using social media1
TRANSCRIPT
Using Social Media for Career
Development
Career Centre, Career Development & Employment
What is social media? Why is social media important for careers? Blogs, twitter, Facebook … LinkedIn Benefits Disadvantages How to get on board …
Agenda
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(http://www.digitalmarketingtoday.com)
Distinct from traditional media Blending technology and social interaction
for the co-creation of value Relatively inexpensive and accessible
◦ Reach – global audience◦ Accessibility ◦ Usability ◦ Recency ◦ Permanence (http://en.wikipedia.org/wiki/Social_media)
Social Media ….
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Why?
15 contacts: 2 contacts will add you + 3 contacts that you will add + 10 contacts (if you join a group or a community)
Conversion rate for job opportunities & business opportunities: 5%
Calculating missed opportunities
15 contacts * 30 days * 5 % conversion rate= 23 opportunities
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Personal Blogs – with a focus on career Professional Blogs – as a way of self-
marketing Student Blogs – with a focus on career Usually free, easy, accessible Downside … need to be visible, connect
with readers To get started blogging, go to:
◦ www.wordpress.com ◦ www.blogger.com ◦ www.xanga.com ◦ www.technorati.com
Blogs
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Very popular in US, Europe Advantage … can be done by mobile phone Disadvantage … early stages; personal; 140
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However, some Vietnamese companies are tweeting …
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Facebook Extremely popular July 2010 - > 500 million Top social network across eight individual
markets in Asia—the Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Hong Kong and Vietnam (http://en.wikipedia.org/wiki/Facebook)
Need a job?
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Manager, Policy and Growth – Contract (Vietnam)
Facebook is seeking a Policy & Growth Manager for Vietnam, who is passionate about Facebook and has a background in technology or social media, business strategy and legislative and regulatory matters. The ideal candidate will be able to communicate effectively in both English and Vietnamese and have experience in government relations work and navigating government agencies along with an extensive network of contacts in the government and the technology space. The candidate should have experience in developing a growth strategy that involves creating coalitions and communicating with policymakers across the government. The position will require someone to be entrepreneurial in nature, resourceful, flexible and bring an intensity of focus to the project. The Growth Managers at Facebook and will lead the company’s interactions with policymakers and will be responsible for ensuring the site’s accessibility as well as driving user acquisition programs, identifying growth opportunities that help with the distribution of the Facebook brand online and offline and adding value to the Facebook user experience.
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Why is Facebook
hiring a policy and growth manager for
Vietnam?
Pro’s and Cons Very popular among young people Many Vietnamese companies are on
Facebook Cheap, accessible BUT… Blocked Privacy issues Social focus HOWEVER … Potential
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Worldwide – 80-85 million 200 countries and territories worldwide Almost 50,000 users in Vietnam About 1,500 companies New … but growing Professional focus
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Why do we focus
on LinkedIn?
How to Use LinkedIn
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Create a Profile◦ Create a detailed profile on LinkedIn, including
photo, employment (current and past), education, industry, and web sites
◦ Upload resume Sheila’s Profile George’s Profile
Branding yourselfStatus
Photo
Summary
Experience
EducationRecommendatio
n
Get the Credit
Networking Search Strategy
Who are you looking for?
How will you contact them ?
What’s your
plan to
achieve your
purpose?
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Build Your NetworkProfessional
Networks
University Alumni
Company Contacts
Participate in discussions
Network with group members
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◦45% surveyed by CareerBuilder are screening candidates on social networking sites2
35% dismissed a candidate based on negative online information
18% solidified a hiring decision based on positive online information
Are employers really looking for me online?
Members (1,814)Average 20 jobs posted every
day
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( http://www.Careerbuilder.com)
Respond to connection
invitations and introductions
promptly
Fill out your profile as completely as possible• Using keywords
others might search for
Write recommendations for others• This gives you a chance to
put your profile on theirs and is a subtle invitation for them to write one for you
Ask at least one question in the
“Answers” section to get a feel for how
powerful this resource can be
Answer at least one question to
determine if you should spend time
there regularly
Remember that LinkedIn is one of several tools for developing and
nurturing relationships. Use
other tools
Tips for using LinkedIn
(Alba)
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LinkedIn Grad Guide: Video 1 What is LinkedIn? LinkedIn Grad Guide: Video 2 Building Your
Professional Brand LinkedIn Grad Guide: Video 3 Finding your
Career Passion LinkedIn Grad Guide: Video 4 Building a
Professional Network LinkedIn Grad Guide: Video 5 Turning
Relationships into Opportunities LinkedIn Grad Guide: Video 6 Researching &
Prepping for Interviews
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(http://www.dirjournal.com)
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Thank You!
Questions?
Want these slides?Go to Sheila’s
LinkedIn page …
Alba, J., 2008. I’m on linkedin; now what? 2nd ed. Silicon Valley:Happy about Info.
Bland, B. (17 October 2010). Facebook fights back against Vietnam block. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/the-asia-file/facebook-fights-back-against-vietnam-block>[Accessed 2 December 2010]
CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds [Internet] Available from: http://tiny.cc/I1bXi [Accessed October 9, 2009]
Facebook. (1 December 2010) Wikipedia [Internet] Available from: <http://en.wikipedia.org/wiki/Facebook>[Accessed 2 December 2010]
Russell, John. (2010) Japan overtakes Indonesia as biggest Twitter user in Asia. Asian Correspondent. [Internet] Available from: <http://asiancorrespondent.com/jon-russell/japan-overtakes-indonesia-as-biggest-twitter-user-in-asia>[Accessed:30 November 2010]
Social media. (2010) Wikipedia. [Internet] Available from: <http://en.wikipedia.org/wiki/Social_media> [Accessed 30 November 2010]
References
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