facebook - noah13 london
DESCRIPTION
Facebook Keynote - Presentation by Martin Ott, MD Northern Europe at Facebook at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.TRANSCRIPT
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Facebook @ Noah 2013
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Media crossover in terms of time spent
5h 13m
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Media crossover in terms of time spent
Radio
Television
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Source: Comscore March 2012
4minutes
1out ofevery
One out of every four minutes on mobile is spend with Facebook and Instagram
14 x a dayis the average number of times a user checks
Facebook on their mobile
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All of the people who matter to you
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Where they discover what matters to them
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From search to discovery…competing with my best friend
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STICK A CAT ON IT
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Don’t beg for likes!Marke X
-
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Create authentic, engaging content to drive awareness
Spending too much time with the wife?
Carlton Draught
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You are here
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Acquisition and retention
Will use Travelzoo ad(approved)
Photo Page Post ad
Link Page Post ad
Mobile App Install ad
Domainad
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Remarketing
Targeting the people who matter to you
Demographic
Vertical audiences
Facebook Exchange
Lookalike audiences
Prospecting
Custom Audiences
Interest targeting
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Custom audiencesFind your customers on Facebook
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Custom AudiencesReach your customers and prospects on Facebook using their email, phone , or user IDsto create unique targeting groups
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Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters
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Bidding and continuous creative optimization
CPA
Time
Target CPA
Starting CPA
*Does not represent actual results
6 weeksBidding and content
opimizationContinuous Creative Optimisation to scale
Scale to an “Always on” strategy
CPC, CPM, oCPM
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