naild a case study approach to b2 b social media1
DESCRIPTION
TRANSCRIPT
B2B Social MediaA Case Study Approach
Tim McMahonPrincipal
MCM Social Mediawww.mcmsocialmedia.com
Facebook Usage NAILD Members
No FacebookInactive FBGood FBSporadic FB
13%
7%
75%
5%
Email MarketingNAILD Members
No Email MarketingHas Email Marketing
28%
72%
Social Media MarketingNAILD Members
43 Members
YouTube Twitter Google+ Blog Facebook Nothing0
5
10
15
20
25
30
35
40
45
40177365
A 3-Tiered Social Media
Strategy
CREE.COM
THE COMPANY THE MISSION THE PRODUCT
CREE.COM LESSON #1: Create Segmented, Sharable Content – and LOTS
OF IT!! Melting Chocolate Dude Bunny: http://
www.youtube.com/watch?v=rAcc1WBbE1M Installer’s ‘How-To’ Video: http://
www.youtube.com/watch?v=Jc84EoKZhrQ&list=PLtECghye06-mlVNZNyXxrCmlwZ2JXn3w3
LESSON #2: Find Your Cause. Promote it in Your Messages. Share it on Your Channels.
LESSON #3: Engage Your Audience.
Union Pacific 89% of companies will use social
media for recruiting this year.
56% of HR professionals use social networking websites to source potential candidates.
14.4 Million people used social media last year to find a new job.
SCHNEIDER ELECTRIC
SCHNEIDER ELECTRIC
From the Schneider Electric Facebook Page:
About
Our vision is of a world where we can all achieve more while using less of our common planet.
Mission
The goal of this page is to bring together a fun and engaging community of people who, like Schneider Electric, have made efficiency a priority in the way they live and work.
The Harlem Shake
http://www.youtube.com/watch?v=f0llkV6fiM4&feature=youtu.behttp://www.youtube.com/watch?v=2ScMZY-Gt7k
The OriginalThe SE
Version
QUESTIONS???
Email: [email protected]
Website: www.mcmsocialmedia.com
Facebook Page: www.facebook.com/mcmsocialmedia
Phone: 603-721-9628
MY 30 SECOND SALES PITCH
MCM Social Media Offers the Following Services:
1. Social Media Setup and Management
2. Website Design and Development
3. Ongoing Training and Coaching Services