facebook usage baltic states may 2011
DESCRIPTION
TRANSCRIPT
Who w
alks
the Dog
http://w
howalk
sthedog.com
Facebook User Statistics Baltic StatesMay 2011
Geographic Center of Europe, Lithuania
Who w
alks
the Dog
http://w
howalk
sthedog.com
Facebook Usage And Penetration
FacebookUsers
TotalPopulation
Penetration ChangesinceJanuary
Estonia 405140 1340675 30% + 1.98%Latvia 281640 2266094 12% - 0.20 %Lithuania 947120 3358115 28% + 3.26 %
The number of Facebook users is still growing, but for the first time since August, the number of users in Latvia was less than the month before.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Lithuanians Account For 58% Of Baltic Facebook Population
Estonians account for 25% and Latvians for 17%. However, 30% of Estonians have an account, against 28% of Lithuanians. In Latvia, only 12% has an account.
Estonia Latvia Lithuania
Who w
alks
the Dog
http://w
howalk
sthedog.com
54 % of Users Is Female
As everywhere else around the world, the majority of Facebook users are female in the Baltic states.(Unchanged compared to March and April 2011)
Female
Male
Not indicated
Who w
alks
the Dog
http://w
howalk
sthedog.com
51 % of Facebook users is under 24
3%6%
12%
28% 33%
18%
13-17 18-24 25-3435-44 45-54 55+
No changes to the distribution by age compared to March and April this year.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Social Networking Only Surpassed By Search (Read: Google)
Social networking still outranked by search (yes, Google) in the Baltic states. In Latvia, Facebook is slowly coming up the ranks, now ranked 6, compared to 7 last month.
1: Google (.ee)2: Facebook3: Google (.com)
1: Google (.lv)2: Google (.com)3: Draugiem6: Facebook
1: Google (.lt)2: Google (.com)3: Facebook
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Remarks Concerning The Data
- Usage was measured on 06 June 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
6 June 2011
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.