UNDERSTANDING FACEBOOK BUSINESS MANAGER

WHAT YOU’LL LEARN… What Is The Difference Between Ads Manager and

Business Manager? How To Setup Business Manager Important Things You Need To Know About

Business Manager

ADS MANAGER VS. BUSINESS MANAGER ADS MANAGER

One Ad Account Per Advertiser

Once An Advertiser Is Associated With An Ad Account, It Cannot Be Changed

Need To Share Logins To Access Different Ad Accounts

BUSINESS MANAGER

Allows Businesses To Manage and Share Access To Multiple Ad Accounts and Pages In One Place

Great For Advertisers With Multiple Businesses Or Brands Or Agencies With Multiple Clients

SETTING UP BUSINESS MANAGER To Setup Business Manager: Go To http://business.facebook.com Click Create Account

SETTING UP BUSINESS MANAGER Step 1: Name Your Business Manager Usually This Should Be Your

Company Name You Can Change This Later On

SETTING UP BUSINESS MANAGER Step 2: Set Up Your Profile Enter First & Last Name Enter Business Email For

Facebook To Send You Notifications

Note: Your Business Manager Login Is Your Facebook Profile Login

Click Finish And You’re Set!

SETTING UP BUSINESS MANAGER Add Ad Account To Your Business Manager Click Add New From The Side Navigation Menu

And Select “Ad Accounts”

SETTING UP BUSINESS MANAGER Enter Ad Account Information Select The Time-Zone & Currency Your Business Is In Choice Of Currency

Will Affect Payment Method Options (CAD – Cannot Pay With Amex)

SETTING UP BUSINESS MANAGER If You Have An Ads Manager Account, You Can Claim It In Business Manager Click Claim Assets From The Side Navigation Menu

And Select “Ad Account”

SETTING UP BUSINESS MANAGER Enter The Ad Account ID You

Want To Claim Access You Can Find This In Your Ads

Manager Account Under “Ad Settings”

You Must Be The Account Admin In Order To Claim Access

SETTING UP BUSINESS MANAGER Add Your Facebook Page To Your Business Manager If You Have A Page Already,

Click Claim Assets, Then Select “Pages”

Otherwise You Can Create A Page On The Spot By Clicking Add New and Select “Pages”

SETTING UP BUSINESS MANAGER Enter The Facebook Page URL To Claim Page

SETTING UP BUSINESS MANAGER

SETTING UP BUSINESS MANAGER Add People To Your Business Manager

View Settings

Change Settings

Add/Remove Employee

Manage Employee Permissions

Be Assigned To Pages/Ad Accounts/Business Assets

Add Pages/Ad Accounts/Business Assets

BM Employee

BM Admin

SETTING UP BUSINESS MANAGER There Are 5 Facebook Page Roles: 1. Admin

Has Full Page Control, Able To Send Messages, Post As Page, Create Ads, View Insights, And Assign Page Roles

2. Editor Able To Edit Page, Some Control As Page Admin Except Unable To Assign Page

Roles 3. Moderator

Able To Respond And Delete Comments On The Page, Send Messages As The Page, Create Ads, and View Insights

4. Advertiser Can Create Ads And View Insights Only

5. Analyst Can View Insights Only

SETTING UP BUSINESS MANAGER There Are 3 Ad Account Roles: 1. Admin

Can Manage All Aspects Of Campaigns Including Billing, Reporting, & Assigning Roles

2. Advertiser Can See, Edit, Set Up Ads With The Payment Associated By Cannot Adjust

Account Settings 3. Analyst

Can View Ad Performance

THINGS YOU NEED TO KNOW… 2 Ad Accounts At First: If You Want To Add More, You’ll

Have To Contact Facebook BUT All Existing Accounts Must Be Active!

If An Ad Account Is Owned By Your Business Manager, You Cannot Delete It

You Must Have Some Ad Spend In Your Business Manager, In Order To Have Access To Facebook’s Live Chat Available Monday – Friday From 9-5 PM CENTRAL TIME Log In To Your Business Manager And Go To

https://www.facebook.com/business/resources, Click Live Chat

IPRO’S RECOMMENDATIONS Sign-Up For A Business Manager Account No

Matter What You Will Get Your Ad Account Suspended If You

Advertise Multiple Businesses/Brands In The Same Account

Even If One Ad Account Is Flagged, Other Ad Accounts Can Still Run. But If You Want To Add Additional Accounts, All Accounts Must Be Active!