facebook usage baltic states june 2011
DESCRIPTION
Overview of facebook usage statistics in the Baltic states of Estonia, latvia and Lithuania in June 2007TRANSCRIPT
Who w
alks
the Dog
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howalk
sthedog.com
Facebook User Statistics Baltic StatesJune 2011
Bridge of Love Locks, Riga, Latvia
Who w
alks
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howalk
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Facebook Usage And Penetration
FacebookUsers
TotalPopulation
Penetration ChangesinceLast Month
Estonia 414920 1340675 31% + 2.41%Latvia 288220 2266094 13% + 2.34 %Lithuania 949720 3358115 28% + 0.27 %
The number of Facebook users is still growing. The little dip in numbers for Latvia, and the slow growth in Lithuania, might be due to some account clean-up actions Facebook has recently done.
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alks
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Lithuanians Account For 58% Of Baltic Facebook Population
Estonians account for 25% and Latvians for 17%. However, 31% of Estonians have an account, against 28% of Lithuanians. In Latvia,13% has an account, which is an increase compared to May.
Estonia Latvia Lithuania
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54 % of Users Is Female
As everywhere else around the world, the majority of Facebook users are female in the Baltic states.(Unchanged compared to March and April 2011)
Female
Male
Not indicated
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alks
the Dog
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howalk
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51 % of Facebook users is under 24
3%6%
12%
28% 32%
18%
13-17 18-24 25-3435-44 45-54 55+
Facebook remains predominantly a platform for those under the age of 35 in the Baltic States.
Who w
alks
the Dog
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howalk
sthedog.com
Social Networking Taking Top Spot In Estonia
Facebook surpases search in Estonia this month in site traffic. It is the first time in the Baltic States (since monitoring started in August) that social networking wins over search.
1: Facebook2: Google (.ee)3: Google (.com)
1: Google (.lv)2: Google (.com)3: Draugiem6: Facebook
1: Google (.lt)2: Google (.com)3: Facebook
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Remarks Concerning The Data
- Usage was measured on 07 July 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
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Arjan [email protected]
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Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
7 July 2011
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