How We Turned $102.36 Into $7150 For a Loan Officer in Texas

CASE STUDY

NICK CARPENTER, FOUNDERMORTGAGE MASTERCLASS

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IN MY 5 YEARS AS A FACEBOOK ADS EXPERT, ONLY A FEW TIMES HAVE I COME ACROSS LOAN OFFICERS WHO ARE HAPPY WITH THEIR CURRENT NUMBER OF CUSTOMERS.

That’s of course why Sales Clubhouse helps Loan Officers double their referral partners. We

create a system that gets you mortgage leads on autopilot so you can focus on the

relationship side of things with your Realtors instead.

I’ll tell you step by step how we ended up generating $69.25 for every $1 invested in

Facebook ads for a Loan Officer in Texas.

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4 STEPS TO LEAD GENERATIONHere are the four pieces involved in converting mortgage leads into clients.

First, we have to know who the perfect

customer is so we speak directly to them.

TARGET AUDIENCE

Your offer is put in front of the right people

that will be interested and fill out the form.

OPTIMIZED ADS

We use one of our proven sales funnels that

creates response and gets exclusive leads.

GREAT OFFER

Use our propriertary TPA Conversion

Process to get more leads to complete apps.

CONVERT OR DIE

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We helped define his ideal client as a first time home buyer.

Triggering an emotional response requires knowing their biggest dreams and challenges.

We can use this information to speak directly to perfect customers.

YOUR PERFECT CUSTOMER AVATAR

Our client - Robert - is a Loan Officer.

He loves working with smart Realtors.

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Free giveaway items like home buyer checklist or list of houses.

Military mortgage program clients that are Veterans.

Marketing specific homes for Realtor partners.

We create the right offer to attract your

perfect customers.

CREATING A HOT OFFER02

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TARGET YOUR CLIENTS ON FACEBOOK

This is the fun part where we get to be all technical and stuff...

DESKTOP AND MOBILE

UNBRANDED PAGE

We helped Robert create a

Facebook ad targeting first time

home buyers in his market.

Notice how the page is not about

a person but looks like a local

service? Try this and you’ll

improve your results.

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Audience

facebook ad

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FIRST TIME HOMEBUYER TARGETING

Most first time home buyers are

between 28 - 40 so we can

target only that group.

AGE RANGE

Want to market to married or

engaged couples only? BAM!

You can do that right here.

MARITAL STATUS

This is one of the ways we get 2-

5 leads per day for every client

we work with.

SECRET SAUCE

Go to the Facebook Ads Manager or Power Editor and the options will amaze you.

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Use our proprietary TPA Conversion Process to get more deals closed.

Discover the one simple trick that immediately makes you “cool” to leads so they call back.

The 7 word email you can use every week to convert leads.

This is 90% of the battle to get internet

leads to convert as mortgage clients.

CONVERT OR DIE04

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HERE’S WHAT WE’RE DOING IN THESE ADSThere is a level of psychology in our copywriting that practically forces people to respond.

Qualifying Readers

Delivering One Message

Using Great Images

Numbers and specific details work really well to pique interest of Facebook

users. We keep the CTA (Call-to-Action) limited to one per advertisement so

viewers always know what to do next.

We’re qualifying readers by asking a simple question at the beginning of the

post like “Are you still renting?”. This weeds out the people that aren’t

interested or in our target market.

Photos matter and we only use high quality images that we own or bought the

rights to use. A beautiful brick house with green grass and a blue sky works

really well on the first time home buyer ads.

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Spent over two weeks

AD BUDGET

For over $572,000 in

purchase contracts

SAMPLE FACEBOOK CAMPAIGNPlus, he still has 39 people in his pipeline for future business

$102.363

PRE-APPROVED

Local home buyers he shared with Realtors

LEADS

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WOULD YOU BENEFIT?

60-100+ home buyer leads per month can transform a Loan

Officer’s business. Your Realtor partners will love you long

time too. We can deliver leads to make you the local hero.

DING! That’s another lead ready

to speak with you and a Realtor.

IMMEDIATE NOTIFICATIONS

New customers can be auto-

populated into most CRMs.

CRM CONNECTION

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$7,150 IN LOAN OFFICER COMMISSIONS HAS BEEN GENERATED FROM THIS 14 DAY LEAD CAMPAIGN

Plus, all the relationships that have been formed or strengthened

with real estate agents receiving over 40 home buyer leads from

this individual Loan Officer.

When is the last time you had 40, 60, 80, or 100 leads to pass out?

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NOW, LET ME ASK YOU A QUESTION...

Are you ready to transform your mortgage business by generating

exclusive home buyer leads and potentially doubling or tripling your

current pipeline of real estate closings?

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Now is the moment you have to decide if you want to improve your

business by having more homebuyer leads to pre-approve and pass

out to Realtor partners.

As you saw, we are offering fast results and not a long term strategy

like ranking on Google page 1. This gets you leads within 72 hours.

Or, would you rather keep doing what you are now and have the

same exact business in 30, 60, and even 90 days from now because

you aren’t doing anything different.

Decide now and contact us.

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WHERE DO YOU WORK?The states highlighted in green below have mortgage leads available (subject to change).

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CLICK HERE TO SCHEDULE A CALL WITH NICK OR BRYAN.

“I got twice the leads for 1/2 the cost. That's a 300% increase. If you need a lead generation guru, hit Nick up.”

Dorian MoffatHalo Realty

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“Nick Carpenter is one of the most capable and effective marketers I've ever had the pleasure of working with.”

James Jenkins Farmers Agency Owner

CLICK HERE TO SCHEDULE A CALL WITH NICK OR BRYAN.

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“In 3 days I got 19 leads. I was able to use these to secure referral partnerships with 2 mortgage companies. Thank you for your help!”

David McBrayerAllState Agency Owner

CLICK HERE TO SCHEDULE A CALL WITH NICK OR BRYAN.

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“I highly recommend Nick if you are looking to set yourself apart from others in the Real Estate industry, you won't be disappointed.”

David GoldbergVP, CBC National Bank

CLICK HERE TO SCHEDULE A CALL WITH NICK OR BRYAN.

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CLICK HERE TO SCHEDULE A CALL WITH NICK OR BRYAN