facts and figures - iltm.com...at iltm americas we bring the highest calibre of buyers. with over...
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Facts and Figures
HigHligHts from 2013ILTm Americas is an invitation-only event, where the very best travel agents and advisors from across North, Central and South America meet the world’s very best luxury travel experiences.
Attendees are invited to choose up to 69 one-to-one appointments from a select community of up to 275 buyers and suppliers.
Who is invited: Buyers from across the Americas + global suppliers
event programme: Inspiring educational sessions followed by three days of pre-scheduled appointments and afterhours networking events.
www.iltm.COm/ameriCas
Overview
“ iltm americas has been incredible for africa travel to identify new markets, make new face-to-face connections and really get to know the potential of the latin american market. the introduction
to such high-profile media has also been phenomenal – a really intensive and really successful four days of business.” AAroN PINkwASSer, AfrICA TrAveL - ILTm AmerICAS 2013 exhIBITor
4275
27512,903
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iLtm americas 2014 facts and figures
daysexHibitOrs
buyers
appOintments
new tO iltm ameriCas 2013
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Our buyers
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iLtm americas 2014 facts and figures
At ILTm Americas we bring the highest calibre of Buyers. with over 69% having the authority to make the final purchasing decision, ILTm Americas is the most valuable event for generating luxury business and a return on investment from North, Central and South American markets.
decision makers: purchasing poWer oF iltm americas Buyers
geographic regions
company activity: Who our Buyers Work For
80%
14
275 buyers
nOrtH, Central and sOutH ameriCan COuntries
frOm
retail travel agency
Final decisionplan/
organise
research/planning
recommend
62%
19%
1%
5%
2%
9%
1%inBound tour operator
private travel designer
outBound tour operator
online travel agency
corporate
north america
latin america
event management team
69%13%
9%
9%
50%
50%
Northern and Western Europe 18%
Russia and CIS 2%
Africa
Australasia and the Pacific Islands
North America Southern and Med Europe 13%
5 %Latin America 27%
2%
Northern and Central Asia 8%
South and South East Asia 4%
21%
www.iltm.COm/ameriCas
Our exHibitOrs
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whether it be culture and heritage in europe, an exhilarating African adventure or perhaps an undiscovered hideaway in Asia, ILTm Americas brings together an unrivalled showcase of international products and services.
we do all the hard work for you by creating a tailor-made diary of Pre-Scheduled Appointments matched to your preferences and business objectives. we ensure you meet with those with a mutual interest so your time is spent efficiently at the show.
geographical BreakdoWn
275 40exHibitOrs frOm
COuntries
“ iltm americas has been so successful for us on many levels. to meet with so many thinking
people from new and important markets has been a revelation and an honour. the
specific high-end contacts we have made, and relationships we have developed could only have
been achieved at iltm americas - the event has more than exceeded my expectations.” mAggI NIxoN, DIreCTor SALeS & mArkeTINg,
The ULTImATe TrAveLLINg CAmP –
ILTm AmerICAS 2013 exhIBITor
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iLtm americas 2014 facts and figures
iltm americas opening Forum & Welcome reception The opening forum is your chance to meet the other attendees and learn from some of the world’s most creative thinkers. ILTm Americas opens with a series of inspirational presentations from icons of service, social media, aspirational culture and business.
education programme ILTm Americas educational sessions encourage attendees to share their knowledge, pool their expertise and discuss ideas for the future.
industry research In partnership with Brand karma, ILTm Americas commissioned the research report, ‘The Luxury Traveller & Social media 2013: The Americas’.
with a specific focus on the Americas, the report interprets the collective voice of luxury travellers across the region. By analysing their opinions about 2,000+ leading hotels around the world, we discover the preferences and behaviours of current and future generations of luxury travellers, and explain key changes across the global luxury travel landscape.
tHe paCkage
The Luxury TraveLLer & SociaL Media 2013: The aMericaS
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Brand Karma’s research finds that the social media health of a luxury travel brand is best indicated by the positivity and share-of-voice it attracts from two major sources: online review sites like TripAdvisor and social networking sites like Facebook.
By referring to the maps to the right, we see that the north Americans and Europeans are the indisputable leaders in writing luxury hotel reviews, respectively comprising 47% and 27% of all luxury hotel reviews globally. But keep in mind that the number for Europe is mostly coming from British reviewers, who account for almost 20% of all the reviews in the sample. Asia and Oceania trail far behind at around 10% each, whereas Latin America, the Middle East, and Africa merely account for a combined 6%.
What does this suggest? For one, north Americans are heavily invested in their reviews – enough to compose reviews and enough, in turn, to use them toward their travels. Second, it suggests that north Americans maintain a certain level of expectations toward their holidays; in other words, they have opinions and experiences that they feel committed to sharing after their trip has ended. This finding will be further explored throughout this report.
Turning to social networking sites, the landscape changes. The average number of Facebook Likes for a luxury hotel is highest in the Middle East with 12,062 Likes, followed by a relatively similar number of Likes across all other regions. The exception is Europe, which comes last at approximately 3,244 Likes.
The conclusion is that while the north Americans and Europeans lead in luxury hotel reviews, it is the emerging markets that lead in engagement on Facebook and other social networks.
It should come as no surprise that global social media giants such as Facebook and LinkedIn continue to hold the top spots in LATAM for social networking sites. However, if your remove these giants from the rankings, image-heavy sharing sites emerge to take the lead: Pinterest (#2), Tumblr (#4), and Weheartit (#5) all number in the top five. The list is rounded out by Ask.fm (#1) and Scribd (#3). Of those, Weheartit is the only purely Latin American site; it saw a 43% growth in 2012.
In north America, the expected leaders triumph. The top three sites are Facebook, Blogger, and Twitter for user base, time spent on site, and unique visitors. It is interesting to note the rise of Pinterest, which ranked number 2 for Latin America’s most popular social sites; its prominence is mirrored in north America by its largest year-over-year increase in both unique audience and time spent.
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Look who’S TaLking: onLine reviewS & SociaL Media By geography
Top: Luxury Hotel reviews: percent breakdown by author’s country of origin(July 2011-June 2013)
boTToM: Luxury Hotel Facebook Likes: average by region(June 2013)
the luxury traveller & social media 2013: the americas.
“ the on-going success of iltm americas is evident: the appointments have doubled and more people are here because there’s
business to be done. i think the networking is exceptional, and it’s a wonderful experience.” JACk horNe, SeNIor vICe PreSIDeNT,
hyATT hoTeLS & reSorTS –
ILTm AmerICAS 2013 exhIBITor
www.iltm.COm/ameriCas
tHe paCkage
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netWorking The Pre-Scheduled Appointment Programme lies at the heart of our networking agenda, offering up to 69 appointments per person. with an array of social functions to choose from throughout the four days, guests are not short of something to do in the evenings – an enjoyable way to make new contacts and relax after a long day of meetings.
iltm americas oFFicial party with a host of entertainment planned, champagne at the ready and gorgeous dining, the indulgent celebration for ILTm Americas official Party is a night not to be missed.
5,760minutes Of
sOCial netwOrking
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tHe paCkageexhibitors receive:
• Bespoke appointment diary (up to 69 one-to-one appointments)
• A place at the ILTm Americas opening forum
• Tickets to the ILTm Americas official Party
• Access to the world’s best media editors - strictly no publishing staff allowed
• Invitations to a host of afterhours networking events
$7500 per taBle
- includes one set of appointments and one delegate badge.
Insurance is obligatory for all exhibitors outside of the USA and will be charged at $75.82.
Additional exhibitor personnel badges can be purchased at $650 each.
tHe COst
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COntaCt us
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sales
neil simpsonhead of Sales - middle east T: +44 (0)20 8910 7074e: [email protected]
Beverley BaileySales manager - global villageT: +44 (0) 20 8910 7703e: [email protected]
stella grantSales manager - Asia PacificT: +44 (0) 20 8910 7059e: [email protected]
virginie ludmerSales manager – europeT: +44 (0) 20 8910 7727e: [email protected]
gaston isoldiSales manager - AmericasT: +1 203 957 1073e: [email protected]
david patersonexhibiton manager - Africa, Spa, JapanT: +44 (0) 20 8910 7023e: [email protected]
charlotte rutherfordSales CoordinatorT: +44 (0)20 8910 7060e: [email protected]
angela pederzolliSales CoordinatorT: +44 (0)20 8910 7708e: [email protected]
Buyers
gareth BaguleyBuyer managerT: +44 (0) 20 8910 7015e: [email protected]
andré susteloAccount manager - Buyer Programme T: +44 (0) 20 8910 7184e: [email protected]
liisa kokkarinenAccount manager - Buyer ProgrammeT: +44 (0) 20 8910 7164e: [email protected]
ciaran smythAccount executive - Buyer ProgrammeT: +44 (0) 20 8910 7831e: [email protected]
www.iltm.COm/ameriCas
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iLtm americas 2014 facts and figures
marketing
simon maylehead of marketing T: + 55 11 3071 0030e: [email protected]
Jen Barrattmarketing managerT: +44 (0) 20 8910 7804e: [email protected]
natalie Weatherermarketing executiveT: +44 (0) 20 8439 8861e: [email protected]
charlotte hallmarketing executiveT: +44 (0) 20 8910 7994e: [email protected]
pr - cut communications (uk)
lucy cliftonT: +44 (0)20 8334 4008m: +44 (0)7973 464 273e: [email protected]
alexandra goreT: +44 (0)20 8334 4007e: [email protected]
operations
general operations enquiriese: [email protected]
management
alison gilmoreSenior exhibition DirectorT: +44 (0) 20 8910 7964e: [email protected]
mark Walsh Portfolio Director reed Travel exhibitionsT: +44 (0) 20 8910 7785 e: [email protected]
customer services
T: +44 20 8271 2172f: +44 20 8334 0740e: [email protected]