introduction to facebook business manager
TRANSCRIPT
![Page 1: Introduction to Facebook Business Manager](https://reader030.vdocument.in/reader030/viewer/2022021501/58ade9651a28abeb2e8b599b/html5/thumbnails/1.jpg)
Charlie Kalech
Director, J-Town Internet Services Ltd.
February 2, 2017
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Why?
How Do You Manage Multiple Pages and
Accounts?
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✔ Separate Business and Personal
✔ Centralize All Facebook Properties
✔ Share Facebook Assets With Colleagues
(Not “Friends”)
✔ Define and Assign Roles
✔ Manage and Organize Accounts, Projects,
Ad Campaigns, People
Why?
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What?
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What? Centralization & Separation From Your Personal Account/Time
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What? Centralized Control – Pages, Ads, Audiences, Reports, Insights,
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✔ Go to
business.facebook.com
✔ Click
“Create Account” Button
✔ Create
Your BUSINESS PROFILE
How? Create Account
Activating Business Manager Through Your Personal Login
Business Manager Is How You Work
On Facebook As A Business
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Business Settings > People and Assets >
Pages
How? Adding Pages
Claiming vs. Requesting Access to an Asset
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Business Settings > People and Assets >
Pages > Add A New Page
✔ Claim A PageOnly One Biz Acct Per Page
(Ownership)
✔ Request AccessMultiple Admins
(Manage Client Pages)
✔ Create New Page
How? Adding Pages
Claiming vs. Requesting Access to an Asset
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If Requesting Access,
Access Must Be Approved By A Page Admin
On Page Go To Settings > Page Roles
How? Adding Pages
Claiming vs. Requesting Access to an Asset
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How? Adding People
Manage People, Access & Roles
Business Settings > People and Assets >
People>
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Manage People, Access & Roles
Business Settings > People and Assets >
People > Add New People
✔ Adding to Your Business Manager (not to an asset - yet)
✔ Role Within Business Manager
✔ Add By E-Mail AddressDoes Not Have To Be E-Mail Used With Facebook
Does Not Have To Have Any Connection To You On Facebook
How? Adding People
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Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
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Business Setting > People and Assets > John
Smith
Manage People, Access & Roles
How? Adding People
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Business Settings > People and Assets > Add New
People
Manage People, Access & Roles
How? Adding People
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Business Settings > People and Assets > John
Smith
Beyond The Basics
How? Adding People
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Manage People, Access & Roles
How? Adding People
https://www.facebook.com/business/help/4423457458
85606
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E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
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E-Mail Notification
and Verification
Manage People, Access & Roles
How? Adding People
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Manage People, Access & Roles - People vs. Partners
What? Adding People
People are individuals to whom you give access to assets. For example, an employee of yours.People are assigned a specific role to specific assets - pages, ad accounts and other assets and are added via email addresses.
Partners are businesses to whom you give access to assets. For example, an agency, design studio, etc.The partner is assigned a specific role to access your pages, ad accounts and other assets. Partners are added via their Business Manager ID. Partners then assign their own people (employees) specific roles to assets.
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Adding Ad Accounts
Business Settings > People and Assets >
Ad Account
How? Adding Ads
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Adding Ad Accounts
Business Settings > People and Assets >
Ad Account > Add New Add Account
How? Adding Ads
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Ad Manager – Organization & Structure
What? Managing Ads
I. Ad Account (Client)A. Campaign
1. Ad Setsa. Ads
Each has multiple reports, editing tools, statistics
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Ad Manager
How? Managing Ads
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Ad Manager
What? Managing Ads
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Ad Manager
What? Managing Ads
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Projects
What? Organization
“Ad Accounts” can be organized in “Projects” together with other assets such as “Pages”
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Billing and Payment Methods
Business Manager > Billing and Payment
Methods
How? Billing Methods
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Billing and Payment Overview
Business Manager > Billing and Payment
Methods
How? Billing Methods
✔ Multiple Accounts
✔ Multiple Methods
✔ Manage Billing Schedule
✔ Transaction History
✔ Current Balance
✔ Manage Spending Limits
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Beyond The Basics – Offline Events
What? Advanced
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Beyond The BasicsBusiness Settings
✔ Pixels
✔ Catalogs
✔ Shared Audiences
✔ Event Source Groups
✔ Apps
✔ Instagram Accounts
What? Advanced
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Business Manager > Help
HELP!
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Thank You
Charlie Kalech Director, J-Town Internet Services Ltd.
www.j-town.co.il
@CharlieKalech
For More Resources Fan Us on Facebook
Facebook.com/JTownInternetServices