web marketing - 15 facebook ads
TRANSCRIPT
![Page 1: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/1.jpg)
WEB MARKETINGLezione #15
![Page 2: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/2.jpg)
FACEBOOK ADS
![Page 3: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/3.jpg)
PERCHÉ FUNZIONA
![Page 4: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/4.jpg)
NATIVE ADVERTISING
![Page 5: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/5.jpg)
SOCIAL ADVERTISING
![Page 6: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/6.jpg)
PROFILATA
![Page 7: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/7.jpg)
TIPOLOGIE DI INSERZIONE
![Page 8: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/8.jpg)
NOTORIETÀ
![Page 9: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/9.jpg)
NOTORIETÀ
![Page 10: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/10.jpg)
POST SPONSORIZZATO
![Page 11: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/11.jpg)
PROMOZIONE PAGINA
![Page 12: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/12.jpg)
CONSIDERAZIONE
![Page 13: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/13.jpg)
CONSIDERAZIONE
![Page 14: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/14.jpg)
TRAFFICO
![Page 15: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/15.jpg)
PROMO EVENTO
![Page 16: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/16.jpg)
CONTATTI
![Page 17: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/17.jpg)
CONVERSIONE
![Page 18: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/18.jpg)
CONVERSIONE
![Page 19: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/19.jpg)
PIXEL FACEBOOK
![Page 20: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/20.jpg)
CREARE UNA INSERZIONE
![Page 21: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/21.jpg)
PUBBLICO
![Page 22: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/22.jpg)
CREATIVITÀ
![Page 23: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/23.jpg)
BUDGET E DURATA
![Page 24: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/24.jpg)
CPM O CPC?
![Page 25: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/25.jpg)
PAGAMENTO
![Page 26: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/26.jpg)
STRUMENTI
![Page 27: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/27.jpg)
POWER EDITOR
![Page 28: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/28.jpg)
BUSINESS MANAGER
![Page 29: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/29.jpg)
CANVAS
![Page 31: Web marketing - 15 Facebook ads](https://reader030.vdocument.in/reader030/viewer/2022020314/5871bb441a28ab55058b587f/html5/thumbnails/31.jpg)
Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.