facebook usage statistics baltic states july 2011
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Facebook User Statistics Baltic StatesJuly 2011
Who w
alks
the Dog
http://w
howalk
sthedog.comArt in the street, Tallinn, Estonia
Who w
alks
the Dog
http://w
howalk
sthedog.com
Facebook Usage And Penetration
FacebookUsers
TotalPopulation
Penetration ChangesinceLast Month
Estonia 416580 1340675 31% + 0.40 %Latvia 284760 2266094 13% - 1.20 %Lithuania 944860 3358115 28% - 0.51 %
A slight decline in the number of Facebook users in both Latvia and Lithuania, and a miniscule growth in Estonia in July
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alks
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howalk
sthedog.com
Lithuanians Account For 58% Of Baltic Facebook Population
No changes in the spread by country.
Estonia Latvia Lithuania
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54 % of Users Is Female
As everywhere else around the world, the majority of Facebook users are female in the Baltic states.(Unchanged compared to March and April 2011)
Female
Male
Not indicated
Who w
alks
the Dog
http://w
howalk
sthedog.com
51 % of Facebook users is under 24
3%6%
12%
28% 33%
18%
13-17 18-24 25-3435-44 45-54 55+
Facebook remains predominantly a platform for those under the age of 35 in the Baltic States.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Social Networking Taking Top Spot In Estonia
Some small changes. Google is back on top in Estonia. In Latvia, Facebook moves up from 6th to 5th and in Lithuania Facebook moves up from 3rd to 2nd.
1: Google (.ee)2: Facebook 3: Google (.com)
1: Google (.lv)2: Google (.com)3: Draugiem5: Facebook
1: Google (.lt)2: Facebook3: Google (.com)
Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Remarks Concerning The Data
- Usage was measured on 09 August 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Presentation
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Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, constructive capitalism and human-centered design.
11 August 2011
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
Bribespot is making change, based in the Baltics. Read their story of change, and others, on http://whowalksthedog.com/wherechangehappens
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