facilitating online collaboration and communication: a groups approach [5 cr3 1100 seto]

Seto, K.Facilitating Online Collaboration and Communication: A Groups Approach

• This slideshow, presented at Medicine 2.0’08, Sept 4/5th, 2008, in Toronto, was uploaded on behalf of the presenter by the Medicine 2.0 team

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Facilitating Online Collaboration and Facilitating Online Collaboration and Communication: A Groups ApproachCommunication: A Groups Approach

Ken SetoManager, Web ServicesSeptember 2008

© 2008 OntarioMD Inc. Confidential, not to be reproduced without permission.

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© 2008 OntarioMD Inc.

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Connect Physicians to Clinical Tools and Resources

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Connect Physicians to Peer Experts in EMR Adoption

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Connect Physicians with Collaboration Tools

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OntarioMD Groups: The Start

• The OntarioMD.ca portal proved it can support physicians through their clinical workday. – The most recent OMA survey revealed an 80% satisfaction

rating for our online products and services.– Key to our success was a strong emphasis on user experience design

and the involvement of physicians early and often in the product development cycle.

BUT…• The clinical practice is only one part of a physician’s

professional life. What other aspects could we support?• How can we help connect geographically disparate

physicians and other health professionals?• How can we enable physicians to contribute and share

content?


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OntarioMD Groups: The Process

• Our success with the OntarioMD.ca portal is in no small part due to our inclusion of physicians in the product development process.

• Our product design process is highly iterative with a heavy emphasis on user experience design best practices and physician consultation.

• Our research is done using both informal and formal consultations with:– our physician research team, – our staff physician consultant, – the clinics we visited for Lunch & Learns.– practice managers and administrative staff– our own Practice Management Consultants who work very closely to

physicians in the process of adopting EMR systems– our support staff


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OntarioMD Groups: The Concept

• Based on our consultations and interactions with our physician community and some brainstorming we decided to focus our efforts on creating a product that can will support the following:– Professional organizations and workgroups needed a secure

private space to communicate with their members– Some clinics wanted to have a simple interface to create and

maintain a public website to publish information for their patients

– Some clinical teams simply wanted a central place to communicate news and share files with their team members


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OntarioMD Groups: The Pilot

• Access to the OntarioMD Groups pilot was by invitation only. We didn’t turn physicians away but it was not advertised.

• Our pilot consisted of about 60 users across 15 groups• The groups represent a cross section of:

– Medical clinics– Family Health Teams– Professional organizations– Small workgroups

• All pilot participants were consulted for feedback and testing new enhancements or features.

• Many of our enhancements were a direct result of community feedback


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Case: Beamsville Medical Centre FHT

• Using the simple tools available, the Group Administrator for the Beamsville group created 100% public mini-website.

• All of the information on is published to be viewable by the general public (their patients and the community).

• The entire mini-site was created using only the Create Page feature.


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Case: South East Toronto FHT

• The SETFHT’s site is a completely private group site.

• They use their Group to mostly distribute news and share files to other members.

• There is no publicly accessible content and only approved group members have access.

• Features used by this Group are:

– Shared files– News posts– Event Calendar


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Case: The Academy of Medicine Ottawa

• The AMO created two different Groups, one for their Executive Committee and another for their general members

• The Exec. Committee group is a completely private intranet.

• The general AMO Group has a mix of public and private content.

• Both groups have used almost all the features in Groups:

– Pages– Files– Events– News– Forums


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OntarioMD Groups: Lessons Learned

• Most people are not webmasters • Because there was no “one right way” to use OntarioMD Groups, it led to

some confusion• People didn’t feel comfortable experimenting • The drivers of usage tended to be the administrators not the physicians

themselves• Content creation is still generally top-down. People will comment on

content but most content is created by the Group Administrators even though members may have rights to create their own content.

• Usage overall is on average 10 times more page views per user per month than the typical OntarioMD.ca portal user


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OntarioMD Groups: The Future

• The public launch of OntarioMD Groups is slated to coincide our Fall launch which will include a big update for OntarioMD.ca as well as EMRAdvisor.ca

Looking forward:

• Implement strategies to minimize support load like guides, FAQs, and

templates/wizards • Currently evaluating other methods of social and community interaction:

– Expanding beyond the group-centric approach to a more community-wide approach

– Continue to focus on what physician needs, not implement technology for technology’s sake

• Scalability will also be a big priority as we continue to monitor the usage patterns after the full launch of OntarioMD Groups.


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Contact

Ken SetoManager, Web ServicesOntarioMDEmail: [email protected]

Blog: www.kenseto.caTwitter: kenseto

All photos were used under Creative Commons license thanks the following Flickr users in order of appearance:

– Stethascope by happysnappr– Ducks by Gaetan Lee– Modem by rastrus– Pilot by MulesAFpilot– 3 styles by indy charlie– Chinese class by <cleverCl@i®ê>


facilitating online collaboration and communication: a groups approach [5 cr3 1100 seto]

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