facebook stats baltics april 2011
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alks
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Facebook User Statistics Baltic StatesApril 2011
Cofee Inn, Riga, Latvia
Who w
alks
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Facebook Usage And Penetration
FacebookUsers
TotalPopulation
Penetration ChangesinceJanuary
Estonia 397280 1340675 30% + 7.41%Latvia 282200 2266094 12% + 5.38%Lithuania 917220 3358115 27% + 4.21 %
The number of Facebook users is still growing, with for the first time since August Estonia as fastest grower. Usage in the Baltics is below European average.
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alks
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Lithuanians Account For 58% Of Baltic Facebook Population
Estonians account for 25% and Latvians for 18%. However, 30% of Estonians have an account, against 27% of Lithuanians. In Latvia, only 12% has an account.
Estonia Latvia Lithuania
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54 % of Users Is Female
As everywhere else around the world, the majority of Facebook users are female in the Baltic states.(Unchanged compared to March 2011)
Female
Male
Not indicated
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alks
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51 % of Facebook users is under 24
3%6%
12%
28% 33%
18%
13-17 18-24 25-3435-44 45-54 55+
No changes to the distribution by age compared to March this year.
Who w
alks
the Dog
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howalk
sthedog.com
Social Networking Only Surpassed By Search (Read: Google)
Social networking still outranked by search (yes, Google) in the Baltic states. YouTube in all three countries ranked 4.
1: Google (.ee)2: Facebook3: Google (.com)
1: Google (.lv)2: Google (.com)3: Draugiem7: Facebook
1: Google (.lt)2: Google (.com)3: Facebook
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Remarks Concerning The Data
- Usage was measured on 06 May 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information
Who w
alks
the Dog
http://w
howalk
sthedog.com
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
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Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
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Arjan [email protected]
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Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
6 May 2011