facebook versus linkedin: a social recruitment showdown
TRANSCRIPT
Facebook vs. LinkedInA Social Recruitment Showdown
Presenters Today:
Takeaways
• Quick Stats• Demographics• Privacy• Tools– Personal profile– Company pages– Groups– Advertising– Search
Quick stats
Average minutes per visitor to social media sites in January
845,000,000 Global Facebook Users
155,892,160 U.S. Facebook Users
Facebook vs LinkedIn Demographics
Sources: self reported
150,000,000 Global LinkedIn Users
62,168,075 U.S. LinkedIn Users
Recruiting through Personal Profiles
Privacy
Recruiting through Personal Profiles
Recruiting with your Personal Profile:
Who wins the showdown?
Please vote in the “poll” box to the right.
Company Pages: Facebook
Company Pages: LinkedIn
Recruiting with Company Pages:
Who wins the showdown?
Please vote in the “poll” box to the right.
Facebook Groups
LinkedIn Groups
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Advertising on LinkedIn
Advertising
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
Sourcing with LinkedIn
Post Jobs on your Facebook page
Jobs reposted through partners:
Candidates apply directly on Facebook or through your ATS.
Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
Summary
Why you should use Facebook:– Find Generation Y
– Free personal profile
– Company career pages engage talent community and provide a window into your corporate culture
– Higher volume of users
– No/low cost to start
Why you should use LinkedIn:– Find executives
– Free personal profile
– Free company page
– Free Groups
Both work for:– Active and passive recruiting
– Targeted ads
Thank You!
• Questions?
• Connect with us on Social Media to learn more about social recruitment
http://www.facebook.com/IDforEmployers
http://www.linkedin.com/company/identified
http://www.twitter.com/#!/IDforEmployers
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