facebook in the library workshop
TRANSCRIPT
in the Library:
& Engaging UsersEnhancing Services
david lee king | davidleeking.com | topeka & shawnee county public library
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Reboot!The 3 M’sGetting Engaged
Reboot!The 3 M’sGetting Engaged
we have the tools
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not quitesure how to use them!
So, what do you thinkabout our library?
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images2.wikia.nocookie.net/__cb20080223195117/batman/images/4/4a/BatmanChristianBale.jpg
Reboot!parade.com/images/-v5/celebrity/2013/0120/personality-parade/lead-
batman.jpg
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reason to exist
a team
tell people!
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reason to exist
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a team
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just marketing!
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just IT!
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just librarians!
Best: mix it up!
Need the Boss, too(ok - maybe not this boss
...)
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tell people!
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Awesome!!
elsewhere
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Reboot!The 3 M’sGetting Engaged
management
measurement
market ... ment??
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management
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your team!
meeting timeflickr.com/photos/theimagegroup/122728670/
multiple admins
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posting goals
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when to post?
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Facebook at work, too!
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how often?
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consistency
measurement
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Bigger goals…
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market ... ment??
62%
flic.kr/p/oH3q
FacebookReach?
flic.kr/p/oH3q
FacebookReach?
amyporterfield.com
Reboot!The 3 M’sGetting Engaged
Compelling Content
Be relevant to your Fans
Be there for customers
Sharing!
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Tell your story
How to post
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think short
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be visual
63be visual
64
videos
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be human
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type like you talk
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business casual
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business casual
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audience participation
ask a question
call to action
let them participate
Reboot!The 3 M’sGetting Engaged
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thank
you!davidleeking.com