facebook for small business & sporting clubs · 2019-10-29 · facebook for small business...
TRANSCRIPT
Facebook for small business & sporting clubs
Presented by Megan Tilley | Communications Officer, Wattle Range Council
Why do we need social media?
Statistics Source: 2018 Yellow Social Media Report by Sensis
Statistics Source: 2018 Yellow Social Media Report by Sensis
My TOP 10 TIPS for Facebook pages
TIP # 1Know your audience and consider your content accordingly
Use your insights to your advantage
Statistics Source: 2018 Yellow Social Media Report by Sensis
TIP # 2Make your content interesting
MOST IMPORTANTLY don’t post without an image
Great FREE resources for creating content that I love to use are:
• Images - pixabay.com, pexels.com. gratisography.com
• Images with text - canva.com, snapseed.com
• Gifs - giphy.com, lively.com
• Infographics - Piktochart, easel.y
• Video/Animation - Adobe Spark, iMovie
TIP # 3Don’t post static content
Get your audience involved
TIP # 4Share the love
Tag, mention, share and hashtag to increase your organic reach
Statistics Source: 2018 Yellow Social Media Report by Sensis
TIP # 5Have a go at Facebook Live
Your audience don’t expect a Steven Spielberg quality production
TIP # 6Have a planMake a content calendar and schedule posts
TIP # 7Know your competition
Keep an eye on your competitors top posts
Image Source: http://www.felicialin.com/blog/2018/4/15/what-is-the-facebook-pages-to-watch-feature-and-how-do-you-use-it
TIP # 8Don’t be afraid to engage Respond where possible, and don’t delete (unless absolutely necessary)
TIP # 9There are loads of cool settings… Check them out
Customise the settings of your page to what works for you
TIP # 10Facebook advertising is useful… But use it smart
Boost your most fun and engaging posts
Megan TilleyCOMMUNICATIONS OFFICER
WATTLE RANGE COUNCIL
08 8733 [email protected]
Find us on Facebook | www.facebook.com/wattlerangecouncil