facebook marketing: the new rules for engaging patients
TRANSCRIPT
December 16th 2016 [email protected]
Facebook Marketing for Optometrists: The New
Rules for Engaging Patients
Dr. Alan GlazierOptometrist & Founder of OD’s on FacebookShady Grove Eye and Vision Care
Dr. Justin BazanOptometristPark Slope Eye
Dr. Nathan Bonilla-WarfordOptometristBright Eyes Kids
&
Moderated by
Tonight’s Panel
Milestones 201
4Our site visits are up over 40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director,
RbA Milwaukee
“ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP
Siding
“ “
AWARDS
The largest online social networking serviceHome to over 71% of all internet users.Of those, 70% engage daily and 45% engage several times a day.
Facebook by the Numbers
Facebook focuses on local business➔ More targeted advertising options➔ Encourages patients to check-in at locations and post
reviews
➔ Where should your focus be on Facebook?➔ Should you consider Facebook advertising?➔ What’s the secret to creating an engaging brand
on Facebook?➔ How can you differentiate your practice from the
competition?
Facebook for Eye Doctors
The average time spent per Facebook visit is ___.
A.50 seconds
B.20 minutes
C.2 hours
Answer: (B) 20 minutes
You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
What This Means For You!
Answer: (A) Mobile90% of Facebook’s daily active users access it via mobile
1)Having a mobile-friendly website is a must!
2)Consider adding Facebook Instant Articles to your business page
What This Means For You!
There are ____ billion pieces of content shared daily.
A.1.75 billion
B.2.75 billion
C.4.75 billion
Answer: (C) 4.75 billion
1)Figure out which types of content resonates most with your audience
2)Create content that is unique to your practice and entices engagement
What This Means For You!
___% of marketers report that Facebook is critical or important to their business.
A.Less than 10%
B.25 to 50%
C.More than 75%[email protected]
Answer: (B) 20 to 50% (42%)
1)2017 may be the year you decide to invest in your social presence
2)Consider paid advertising to increase your reach on Facebook
What This Means For You!
There are 83 million ____ on Facebook.
A.Fake Facebook Profiles
B.Millennials on Facebook
C.Live Facebook Ads
Answer: (A) Fake Facebook Profiles
1)Branding is especially important2)Consistently share relevant content3)Ensure your business page correctly
reflects your business information (NAP)
What This Means For You!
Get a Complimentary Digital Marketing
Consult Call (703) 788-6730
OrEmail
...and a Google Chromecast!
What is one thing that people attending this webinar should start doing tomorrow on Facebook?
Final Thoughts
Get a Complimentary Digital Marketing
Consult
Call (703) 788-6730 Email [email protected]
...and a Google Chromecast!
Don’t forget!
December 16th 2016
Facebook Marketing for Optometrists: The New
Rules for Engaging Patients
/SurefireSocial @surefiresocial
Surefiresocial.com
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