facebook user statistics baltic states october 2011

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Facebook User Statistics Baltic States October 2011 Who walks the Dog http://whowalksthedog.com Autumn colors, Riga, Latvia

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Page 1: Facebook user statistics Baltic States October 2011

Facebook User Statistics Baltic StatesOctober 2011

Who w

alks

the Dog

http://w

howalk

sthedog.comAutumn colors, Riga, Latvia

Page 2: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

Facebook Usage And Penetration

FacebookUsers

TotalPopulation

Penetration ChangesinceLast Month

Year-on-YearOct 11 - Oct 10

Estonia 436240 1340675 33% + 1.15 % + 51.58 %Latvia 304740 2266094 13% + 2.19 % + 57.00 %Lithuania 966460 3358115 29% + 0.08 % + 29.20 %

Latvia now has over 300K users, and in total there are1.7 mln Facebook users in the Baltic states now.

Page 3: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

Lithuanians Account For More Than Half Of Baltic Facebook Population

Lithuania has by far the biggest number of Facebook users in the Baltic countries, but the growth in the other 2 countries was higher last month

Estonia Latvia Lithuania

Page 4: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

54 % of Users Is Female

As everywhere else around the world, the majority of Facebook users are female in the Baltic states.

Female

Male

Not indicated

Page 5: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

More than Three Quarters of Facebook users is under 35

4%6%

13%

28%32%

17%

13-17 18-24 25-3435-44 45-54 55+

Facebook remains predominantly a platform for those under the age of 35 in the Baltic States.

Page 6: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

Social Networking Taking Top Spot In Estonia

YouTube makes a surprise entry in the top 3 of site traffice in all three Baltic countries, pushing out social networking.

1: Google (.ee)2: YouTube 3: Facebook

1: Google (.lv)2: Google (.com)3: YouTube4: Draugiem 6: Facebook

1: Google (.lt)2: Google (.com)3: YouTube4: Facebook

Data collected from http://www.alexa.com/topsites/countries and ranked by site traffic.

Page 7: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

Remarks Concerning The Data

- Usage was measured on 05 November 2011- Population data are mid-year estimates of the World Bank for 2008- Facebook only registers users that are 13 years of age or older- In Latvia, Draugiem.lv is the main social network- Data on gender and age depends on users giving this information

Page 8: Facebook user statistics Baltic States October 2011

Who w

alks

the Dog

http://w

howalk

sthedog.com

A Who walks the Dog Presentation

More information:

http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog

Arjan [email protected]

http://twitter.com/arjantupan+371 27 44 88 11

Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.

We specialize in social media, constructive capitalism and human-centered design.

3 October 2011

This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].

This presentation itself is licensed under creative commons license by-nc-sa.

The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.

Page 9: Facebook user statistics Baltic States October 2011

Renske is making change in Uganda. Read his story of change, and others, on http://whowalksthedog.com/wherechangehappens

And share yours!