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IMPACTcollective

– enterprising organizations, empowering communities –

fair trade

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CONTENTSAbout FTF-IPhotobook

Project Partners

Products

Processes

People

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IMPACTcollective

– enterprising organizations, empowering communities –

Fair Trade Forum - India

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ABOUT FTF-IFair Trade Forum - India (FTF-I) is the National Network for Fair Trade Organisations in India that enables more than one lakh grassroots level Fair Trade producers including artisans & farmers to improve their businesses through greater engagement with the Fair Trade. FTF-I’s endeavor is to provide opportunity to create a dignified income to the marginalized sections of the society and Indian initiatives to make trade just and fair. FTF-I’s vision is to practice, as part of the social commitment to the stakeholders, and promote globally accepted Fair Trade principles both in production and the marketing of the fair trade product range that it represents. FTF-I strongly feels that, its vision of Poverty Alleviation through Fair Trade Initiatives is viable and impact oriented through micro enterprise development.

FTF-I’s mission is to eradicate poverty by creating visibility, acceptability, adaptability, marketability and sustainability to Fair Trade movement and its member Fair Trade organizations in India through policy advocacy, lobbying, market networking, alliance building, training, monitoring and evaluation. In India, Fair Trade movement is now getting momentum at consumer level, as a tool to realise sustainable consumption, which helps consumers to give due consideration to the development needs of the marginalised, while taking purchasing decisions. For marginalised producers – artisans & farmers, it is an opportunity to earn dignified income and attain overall development. FTF-I is the Country Network of WFTO & WFTO-Asia (World Fair Trade Organisation).

For more details please visit : www.fairtradeforum.orgwww.wfto.comwww.wfto-asia.org

IMPACTcollective

– enterprising organizations, empowering communities –

Fair Trade Forum - India

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PHOTOBOOKThis photobook is an attempt to depict the impact of fair trade on the marginalized producer groups. This portrays the products, processes and people of 5 marginalized producer groups and 5 Fair Trade organizations in the Delhi/ NCR region.

This action research project of Fair Trade Forum India titled “Empowerment of marginalized producer Groups through Fair Trade practices” is part of Good Neighbour Project (GNP) initiative supported by IDRC for year 2011-12.’

Good Neighbour Project (GNP) is an initiative by SARO’s Regional Program Assistants and Grant Administration Team with an objective to addresses social and development issues towards the enhancement of the marginal communities, which are critical yet ignored in the National Capital Region (NCR).

‘Canada’s International Development Research Centre (IDRC) is one of the world’s leading institutions in the generation and application of new knowledge to meet the challenges of international development. For nearly 40 years, IDRC has worked in close collaboration with researchers from the developing world in their search for the means to build healthier, more equitable, and more prosperous societies.

The publication of this work has been partially funded by Canada’s International Development Research Center.

www.idrc.ca

IMPACTcollective

– enterprising organizations, empowering communities –

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PROJECT PARTNERSMESH Disease sometimes brings with it socio-economic effects that have no direct bearing on the scientific facts of the disease. That is the case of leprosy. MESH aims at providing opportunities for disabled people and people affected by leprosy to achieve social and economic integration by trading.

www.mesh.org.in

Conserve IndiaBorn of a desire to reduce India’s rubbish mountain, improve energy efficiency, and help some of Delhi’s poorest out of the city’s slums, Conserve India achieves all this by turning plastic bags into high fashion.

www.conserveindia.org

FTCIFrom primitive campsites, the Tibetan diaspora has grown into unified, economically self-sufficient communities. After seeking asylum in India, one of the most urgent needs was a long-term rehabilitation and sustainable development of the settlements. The Tibetan cooperative movement was created in response to that.

www.ftcidelhi.org

Literacy IndiaLiteracy India is undertaking the task of creating awareness on the importance of education for underprivileged children and youth through empowering the women, the families and the whole community in rural and slum areas.

www.literacyindia.org

TARA ProjectsThe Trade Alternative Reform Action Projects (TARA Projects) works in Delhi and Northern states of India. TARA was founded with the objective of creating avenues of economic growth for economically disadvantaged artisans and craftsmen in the unorganized sector.

www.taraprojects.com

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PRODUCTSFair. Earthy. Beautiful. Ethnic. Empowering.

Line of products from various FTF-I member organizations. Each with its own happy story.

IMPACTcollective

– enterprising organizations, empowering communities –

Credits: Ramachandran Rajagopal

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FAIR & EARTHY: Hand-made jewelry at TAJA-8’s Pataudi workshop

(Clockwise from right)

Credits: John Monsang

FAIR & BEAUTIFUL: TARA Projects’ display space, Delightful hand-made dolls at MESH’s

Credits: (Cloclwise from right) John Monsang, Aditya Jain, Josique Lorenzo Lemire

Uday Park shop, Spiritual paraphernalia from FTC-I

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FAIR & COLORFUL: Products on display at TARA, a treat to the eyes FAIR & ETHNIC: Pottery display at Literacy India’s Indha shop at GurgaonCredits: John Monsang Credits: Arunima Sen

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(Clockwise from right)

FAIR & FOREVER: Hand-made baskets at MESH’s Uday Park shop

FAIR & FOR YOU: Consumer products from Literacy India and Conserve; home furnishing from MESH

Credits: (Cloclwise from top-right) Abhinandan Ghosh, Vasudev Kapoor, Priyanjali Das, Credits: Ramachandran Rajagopal

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PROCESSESFair. Open. Opportunity creation for the

economically disadvantaged. Environment. Center to all FTF-I member organizations’s activities.

IMPACTcollective

– enterprising organizations, empowering communities –

Credits: Vasudha Wadhera

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REHABILITATE & RENEW: Weaving at Bharat Mata Kusht Ashram, one of MESH’s producer groups

EMPOWER & ENERGIZE:

Credits: Aditya Jain

(clockwise from top-right)

Tailoring at Conserve’s Bahadurgarh facility, Jewelry-making and plating at TAJA-8’s Pataudi facility

Credits: (clockwise from top-right)Vasudev Kapoor, Ramachandran Rajagopal, John Mon-

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EMPOWER & ENERGIZE: Jewelry-making at TAJA-8’s Pataudi workshop FAIR & OPEN: ‘Better working conditions’ in practice at TAJA-8’s Pataudi workshopCredits: John Monsang Credits: John Monsang

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WEAVING HAPPINESS: An artisan at Bharat Mata Kusht Ashram, one of MESH’s producer groupsBUSY AT WORK: Artisans immersed in work at TARA’s Okhla facility and Conserve’s Bahadurgarh facility

Credits: Priyanjali DasCredits: John Monsang, Pulkit Agarawal

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PEOPLEFair. Beyond profit. Community-led. Inclusive.

People-centric approach at various FTF-I member organizations.

IMPACTcollective

– enterprising organizations, empowering communities –

Credits: Arunima Sen

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ENABLING THE NEXTGEN: A kid at Literacy India’s school in Bajgera, GurgaonOPPORTUNITIES ABOUND: (clockwise from top-left): Artisans at work in TAJA-8’s Pataudi facility, Conserve’s craftsman immersed in work,

Credits: Abhinandan Ghosh

young schoolgirls learning to tailor at TARA’s community center in PataudiCredits: Vasudha Wadhera. Pulkit Agarawal, Ramachandran Rajagopal

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PROUD & PRIVILEGED: (anti-clockwise from top-left)

Young women empowered by Literacy India’s programs, an artisan constructing his own house BEYOND PROFIT: A happy artisan family at Literacy India, Gurgaon

Credits: Arunima Sen, John Monsang Credits: Abhinandan Ghosh

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PRO-COMMUNITY: A young girl benefitting from TARA’s free tailoring classes at Pataudi

INCLUSION: (clockwise from top-left)

Underprivileged kids getting the benefit of education at Literacy India and TARA projects,

a disabled artisan financially and socially empowered by MESH

Credits: Vasudha Wadhera

Credits: Arunima Sen, Priyanjali Das, John Monsang

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BUSY & BUSTLING: Artisans engrossed in work at Conserve’s Bahadurgarh facility and Literacy India’s Gurgaon projects UNITED WE STAND: Camradarie at Conserve’s Bahadurgarh facilityCredits: Pulkit Agarawal, Arunima Sen Credits: Pulkit Agarawal

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"Anita Ahuja, an Ashoka Fellow, is the co-founder and director of Conserve India. She’s a writer and an artist, and has previously been running a non-

profit in the waste management industry. She decided to combine her passion for “garbage” and design in order to do something for the poorest people of

India. Among other things, she developed an upcycling technique to produce hand-made recycled plastic."

"Jacky Bonney MBE, an English nurse specialized in leprosy, is the CEO of “Maximizing the Employment to Serve the Handicapped” (MESH). She joined the organi-zation in 1995."

"Literacy India is led by Captain Indraani Singh, a pilot who was the

first female air force commander in Asia.

Capt. Idraani is totally committed

to her mission and provides herself an admirable example for other women to

follow."

"Tsering Wangchuck, General Manager of the FTCI Exports Unit in Delhi. Wangchuck joined the Tibetan Ref-ugees Self-Help Handi-crafts (the former name of the Exports Unit) in 1981. The organization started working with the Fair Trade circles in 1982. Today, most of their production (95%) is sold through Fair Trade."

"Moon Sharma is the CEO of TARA, founded by her father, Prof. Sharma, who had been a bright light in the Fair Trade movement in India. Carrying forward the baton from her father, she is considered a Fair Trade crusader, having been involved in the movement since as a 17 year-old girl.

Every organization needs its leader... Every organization needs its leader...

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National network of...... 95+ member organizations

... 1,00,000+ artisans & farmers

JOIN THE PEOPLE’S MOVEMENT!

Fair Trade Forum - India

Fair Trade - A trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and

securing the rights of, marginalized producers and workers.

SochYo! has created the end-to-end design of this book through its volunteer photographers and in-house capabilities. SochYo!, a young social enterprise, transforms individuals’ passionate hobbies to meaningful contributions for non-profit organizations.

Photographers: Abhinandan Ghosh, Aditya Jain, Arunima Sen, John Monsang, Priyanjali Das, Pulkit Agarawal, Ramachandran Rajagopal, Vasudev Kapoor and Vasudha Wadhera

Designer: Rajasee Ray

w w w . s o c h y o . c o mc o n t a c t @ s o c h y o . c o m

Copyrights: Fair Trade Forum - India, 2011

Fair Trade Forum - India

Creating Opportunities for Economically Disadvantaged Producers | Transparency and Accountability | Fair Trading Practices | Payment of a Fair Price | Ensuring no Child Labour and Forced Labour | Commitment to Non Discrimination, Gender Equity and Freedom

of Association | Ensuring Good Working Conditions | Providing Capacity Building | Promoting Fair Trade | Respect for the Environment

FAIR TRADE PRINCIPLES