UNDERSTANDING FACEBOOK ADS MANAGER

WHAT YOU’LL LEARN… What Is Facebook Ads Manager? Navigating Facebook Ads Manager

WHAT IS FACEBOOK ADS MANAGER? Advertising Platform For You To Create and

Manage Ads, Access Reports, and Optimize Campaigns

To Find Ads Manager, Go To www.Facebook.com/ads/manager OR Click On The Drop Down Arrow At The Top Navigation Bar Of Your Page And Select “Manage Ads”

NAVIGATING ADS MANAGER This Is Your Ads Manager Interface

NAVIGATING ADS MANAGER Manage Ads 1. Daily Ad Spend: Total Ad Account Spend Per Day For

The Last 7 Days (Look For Trends – Are You Reaching Cap Every Day, Do You Need To Increase Budget To Maximize Reach?)

NAVIGATING ADS MANAGER Manage Ads 2. Account Levels: Click On The

Drop-Down Menu To Switch Between Ad Levels To Access Data. Select Account History To View Past Activities On The Account Such As Budget Changes, Audience Creation Etc.

NAVIGATING ADS MANAGER Manage Ads 3. Create Ad Button: Access The Ads Create Tool To

Create Your Ad Campaign. You May Also Click On The “+ Campaign” Button As Well.

NAVIGATING ADS MANAGER Manage Ads 4. Filters: Segment Your

Campaigns, Ad Sets, and Ads By Delivery Type, Ad Objective, Metrics, Or Settings. You Can Also Create A New Filter Tailored To Your Needs

NAVIGATING ADS MANAGER Manage Ads 5. Date Range: View Campaign Data By Different Date

Range

NAVIGATING ADS MANAGER Manage Ads 6. Columns: Select The Metrics

You Want To View. Facebook Has Pre-Set Columns Or You Can Choose Your Own.

NAVIGATING ADS MANAGER Manage Ads 7. Breakdown: Segment

Data By Delivery, Action, And Time To See Which Targeting Criteria Performs The Best

NAVIGATING ADS MANAGER Manage Ads 8. Reporting: To Create A

Custom Report, Customize The Metrics That Matter To You, Then Click On The Reporting Button To Save a Report

Check The “Schedule Email” Box To Send The Report Directly To Your Inbox. Set The Frequency Of Delivery (Daily, Weekly, Or the 1st Of Each Month)

NAVIGATING ADS MANAGER Account Settings

Manage Account Information, Ad Account Roles,

Account Notification, Ads Email Notification And Ads Notifications On Facebook

Remember To Turn On Notifications So You Get Alerts When Your Ads Approve/Disapprove!

NAVIGATING ADS MANAGER Billing

Set Billing Preferences, Add/Edit Payment Method,

Set Account Spending Limit, View Billing Transactions

NAVIGATING ADS MANAGER Billing Threshold Determines How Often You Will Be Charged If Your Ad Account Is In USD/Euros And You’re Paying By

Credit/Debit/PayPal, You Have A Billing Threshold You Will Be Charged Each Time $25 USD Is Spent Billing Threshold Will Increase After Each Successful Charge ($50,

$250, $500, $750 – Max.) You May Change Your Billing Threshold Once You Have

Entered Your Payment Method.

NAVIGATING ADS MANAGER To Change Billing Threshold: Go To Ads Manager Click Billing Manage Billing Preferences

NAVIGATING ADS MANAGER Account Spending Limit Determines How Much Your Ad Account Can Spend

Set A Limit To Keep Track Of Your Advertising Spend However It Is Not Required

No Minimum Or Maximum You May Update Your Spending Limit But The Amount You

Have Already Spent Will Be Applied To Your New Spending Limit E.g., Say Your Spending Limit Is $200, And You’ve Already Spent

$50. If You Change Your Limit To $300, You’ll Only Be Able To Spend $250 More.

NAVIGATING ADS MANAGER To Set OR Update An Account Spending Limit: Go To Ads Manager Click Billing Account Spending Set Limit

NAVIGATING ADS MANAGER Power Editor

Facebook’s Bulk Ad Creation and Management

Tool Will Talk More About It In Later Videos

NAVIGATING ADS MANAGER Tools Use Audience Insights,

Image Library, Advertiser Support

Access Custom Audiences You Have Created

Where You’ll Create Your Facebook Pixel, Custom Conversions

NAVIGATING ADS MANAGER Tools > Pixels Once You Have Created Your

Pixel, You Can View The Pixel Activity On The Pixels Page

The Activity Includes Traffic Off Of Facebook As Well

If You Added Standard Events, Or Created Pixel Based On URLs, You Can Also View The Data For The Past 7 Days

IPRO’S RECOMMENDATIONS Your Ads Manager Interface Is Also Your Reporting

View – Customize Columns To Show Metrics That Matter To Your Business!