Facebook 101

FSC Interactive

Andy Kutcher

The ‘book

So you have a Facebook Page?

Now what?

CustomizationConsistencyCommunityContent

Content

We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.

– Tom Curley, CEO of The Associated Press

I need more content?!?

Mer.

What Should I Post?

(almost anything!)

News articles featuring your business or your industry

Blog posts you’ve written

Photos and videos giving fans the “inside” or “behind the scenes” look

Questions you want to have answered

Links to your website

Share Other Page’s Content

Events You’ve Created

Applications You’ve Used

“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”

- John Jakes, author

Where Should I Post?

(everywhere!)

How Do I Post…

(as a page?)

Content shouldn’t scare you…

After all, it’s yours…

Consistency

When Should I Post?

(everyday!)

Create a Schedule(and stick to it!)

Post Everyday(even if you don’t have content!)

Customization

You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!

- James Bond, Tomorrow

Never Dies

Facebook Apps

Page Settings

Facebook Places

Claiming Your Place

Facebook Deals

Creating a Deal

Build Your Own Tab

Community

com·mu·ni·ty   /kəˈmyunɪti/ noun, plural -ties.

a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists

Who’s A Part of My Community?

Clients, Customers, Employees

Everyone You Interact With =

Potential Facebook Fan

Everyone You Interact With =

Your Community

How Do I Grow My Community?

Shout it From the Rooftops!

Facebook Ads

Print Materials

Email Signature

Add Favorite Pages

How Do I Engage My Community?

Content!

Give ‘Em What They want

But Remember…

People change. You have to change with them.

How Do I Understand My Community?

Insights

Insights: Users

Insights: Interactions

Process

ListenAnalyze

Optimize

Engage

Resources• http://facebook.com/developers• http://facebook.com/deals• http://blog.fscinteractive.com/wordpress/• http://mashable.com/category/facebook/• http://webpimp.biz/blog/2011/03/iframes-for-dumm

ies-and-non-techies/

• http://www.facebook.com/facebook?sk=app_10531514314

• http://jesperastrom.com/facebook/facebook-page-insights-and-what-they-mean/

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