Facebook: A Marketing Platform for Your Brand

ByRodney RumfordCEO: Gravitational MediaPublisher: FaceReviews.com

Frictionless WOMA SquaredFacilitates Customer Acquisition QuicklyLow Cost of Clients AcquisitionAllows Demographic Targeted Marketing

16000 on Platform

No software to download: Merely flip a switch & you are plugged into the social graph

Opportunity to engage with your audience and extend your brand

Profile

App About

ReviewsRatingsFriendsWallsFansProfile Widget

Apps Example

ConnectionsFriendsChallengesStatusRankingsRewards

Facebook Marketing Options

ApplicationsGroupsPaid GroupsTargeted AdsNews Feed Ad BuysPagesBeaconGuerillaDo it with a Cohesive Strategy

Pages: Jeep

18,884 Fans523 Disc.3240 PhotosProducts4802 WallVideoShwag

Sponsored Groups

Victoria’s Secret & Jeep

News Feed & Banner

Blockbuster AdMinimum 100kBanner

Facebook Ads

Metrics: Determine What Matters Business Objectives Installs Engagement: Viral Multiplier Frequency of Return Page Views Sustainable % of New Users via Viral Carriers

Simple Facilitation of Connections Forced Behavioral Paths Point System/Levels Micro Entertainment Bursts Actions Pull Other Users Back Into App Relevant to Audience Delivers Value (different for every user) Passes the Tipping Point and Gains Velocity New Way To Communicate/Interact

w/Brand Fresh Content

Mini-Feed News-Feed Requests/Invites Notifications email Shared Items Profile Page App Discovery Behavioral Based Interaction

• Lead Generation• Brand Extension, Exposure & Loyalty• Commerce• Customer Engagement & Evangelism• Traffic• Fan Pages• Frictionless WOMA • Groups• Applications• Advertising: Targeted• Sponsored Groups: Min 100k Ad Spend

1. Start At The End: Strategic Planning2. Defined Business Opportunities & Objectives3. Simplified and Engaging Application 10K foot4. Application Strategy 1K Foot5. Application Design and UI6. Behavioral Pathways7. Nurturing of Users8. Embrace Marketing Vehicles: Measure ROI9. Continual Improvement & Measurement10. Flexibility, Experimentation & Evolution

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