fall 2008 to fall 2009 ag ~ decisions tying the pieces together
Post on 19-Dec-2015
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FALL 2008 TO FALL 2009
Ag ~ Decisions Tying the Pieces Together
Know the Audience
Bowman & Slope Counties in SW North Dakota Bowman County Population 3101
Average age of producers is 57.2 Average farm size is 2,042 acres
Slope County Population 650 Average age of producer is 58.3 Average farm size is 3,231 acres
Average operation is small grains and livestock with supplemental income.
Design for Success
Identify need.Have a marketing plan.Make an impact.
Focus Groups
Strive for DiversityBe flexibleLet the group define their needsOur focus group: Ag Lenders, Annie’s
Participants, Producers
Producer driven programs have the greatest potential for success
Identifying Program Needs
Planning MeetingEstablishing PartnersBuild on Existing ProgramsUse multiple teaching methods
The Marketing Club Strategy
Our goal was for the same group to meet regularly on different risk management topics.
Marketing for Success
It’s all in the name.Multi media outlets.Word of mouth.Its ok to be different.
Making it Happen
The scheduling game.Use multiple forms of delivery.
Build on other successful programs.
Topics Covered
Estate Planning and Farm TransferFamily Business CommunicationRangeland ManagementGlobal Economics & MarketingSpeaking Up for AgManagement Strategies to Decrease
Fertilizer Costs.
What makes a program successful?
Number in Attendance?Information Learned?Are producers better prepared to manage risk?EvaluationsFollow up programs
Pictures
Challenges
Weather!
Challenges
Charging for programs?
Lesson’s Learned
Lesson’s Learned
Different outcomes than expected.
Audience varied.
Positive Outcomes
214 producers reached
Brought attention to some major concerns
Led to future program demands
Take the Next Step
What’s new?Will it work here?
Focus on SustainabilityCover CropsSage GrouseIncreasing Diversity
Ag Decisions~Tying the Pieces Together
Andrea Bowman, NDSU Bowman County Extension Service [email protected] 701-523-
5271 Camie Janikowski, Bowman Slope Soil
Conservation District [email protected] 701-523-
3871
Questions ?