facebook workshop: optimizing for nonprofits
DESCRIPTION
This presentation covers some tips on optimizing Facebook for nonprofits looking to recruit volunteers. Some nuts and bolts tips with some prompts for strategy and planning. The companion presentation is Social Media for Nonprofit Volunteer Recruitment - more of an overview.TRANSCRIPT
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Facebook Workshop: Attract, Interact, Manage, Grow
#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman!
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Leverage the Connections
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
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Leverage the Tools
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
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First impressions count…
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Cover Image
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Cover Image
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Cover Image
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Cover Image
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About Section
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About Section
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Profile Image
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Profile Image
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Profile Image
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Profile Image
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Cover and Profile Images
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Add opportunities to connect…
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Apps
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Apps
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Apps
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Apps
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Opportunities to connect
Custom Apps
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Customize, organize, prioritize
Remember: Hidden Apps
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Apps Images
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Start the conversation…
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Text Post
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Link Post
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Photo Post
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Photo Album Post
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Quote Image
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Timeline Posts
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Highlight or Milestone
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Highlight or Milestone
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Highlight or Milestone
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Connect and integrate…
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Website
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Website
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Website
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Organize your content
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Key Content & Tools
o Policies o Guidelines o Messaging Map o Editorial Calendar o Scheduling Tools
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Policies
o Privacy Policy o What data you ask for o How you use it o If and how you store it
o Security Policy o Site o Server
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Guidelines o Internal guidelines o What is allowed o “Appropriate” o Violations, Repercussions
o Community guidelines o Golden Rule o Terms of Service
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Messaging Map o Your audience o Their interests o The tone o Factual, Serious o Humorous, Heartwarming o Inspirational o Motivating
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Editorial Calendar
o Monthly, Weekly, Daily o Events o Promotional o Seasonal o Topical o Informative o Action-oriented
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Type of Content o Organization news o Upcoming events o Current events o Reports, facts and figures o Storytelling o Calls to action o Behind-the-scenes
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Recruit
Lead them to actions.
Volunteer form
List of volunteer opportunities
Ways to share info
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Inform
Give them information.
News
Progress reports
Stories
Photos & video
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Retain
Show appreciation.
Public thanks
Celebrate achievements
Tell their stories
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Monitor and Measure
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Facebook Scheduler
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Facebook Activity Log
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Facebook Activity Log
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Facebook Post Stats
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Facebook Promoted Posts
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Facebook Insights
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Facebook Stats
o Virality o Talking About o Likes – Easy gesture o Comments - Community o Shares – “Seal of approval”
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Social Media
Go for long-term, lasting relationships.
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Get this and other presentations from Aliza
Sherman at www.slideshare.net/
alizasherman
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Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Give Back 2013 Project #GiveBack13