facebook changes: what they are and why you should care
DESCRIPTION
Dan Antonson of SMCpros walks the viewer through the new Facebook Changes and what they mean for marketers and brands! Link to download video: http://smcpros.com/webinar-2/TRANSCRIPT
FACEBOOK CHANGES What They Are and Why You Should Care
Plus, LinkedIn Has Some Changes Too!
AGENDA FOR TODAY
Cover Photo
Admin Panel
Tab Size and Location of Apps/Info
Premium Ads and Sponsored Stories
Company Milestones
Ability to See Friend’s Opinions
Post Control
LinkedIn Changes 2
A GLANCE AT FACEBOOK
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845 Million Active Users
in December 2011
50% of them using Mobile
Component of Facebook
A GLANCE AT FACEBOOK
4
Facebook captures 1 in 11 online visits
A GLANCE AT FACEBOOK
5
1 in 5 Pageviews Online, 20 Minutes Average Visit
A GLANCE AT FACEBOOK
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77%
A GLANCE AT FACEBOOK
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56%
FACEBOOK TIMELINE FOR PROFILES
8
THE OLD
Home page is new “default”
Users can still “land” on the tab through
Links in posts
Facebook ads
Sites outside Facebook.
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THE NEW
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11
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TAB SIZE AND LOCATION CHANGED
Home page is new “default”
Users can still “land” on the tab through
Links in posts
Facebook ads
Sites outside Facebook.
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•Choose 520 or
810 pixels wide
with length
still determined
by you
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“ABOUT” SECTION
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FUSION OF ADMIN PANEL &INSIGHTS
Remember this?
Now there’s this!
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PREMIUM ADS
And Sponsored Stories! 18
PREMIUM ADS AND SPONSORED STORIES
Ads Less like Ads
Facebook wants ads to be more natural
Sidebar Ads will still exist
No More Megaphone
To see a story, a friend has to have liked a page
OR – you already have to be a fan of the page
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PREMIUM ADS AND SPONSORED STORIES
PREMIUM AND “LIKE” AD
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RSVP AD POLL AD
22
SAMPLING AD
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PREMIUM VIDEO AD
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TYPES OF ADS – SPONSORED STORIES
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Sponsored Stories
Page Likes
Application Interactions
Check-ins
Page Posts
REACH GENERATOR
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Create special offers on your Timeline to be
redeemed in-store.
No Cost
OFFERS
Pay a Fixed Fee to ensure that your content /
ads will be seen by 75 percent of your Fans.
Game Changer
Increase in reach
and impressions
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QUESTIONS?
Next Topic: Company Milestones 28
COMPANY MILESTONES COMPONENT
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MORE POST CONTROL GIVEN
Starred content will fit the width of the timeline
Important or memorable statuses can be “pinned”
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FRIENDS AND MESSAGES
Fans can see which of
their friends “like”
your page right on
your timeline
Plus, messages
between businesses
and fans
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STRATEGY
Next Topic: A Case Study with Timeline 32
FACEBOOK TIMELINE : THE STRATEGY
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FACEBOOK TIMELINE : THE STRATEGY
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FACEBOOK TIMELINE : THE STRATEGY
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FACEBOOK TIMELINE : THE STRATEGY
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QUESTIONS? 37
CONTACT INFO
Dan Antonson
612.298.2330
Chad Kluge
@chadkluge
SMCpros
Smcpros.com
@smcpros
Facebook.com/smcpros
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THANK YOU
From all of us at SMCpros headquarters! 39