facebook marketing the power of facebook ads
DESCRIPTION
The amazing figures of facebook. Learn how to get benefited with facebook marketing, Targeted marketing using facebook ads, Top brands benefited with facebook. Step by step approach to create a facebook ad,TRANSCRIPT
THE POWER OF FACEBOOK ADS
FACEBOOK - WHY 157348340 audience in the united states
21.15% of global audience
24%
23%17%
13%
8%
6%5%4%
Age demographics18-2425-3435-4445-5455-6416-17>6513-15
45%55%
Facebook gets more page views than google
Online ad spend to surpass print media in 2012
6258
5347
4032 323333343434
20152011 2012 2013 2014 2016
USD billions Online Print and Facebook has a story to tell
Google+
89.0%
39.0%
18.0%
89% of social media ad spent on Facebook
Facebook – Powerful Target marketing
800+ million userTarget by location, likes, demographics,
Top brands using Facebook -Worldwide
41747257
fans
35410315
fans
30096426
fans
Top brands using Facebook - US
29962676
fans
19475612
fans
30096426
fans
The New Style of Advertising
“Facebook Ads represent a completely new way of advertising online, For the last hundred years, media has been pushed out to people, but now marketers are going to be part of the conversation. And they’re going to do this by using the social graph, in the same way our users do.”
And that proved to be true now
2009 2010 2011 2012
0.74000000000000
1
1.863.15
5.06
With Ad revenues touching 5 billion by 2012
85.3%
Source: emarketer.com, socialfresh
Goals of facebook advertisers44% of marketers spend most of their Facebook ad budget on audience growth.
44
27
22
7 Audience Growth
Conversion
Awareness
Engagement
Source: socialfresh
Targeted ads by Geography
35% of the ads target States,
34% target cities, and
18% of the ads are targeted by zipcode.
Only 56% of the ads target a country as such
Lets taste the real meat now
Image, Headline, and Copy
ADFacebook Ad copy goes here. Call to action here
Facebook Ad Title
Facebook ad creative usually includes an image, headline and ad copy
Steps to create a facebook ad
Identify Your Goals
Target the Right People
Design an Engaging Ad
Manage Your Budget
Review and Improve
Promote
your B
usiness
1. Identify Your GoalsDefine what you want to promote (Page, Event, App, Website), and the goals you want to achieve
BUILD AWARENESSDrive sales GROW YOUR FAN BASE
1. Identify Your GoalsBuild awareness: Reach a large audience with a widely targeted ad campaign
Drive sales: Offer special deals and giveaways in your ad campaign to bring people into your store
Grow your fan base: Encourage people to like your Page by offering valuable benefits for engaging
HealthCare Example
Inside Apple
We got the answer to all your health concerns and questions. Get access to our free webinar on “How to stay healthy through the nature way”
2. Target the Right PeopleThink about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.
2. Target the Right People You can Target by
Location, Language, Education and work Age, Gender, Birthday and relationship status Likes & Interests: Select Likes & Interests such as
"camping", "hiking", or "backpacking" instead of "tents" or "campers“
Friends of Connections Connections
2. Target the Right People
Location Reach Demographics
Keep an eye on your ad's estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions
large enough to capture your full audience
3. Design an Engaging Ad
Visit your Ads Manager to update your ads regularly with new images and body copy to prevent them from going stale
Create multiple versions of your ads with different images and body copy to find out which combinations are most effective.
Include your business or Page name, a question, or key information in the title
Provide a clear action to take in the body copy, and highlight the benefits Use a simple, eye-catching image that is related to your body copy and
title Target different audiences to determine which groups are most responsive
to your ads
3. Design an engaging ad
This is How to Live
Everyone Deserves to be Healthy. Health Brings Happiness, Wealth, and Peace. Eat without compromise and stay healthy too
22,232 people are fans of Healthy America
4. Manage your budget
If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid price
Set a budget that will allow you to effectively reach your target audience, and check your campaign performance often.
CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis
Daily Budget: Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show
Bid Price: Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes
4. Manage your budget
5. Review and Improve
Identify ads with the highest performance, and review their target audiences to determine which segments are most receptive to your message
Your Ads Manager offers detailed metrics and reports to help you improve your ad performance. Continue to check your Ads Manager after you launch your campaigns to create, edit, and optimize them.
Get basic data about your ads, such as impressions and clicks Learn about your audience's age, gender, and location at an aggregate
level View specific time periods to learn how your ad performance has evolved
5. Review and Improve
Lets see How to get started??
Go to http://www.facebook.com/ads/create/
GreatDoctorMarketing
Select your destination, it can either be your Facebook Page or an external URL
Type your website URL or landing page addresswww.greatdoctormarketing.com
Enter your company name or community name
GreatDoctorMarketing
Get your business interact with the consumer, tailor made marketing solutions for Health Care Businesses
Enter your product or service description here, Make sure that your idea is conveyed in the best way in a simple language
Great Doctor Marketing
Select your logo or picture
Targeting
You can refine by Country, State, City and even Zip and you will be shown the Estimated reach on the box above
You can further refine by age and demographicsYou can further narrow down by interests and likesSuppose you are a Pediatrician then your target customers are parents, Age group coud be between 23 and 40.
3. Campaigns, Pricing and Scheduling
Set your Budget and define your campaign here
See you soon
[email protected] Tweet: @thinkvisuals www.thinkvisuals.com