Facebook for Business

An Introduction

Compiled by: Carole Smith

June 2012

www.synneo.ie

Getting to grips with using

Facebook for business

Everyone’s Doing it!

One of the mistakes many organisations make is

jumping into using Social Media without having

any sort of plan

...So put a plan together -you do for every other initiative you put in place for your

business

Do the research first

Who is your ‘ideal’ client?

What platform are they hanging out on? Bit of a waste of your effort if you’re on the wrong platform

What does this ‘ideal’ client want to hear

from you?That’s the how/what/where questions. Remember they’re looking

to you for your expertise

What content are Fans looking for?

Not broadcasting messages that are all

about self promotion!

Think about why people are online in the

first place and build your content to fit in

around that

Top 3 reasons why people go

online:

1. Learn

2. Socialise

3. Have Fun

And don’t forget...

Engage with Fans!

...at every opportunity

Answer every question posted online in a timely manner

When your Fans see you listen to what they have to say and

that you respond you’ll see engagement levels will

increase

And Finally...

Good Luck!

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https://www.facebook.com/SocialMediaCoachIE

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