FACEBOOK TIMELINE

GATEHOUSE NEWS & INTERACTIVE DIVISION

Agenda

1. Timeline is coming on March 30, 2012.2. The changes: defining the terms3. Best practices: cover photo, profile photo, apps,

milestone, etc.4. Step-by-step instructions

Facebook Timeline

What is timeline?• Facebook is switching all pages to timelines March

30, 2012.• The only thing that is changing about your page is

the look and functionality. Your past history on Facebook will stay, and will be easier to browse.

Why change?• Even if you do nothing, Facebook will change the

look of your page.• We’ll review how some media companies are

organizing the new page.

Defining terms

Cover photo: Large, horizontal top of your page

Defining terms

Cover photo Dimensions 850 pixels x 315 pixels

Facebook rules • Can’t be your website• Can’t be an advertisement• Can’t be a deal • Can’t be calls to action: “Get it now” or “Like us”

Defining terms

Cover photo Best practices Images

Recommendations• If you have a strong horizontal photo, make sure

it’s high-res.• Represents your newspaper or your community.• Or you can use the GateHouse template, which is

text of your newspaper name.

Defining terms

GateHouse template

Defining terms

Profile photo

Defining terms

Profile photo

Dimensions 180 pixels x 180 pixels

Recommendations• Square photo• Simple• Graphic• You may be able to stick with what you have• The most seen image of your page throughout

Facebook. Make sure it represents your newspaper.

Defining terms

Highlight & Edit: Enhancing, cleaning up timeline

Defining terms

Highlight & Edit: Enhancing, cleaning up timeline

Recommendations:

• Highlight: Make photo galleries big• Pin: Pick a top story to pin daily or weekly,

depending on your news flow.

Defining terms

Milestones: Allows you to add events from yournewspaper’s history

Defining terms

Milestones

Recommendations:• Initially, no need to do this.• Good practice to enhance your page.• Build it out gradually: milestone a week.

Defining terms

Apps: Highlights photos, likes and map

Defining terms

About: Your “about” info is more prominent, somake sure it reflects your organization.

Instructions

FACEBOOK TIMELINE

GATEHOUSE NEWS & INTERACTIVE DIVISION