facebook: building social connections and support for western oregon university athletics
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Facebook: building social connections and support for Western Oregon University athletics. Masters Thesis Claire Carpenter March 2010. WOU Wolves: From the beginning. Identifying a need. Facebook 101. Ready…Set…Facebook!. WOU Wolves: Risks and Apprehension. Faculty on Facebook - PowerPoint PPT PresentationTRANSCRIPT
MASTERS THESIS
CLAIRE CARPENTER
MARCH 2010
Facebook: building social connections and support for
Western Oregon University athletics
Identifying a need
WOU Wolves: From the beginning
Facebook 101
Ready…Set…Facebook!
WOU Wolves: Risks and Apprehension
Faculty on Facebook 2006 to present
Student-athletes on Facebook WOU Social Networking Waiver
The Popularity of Facebook
More than 400 million active users; 50% of them users log on to Facebook in any given
day
The average user spends more than 55 minutes per day
on Facebook
More than 20 million people become fans of Pages each
day
My Project
Created a Page within Facebook Posted current WOU athletic news
News Scores Pictures Videos Events
Insights from WOU Wolves
Insights application from our WOU Wolves
page
Facebook Insights measures user
exposure, actions, and behavior relating to
Facebook Pages.
Taking a closer look at our active fans
Fans Who Interact with our Page
Interactions Interactions per post Post quality Posts
Fan activity two weeks ago
Total Fans Active Fans18-34 78%
18-34 40%
35-55+ 17%
35-55+ 60%
Fan activity this week
Total Fans Active Fans18-34 79%
18-34 38%
35-55+ 16%
35-55+ 64%
Taking a closer look at all our fans
All Fans of Western Oregon Wolves
Total fans New/Removed fans Top Countries Demographics Page views Media Consumption Unsubsribers/re-subscribers
Suggestions for future Page Administrators
Set an appropriate project goal
Occasionally, shift the focus off of the athletes and onto the fans
Target alumni
Utilize other media (i.e. twitter, athletic homepage, contest programs, etc.)
References
Facebook. “Statistics.” 2010. Retrieved Jan. 25, 2010, from http://www.facebook.come/press/info.php?statistics