facebook pay per click ads for great agents

Facebook Pay Per Click Facebook Pay Per Click AdsAdsFor Real Estate Success

Should I Do PPC Ads?Should I Do PPC Ads?Yes….If….•You have an appealing website or Facebook business page that will capture people•You have an event you want to draw attention to•You are committed to trying different ads and monitoring performance•You want more leads•You are going to cultivate and influence your “followers” regularly

What Is a Pay Per Click What Is a Pay Per Click Ad?Ad?A highly targeted advertisement that shows up in the side bar when FB users are logged into their Facebook account.

What Is a Pay Per Click What Is a Pay Per Click Ad?Ad?

Why PPC Ads?Why PPC Ads?

People are on Facebook People are on Facebook making Buying Decisionsmaking Buying Decisions

•Internet trend tracking firm comScore recently reported that Facebook and Twitter users spend more money online than non-socialites, and that some 23 percent of Twitter users follow businesses, buy goods online, and look for product reviews.

Advanced TargetingAdvanced Targeting•The Facebook PPC program is built around user data, not keywords; so advertisers can select a target audience based on sex, age, marital status, education, group membership, and interestsIn this way, advertisers can prepare accurate promotional campaigns that focus on generating high quality site traffic. Put another way, Facebook can generate traffic that is very likely to convert.

In-expensiveIn-expensive•For as little as $1 you can gain a long time Facebook follower.

Brand ImpressionsBrand Impressions

•The ads, which include a graphic, are analogous to Internet display advertising, which may have a lasting effect on brand perception. As a form of display advertising, Facebook and other social media sites generally outperform the alternatives, according to comScore.

UsabilityUsability

•Facebook's PPC service is also very easy to use. Paste a target URL into the system's "Create an Ad" tool, and it will propose ad copy and images based on page content. Advertisers can also create their own ads from the ground up.•Once ads are approved, Facebook offers adequate tracking data, and bills the advertiser every couple of days. Campaigns budgets can be set so you'll know exactly what you're spending.

What Do I Advertise?What Do I Advertise?

What Do I Advertise?What Do I Advertise?

• Listings• Your website•Your FB Fan/Business Page•Events – Open Houses – Seminars Etc

Where Do I Start?Where Do I Start?

Sponsored Story

Draw Attention To a Post

Ad Created!

Ad Approved Email

Let’s Make a FB AD

For Help Go To FAQ

The Help Center

Pull From Past Ads

Point Your Ad

Destination

Write and Ad

Location Targeting

Demographics & Interests

Connections on FB

Education & Work

Set a Budget

Don’t Run Continuously

Review Your Ad & Place Order

Created Successfully

FAQ’s

Can I Choose Where My Ad Appears?

Marketplace Ads display in the right-hand column of Facebook pages. Up to five Marketplace ads may show at one time on any given page. Advertisers do not currently have the option to choose on which pages their ads appear. Ads are eligible to appear beside Apps, Photos, Groups, Pages, Profiles, etc.

How Targeted Should My Ads Be?

Your ad is more likely to perform better and continue running successfully if it is being displayed to the users who are most likely to be interested in your product or service. Because of this, we recommend targeting your ads to smaller, more specific groups of users at one time. This allows you to write ad text that is more personalized, making your ad more appealing to the users you are reaching. It also enables you to generate better insight into your advertising performance, and allow you to find the most effective ad.

Managing Campaigns

Navigate to Ads

My Campaigns

Recent Ads & Charges

Tips for Ad Success

1.Be Creative With Your Ad2.Tell The Consumer What You

Want (Like Our Page)3.Change Ads Often4.Watch What Works5.Choose Your Image Wisely6.Split variable test. Your ad

contains three components: copy, image, and targeting.

7.Dynamic Key Words