fall 2019 - trubeauty concepts · 6 visi or call (888) 371-5040 x101 109 street road, southampton,...

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Cover photo courtesy of EUGENE PERMA

2 Visit www.trubeautyconcepts.com or call (888) 371-5040 x101

EDUCATION WHO IS THE TRU FAMILY?

The TRU family of services has a dynamic mission, growing as our vision and offerings expand to serve an increasing number and type of customers on all sides of the professional beauty salon and spa industry. TRU stands for Trusted, Respected, Unique. Our goal is to offer the best brands in the industry and the best service and support to our clients.

Whether we are serving the wholesale beauty industry, the retail beauty products sector, beauty professional education or interior design for beauty and salon professionals, our team members all strive to be the most professional, courteous, helpful and creative for all our customers.

One of the ways we are able to better serve our customers is through the Home of Professional Education (HOPE) for Beauty, our 10,000 square-foot education facility in Southampton, Pennsylvania. The center’s primary mission is to provide expert, couture education to assist our clients in achieving and maintaining their superior position in the professional beauty industry, striving to fulfill needs not found elsewhere.

The HOPE center, a refurbished barn on eight acres that opened October 2010, has hosted the best in the beauty industry such as Martin Parsons, Tabatha Coffey, Phillip Wilson, Beth Minardi, HairGod Zito, Sonya Dove, The Doves, Michael O'Rourke, Nicholas French, Dr. Lew, Mike Varela (Kingly Group), Nancy Braun, Josh DeMarco and countless other great educators to help stylists and salons realize their full potential. We simply want to help good people and inspire hairdressers.

“Our goal is to create a home for hairdressers, a place in which we can inspire, motivate, and educate all salon professionals,”- John Philipp.

Education Fall 2019 Calendar 3


COLOR


109 Street Road, Southampton, PA 18966

ALL SALES FINAL

SOUTHAMPTONMONDAY, OCTOBER 21, 2019

$75 - 9:00AM - 12:00PM - DEMO$150 - 9:00AM - 4:00PM - HANDS-ON

To register, visit trubeautyconcepts.com or call 1(888) 371-5040 x101

GET PLATINUM READYWITH RACHEL WILLIAMS

BECOME A PLATINUM BLONDE BOSS:

• Get the knowledge necessary to create the platinum your clients are craving and discover tips and tricks that will guarantee success

• How to eliminate warmth

• Determine the correct toner level to achieve desired blonde

• Solutions for those stubborn areas that won't lift

• Formulas to achieve the icy blondes we love

Rachel is an Aloxxi Educator and an Arkansas-based blonding specialist known for her Instagram feed of cool-toned platinum blondes, seamless balayage blends, and smoky pastels. In 2018, Rachel was a top five finalist for Platinum Shot of the Year at the #ONESHOT Hair Awards. She's also a BTC Team Member and educated onstage for balayage and blonding at "On Tour" Dallas.



ALL SALES FINAL

SOUTHAMPTONSUNDAY, OCTOBER 20, 2019

10:00AM – 3:00PM$150 - INTERACTIVE DEMO


Lunch is included.

Learn vivid brights, rainbow, fantasy, and bold hair color melt techniques!

• Learn from the best influencers & masters

• HairGod Zito will be teaching his techniques on fantasy & bold fashion shades

• Learn the importance of social media, how to create the perfect post, and client retention!

• Learn methods to ensure you are making the most profit for your color service

• Opportunity to have Q&A with Zito

Rickey Zito was born and raised in a small town in Louisiana where he opened his own salon. Now living in West Hollywood, he is known as the HairGod of vivid and bright colors. His almost 500k Instagram followers turn to Rickey for tie dye hair and other innovative rainbow techniques. He has won multiple Behind the Chair #ONESHOT awards for his talented visions with hair! When he is not touring the world to educate stylists, he enjoys collaborating with his peers to create exciting and unique hair art.

HAIRGOD ZITO VIVIDSWITH RICKEY ZITO


ROCKVILLEMONDAY, SEPTEMBER 30, 2019

9:00AM – 4:00PM$295 - HANDS-ON

ROCKVILLEMONDAY, NOVEMBER 25, 2019

9:00AM – 4:00PM$295 - HANDS-ON

DEVA INSPIRED LEVEL ONE-PINTURAUnleash the artist within and create multi-dimensional highlighting masterpieces. This innovative, no-foil technique allows for complete customization, adding highlights and lowlights to curly hair with precision and accuracy.

WHAT YOU WILL LEARN:• Artistic and technical control of color placement on curly hair• How efficient use of this technique can put more clients in your chair every day

BONUS:Upon successful completion of this course, you will be listed on the Stylist Finder as a Deva Inspired Stylist and receive ongoing client referrals via DevaCurl.com!

ALL SALES FINAL ALL SALES FINAL


5054 Nicholson Lane, Rockville, MD 20852

Lunch is included. Bring color bowls, clips, and blow-dryer. Mannequins provided.



ALL SALES FINAL

SOUTHAMPTONMONDAY, DECEMBER 2, 2019

$35 - 9:00AM – 12:00PM - DEMO$125 - 9:00AM – 4:00PM - HANDS-ON


ALL SALES FINAL

ROCKVILLESUNDAY, DECEMBER 1, 2019



BEAUTIFUL MOVEMENTWITH LOLLY MASTRACCO RAWLS

Join Saphira as they bring in independent artist Lolly Mastracco Rawls for a day of exploring “how to create” beautiful movement within the hair by pairing cutting techniques and wearable, everyday styling tips.

We will preserve length while opening up endless possibilities for unleashing the hair’s potential! You won’t want to miss out on experiencing how Saphira’s wet line works to elevate your freshly cut masterpieces!

Lolly’s masterpieces have donned the pages of magazines, runways, and mega-plex stages. Lolly Mastracco Rawls has truly danced the entire gamut of our industry. Her expertise speaks to all aspects of hair and is only rivaled by her passion to help inspire others. Having over 2 decades under her belt, her work can be found in coveted collections that are still relevant today. After stepping away to dedicate focus behind the

chair and build her salon brand, she is excited and ready to help spark creativity in you! You are sure to walk away with renewed passion for your craft and timeless skills to implement behind the chair!


SOUTHAMPTONSUNDAY, NOVEMBER 17, 2019



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THE PRISM DIARIESWITH LISH MAC

Save time with Lish’s favorite sectioning techniques. Lish will demo her butterfly lightening technique on a natural balayage base color and a fully lightened model. You will learn two sectioning methods that will map out your starting level and desired end result.

THESE TIME-SAVING TECHNIQUES WILL SHOW YOU:

• How to mix and match unique color combinations—deep dusty tones to rainbow bright neons and soft opalescent

• How to work with your canvas, not against it!

• Build your fashion color business

• How to consult and book the proper time needed



109 Street Road, Southampton, PA 18966 5054 Nicholson Lane, Rockville, MD 20852


SOUTHAMPTONMONDAY, SEPTEMBER 30, 2019

10:00AM – 4:00PM$199 - HANDS-ON

ROCKVILLEMONDAY, NOVEMBER 18, 2019

10:00AM – 4:00PM$199 - HANDS-ON

TRU LABS 1WITH KRISTINA ROSATO

Color training that brings art and science together! Whether you're a new or experienced colorist, this class will provide you with a new way of looking at color! Explore the chemistry of hair color with in-depth formulations that will help you achieve the level and tone you desire.

YOU WILL LEARN TO:

• Master the art of formulation

• Achieve desired results

• Understand all color products (direct dyes, progressive dyes and oxidizing colors)

• Embrace new technology within our industry, and how to utilize it for creative results

• Consult with clients with confidence

After this class, there will be no more fear, just great results. This class includes work on 5 quad mannequins for gray coverage, brilliant reds, cool tones, and much more. Includes Certification Of Completion.

Kristina Rosato, Director of Education for TruBeauty Concepts, is a master colorist who has worked with many manufacturers. Her platform work has been published and featured in consumer and professional publications. Kristina also developed and ran a color department in a large, successful salon for over 22 years.





10:00AM – 4:00PM$199 - HANDS-ON

ROCKVILLESUNDAY, DECEMBER 8, 2019

10:00AM – 4:00PM$199 - HANDS-ON


TRU LABS 1WITH KRISTINA ROSATO

TRU LABS 2ADVANCED COLOR FORMULATIONIn this class you will learn more advanced color formulation and creative trends, along with a strong foundation. This is the class that Kristina Rosato refers to as "ONCE YOU KNOW THE RULES, YOU CAN BREAK THEM!" Whether working on some of the latest techniques or color correction, you will leave with the tools needed for creative and technical growth in hair color.

• Learn how create with confidence

• Master the art of a successful color consultation, proper evaluation, pricing, and time

• NOT about a brand, it's about art and science

• Creative color placement

• Learn the fundamentals of color correction

Note: Must have completed TRU LABS 1.


CUTTING


DEVA INSPIRED LEVEL ONE-CUTTINGDevaCurl's revolutionary cutting technique is designed for all natural textures, sculpted curl-by-curl and personalized for each client’s specific needs. This one-day course will guide you through the fundamentals of the DevaCut, giving you the confidence to immediately start curl conversations with new and existing clients.

WHAT YOU WILL LEARN:• Hair and head analysis • Foundational cutting principles and theory• Customization of the DevaCurl Transformation and DevaCut technique

BONUS:Upon successful completion of this course, you will be listed on the Stylist Finder as a Deva Inspired Stylist and receive ongoing client referrals via DevaCurl.com!

ROCKVILLESUNDAY,

SEPTEMBER 22, 20199:00AM - 4:00PM

$295 - HANDS-ONALL SALES FINAL

ROCKVILLESUNDAY,

NOVEMBER 10, 20199:00AM - 4:00PM


ROCKVILLESUNDAY,

OCTOBER 13, 20199:00AM - 4:00PM


ROCKVILLEMONDAY,

DECEMBER 2, 20199:00AM - 4:00PM




Bring shears, sectioning clips, and blow-dryer. Mannequins provided. Lunch is included.


ATTEND ALL THREE ACADEMY SEMINARS FOR A SPECIAL RATE OF $475.


SOUTHAMPTONCLASS 1: GRADUATION CUTTING

MONDAY, OCTOBER 14, 2019$25 - 9:00AM - 12:00PM - DEMO

$175 - 9:00AM - 5:00PM - HANDS-ONALL SALES FINAL

SOUTHAMPTONCLASS 2: LAYERING CUTTING

MONDAY, NOVEMBER 18, 2019$25 - 9:00AM - 12:00PM - DEMO


SOUTHAMPTONCLASS 3: LINES CUTTING

SUNDAY, DECEMBER 8, 2019$25 - 9:00AM - 12:00PM - DEMO



London’s Saco Brand follows from the principle that the desire to learn is born from the desire to succeed! Explore the core basics of precision hairdressing. These essential techniques allow for flexibility and adaptation that's vital to the Saco principals of suitability and modernity. Take advantage of this exclusive opportunity to train under the Saco Academy Team. Choose to attend a one-day program or commit to three academy seminars with a special price.

CLASS 1: GRADUATION CUTTINGThe Team will demonstrate, step-by-step, the key disciplines: square, triangular, and round GRADUATION. This technique builds up weight, length, and line, and can be adapted to all lengths and textures.

CLASS 2: LAYERING CUTTINGThe Team will demonstrate, step-by-step, the key disciplines: square, triangular, and round LAYERING. This technique removes weight and encourages softness and natural movement to achieve the perfect layering.

CLASS 3: LINES CUTTINGThe Team will demonstrate, step-by-step, the key disciplines: square, triangular, and round LINES. This technique illustrates compact, classic, and geometric shapes to achieve the perfect line.

SACO FOUNDATIONACADEMY SESSIONS




NEW YORKSUNDAY, DECEMBER 1, 2019


109 Street Road, Southampton, PA 18966 35 West 45th Street, 3rd Floor, New York, NY 10036



Curly hair clients are unique because they are very knowledgeable about their hair, therefore the more you know the more they will trust you!

• Diametrix Cutting will teach you how to approach any type of curl, from kinky to wavy, to deliver the perfect cut!

• Achieve healthy, hydrated curls and learn how to give a cut that shapes rather than thins

• Perfect your consultation to achieve the best results

• Gain further understanding of your client's curls and texture

• Perfect styling when finishing curly or straight

WANT TO LEARN THE SECRETS TO KEEPING YOUR CURLY HAIR CLIENTS?

Christo is the Global Artistic Director of Curlisto, and a Celebrity Stylist and Curl Master. He began his career in the Greek Island of Cyprus. Christo is renowned as a curl expert and has been featured in numerous publications: The New York Times, American Salon, Modern Salon, Glamour, Teen Vogue, Vanity Fair, Marie Claire, and countless more. Christo’s Fifth Avenue Salon is a state-of-the-art luxurious salon and spa where celebrities and loyal clientele come to experience the revolutionary Diametrix Cutting and Styling Technique.

MASTER THE ART OF CURLY HAIR

Lunch is included for hands-on attendees.



ALL SALES FINAL




ALL SALES FINAL

ROCKVILLEMONDAY, SEPTEMBER 23, 2019$50 - 9:00AM – 12:00PM - DEMO

$125 - 9:00AM – 4:00PM - HANDS-ON


MEN’S ELEVATED CUTTING EXPERIENCE

The rising trend of men’s salon services is here to stay and is a huge opportunity for additional revenue. Whether just beginning your journey or looking to hone your craft, ColorProof leads the way in skill development for men’s services beyond the clippers.

In 2019, men’s styles will favor a longer cut. Gain confidence with the "Markham Method", a scissor-over-comb men's cutting technique specifically designed to achieve the perfect look for any man customized for their lifestyle, face, and head shape. Perfected by Jim Markham, ColorProof Founder and world-class hair competitor and winner, this method will enlighten stylists to the fundamentals of men’s cutting in today’s world.

LEARN AND EXPERIENCE:• Fundamentals of "Markham Method" men's cutting technique• Achieve the perfect cut for every man, every time• The Heartthrob – '90s inspired long cut• The Leading Man – '70s inspired short cut• Setting your stage for success• Impactful consultation• The “Shampoo-gasm” experience• Prescriptions for successful at-home styling

Bring your shears, water bottle, combs, texturizing shears (recommend 4021’s), and trimmers (optional).


STYLING& UPDOS



ALL SALES FINAL

SOUTHAMPTONMONDAY, NOVEMBER 25, 2019



ALL SALES FINAL

ROCKVILLEMONDAY, OCTOBER 28, 2019



PROGRESSIVE BRAIDINGWe live in a visually expressive and social media-exposed world where braiding has taken over. This trend isn’t going anywhere! Do you find yourself Insta-stalking stylists for creative braiding inspiration? Have you ever asked yourself, “how did they do that?” Yes?! Then you belong in this class!

You will learn SIX braiding techniques that progress in difficulty, why to use each one for effect, and how to create a completed style. We will also “go beyond the Google” and teach how to undo braid pictures to figure out how to accomplish the most salon-requested styles. You will leave with a new skill set and the confidence to create your own beautiful, Insta-worthy looks.

LEARN AND EXPERIENCE:• Six trending braid and twist techniques

• Braiding with fine hair—it’s not impossible!

• How did they do that? Undoing the style

• I did the braid, now what? Creating and finishing for a

cohesive style

• Braiding in the salon vs. for social media

Bring tailcomb/combs, duckbill/gator clips, bobby pins/hair pins/bungees, elastic hair bands, and texture iron (optional).



ALL SALES FINAL




FINISHING AND GLAM BLOWOUTS WITH CHRIS DARRING

A client who experiences an elevated blowout is a long-lasting client. Learn to give your client the look they cannot recreate at home and they will love you forever. Execution is everything!

Creating a signature look is all about understanding the client and who they are, addressing every hair type and every style concern.

Learn the five secrets to creating the perfect blowout. In this program, you will gain a better understanding of blow-drying technique and how to achieve superior finishes such as classic waves, lived-in texture, and volume texture.


ALL SALES FINAL

ROCKVILLESUNDAY, NOVEMBER 17, 2019

9:00AM – 12:00PM$99 - HANDS-ON

ALL SALES FINAL


9:00AM – 12:00PM$99 - HANDS-ON


ADVANCED FINISHINGLearn proper tool usage and precise iron-work in this intensive course that teaches you how to use your tools with intention.

Geek out on tools and learn multiple techniques including cool-girl waves, the rock and roll blow-dry, the perfect silk press, and mastering the art of the Marcel iron.

5054 Nicholson Lane, Rockville, MD 20852109 Street Road, Southampton, PA 18966


ALL SALES FINAL


1:00PM – 4:00PM$99 - HANDS-ON

ALL SALES FINAL


1:00PM – 4:00PM$99 - HANDS-ON

5054 Nicholson Lane, Rockville, MD 20852109 Street Road, Southampton, PA 18966

THE BROOKLYN BRIDEThis course takes a modern spin on wedding day updos, teaching styles for the more sophisticated woman who prefers fabulous over fancy, and cool over classic. This is wedding hair, the Brooklyn way.

Approachable, yet elevated techniques are used to combine runway chic and effortless glam to create looks that suit today’s contemporary bride.



Kell is known for creating updos in under 10 minutes and now she is sharing her time-saving techniques! She is the founder and master stylist at KellGrace Salon in Winter Park, Florida. Her desire is to help stylists become better at their craft and to earn more revenue. This class will make you feel like a magician as Kell helps you develop your hand-mind coordination.



SOUTHAMPTONMONDAY, NOVEMBER 4, 2019


5054 Nicholson Lane, Rockville, MD 20852 109 Street Road, Southampton, PA 18966


Kell will show you beautiful time-saving holiday updos that will help during the busy holiday season and beyond!

IN THIS CLASS:

• Learn how to achieve beautiful updos in under 10 minutes

• Master braid trends including braided mohawk and fun romantic updos

• Earn more revenue and build a stronger client base

HOLIDAY HAIRWITH KELL GRACE

ALL SALES FINALALL SALES FINAL


SMOOTHING


5054 Nicholson Lane, Rockville, MD 20852 109 Street Road, Southampton, PA 18966


ROCKVILLESUNDAY, OCTOBER 27, 2019

10:00AM – 2:00PMCOMPLIMENTARY


10:00AM – 2:00PMCOMPLIMENTARY


• Repairs damaged hair by penetrating the hair shaft

• Increases shine for lackluster dry hair by locking moisture in

• Shields and protects hair against UV rays and environmental pollution

• The high Vitamin E content encourages hair growth and helps repair split ends

• Restores life to lifeless hair

• Softens hair.

MAGIC SLEEKCOMPLIMENTARY SMOOTHING CERTIFICATION

Before BeforeAfter After

Complimentary Smoothing Certification!

Attendees must call or register online.

100% formaldehyde-free. Contains no methylene glycol or any other harsh chemicals that produce formaldehyde when heat is applied.


MAGIC SLEEKCOMPLIMENTARY SMOOTHING CERTIFICATION



SOUTHAMPTONSUNDAY, SEPTEMBER 29, 2019

10:00AM – 1:00PMCAREER INVESTMENT IS B.Y.O.B.*

ROCKVILLESUNDAY, OCTOBER 6, 2019

10:00AM – 1:00PMCAREER INVESTMENT IS B.Y.O.B.*


Elevate your craft with Keratin Complex’s most powerful keratin treatment to date—KCMAX Maximum Keratin Smoothing System. Discover how this transformative three-step system combines a proprietary keratin blend with the most advanced smoothing technology to deliver straighter, smoother, and healthier hair.

KERATIN COMPLEX ARTISTS WILL:

• Show you how to earn over $10,000 with just one KCMAX Liter System and supporting retail

• Discuss how to grow your service and retail business with KCMAX Maximum Keratin Smoothing System and KCMAX™ Daily Treatment Spray

• Gain insight on the complete Keratin Complex Smoothing Treatment Portfolio to best serve all of your clients

B.Y.O.B.* — Bring your own bottle of any keratin smoothing treatment (8 to 33.8 oz.) for complimentary admission! We will replace it with a FREE 33.8 oz. KCMAX System and 16 FREE KCMAX Daily Treatment Sprays-a $700 Value!

B.Y.O.B. KCMAX™ SMOOTHING CERTIFICATIONA COMPREHENSIVE SMOOTHING CERTIFICATION CLASS


HAIR / LASH EXTENSIONS

&MICROBLADING


ROCKVILLESUNDAY,

NOVEMBER 24, 20199:00AM – 5:00PM$399 - HANDS-ON

ROCKVILLEMONDAY,

OCTOBER 14, 20199:00AM – 5:00PM$399 - HANDS-ON

SOUTHAMPTONMONDAY,

NOVEMBER 11, 20199:00AM – 5:00PM$399 - HANDS-ON

SOUTHAMPTONSUNDAY,

OCTOBER 13, 20199:00AM – 5:00PM$399 - HANDS-ON

ALL SALES FINALALL SALES FINALALL SALES FINALALL SALES FINAL

5054 Nicholson Lane, Rockville, MD 208525054 Nicholson Lane, Rockville, MD 20852109 Street Road, Southampton, PA 18966109 Street Road, Southampton, PA 18966


WHY WEFT EXTENSIONS?• Low stress on client’s hair• No chemicals or heat• Easy installation & removal• Make more money in less time

GET CERTIFIED IN

HAND TIED WEFT EXTENSIONSCome learn the quickest, best approach, for applying seamless weft extensions, while still focusing on preserving the integrity of your client’s hair! Brought to you by a top professional extension brand!

Each attendee will receive a complete Pro Tool Kit including everything you will need to grow your hand tied weft extensions business. Bring combs, clips, cutting tools, notepad, and pen.

Lunch is provided.


SOUTHAMPTONMONDAY,

DECEMBER 9, 201910:00AM - 5:00PM$499 - HANDS-ON

SOUTHAMPTONSUNDAY,

NOVEMBER 25, 201910:00AM - 5:00PM$499 - HANDS-ON

SOUTHAMPTONSUNDAY,

SEPTEMBER 29, 201910:00AM - 5:00PM$499 - HANDS-ON

ROCKVILLE SUNDAY,

OCTOBER 20, 2019 10:00AM - 5:00PM$499 - HANDS-ON

ALL SALES FINALALL SALES FINALALL SALES FINALALL SALES FINAL

5054 Nicholson Lane, Rockville, MD 20852109 Street Road, Southampton, PA 18966109 Street Road, Southampton, PA 18966109 Street Road, Southampton, PA 18966


Everything you need to know about eyelash extensions! Learn about the theory and growth cycle associated with natural eyelashes as well as proper placement and technique for eyelash extensions. Learn several different styles for placing eyelashes, and the do’s and don'ts associated with the placement.

Each attendee will receive a complete Babe Lash Extension Kit including everything you will need to grow your lash business.

Lunch is provided.

LASH CERTIFICATIONBECOME CERTIFIED IN LASH EXTENSIONS AND GROW YOUR BUSINESS!


Each attendee will receive Volume Lash Starter Kit: Large Case, Intense Volume C Curl 10mm x .05mm Lash Tray, Basic Volume C Curl 11mm x .06mm Lash Tray, Classic Volume C Curl 12mm x .07mm Lash Tray, Straight Tweezers, Volume Tweezers, Stainless Steel Scissors, Jade Stone, Mascara Wands, Pack of 100 Lint Free Microswab Brushes, Cosmetic Tape, Practice Strip-5 Pairs, 10 Pack Hydrogel Under Eye Pad, 80ml Protein Remover & Primer, Gel Remover, and 10ml Lash Adhesive-Volume.

Prerequisite of prior Classic Lash Certification and at least 6 months experience of applying full sets.

Lunch provided.


ALL SALES FINAL


$499 - 9:00AM – 5:00PM - HANDS-ON


• Volume lash extensions are one of the most sought-after services inthe industry

• Learn how to offer more customizable looks for your clients usingadvanced techniques

• Volume lashes can give every client the beautiful, full look they wish to achieve

• How to maintain healthy lashes and proper care

VOLUME LASH CERTIFICATIONARE YOU READY FOR THE NEXT LEVEL IN LASHES?



ALL SALES FINALALL SALES FINAL ALL SALES FINAL

ROCKVILLEMONDAY,

OCTOBER 21, 201910:00AM - 5:00PM

$1,400 - HANDS-ON

SOUTHAMPTONSUNDAY,

NOVEMBER 10, 201910:00AM - 5:00PM

$1,400 - HANDS-ON

SOUTHAMPTONMONDAY,

OCTOBER 7, 201910:00AM - 5:00PM

$1,400 - HANDS-ON


MICROBLADINGCERTIFICATIONEVERYTHING YOU NEED TO KNOW ABOUT MICROBLADING!

NOTES: Pre-course training is required prior to attending this class. If any student does not meet satisfactory requirements, a certification at the end of the class will not be granted. It is the attendee's responsibility to contact their state and local board of health agencies regarding rules and regulations for permanent cosmetics in their specific state. Each state and locality may differ. If any student does not meet satisfactory requirements (as deemed by the instructor) a certification may not be granted.

Lunch is provided.

• Understanding skin, including age, texture, and skin tones to achieve

natural-looking brows

• Client consultation, before and after treatment

• Identifying and drawing basic brow shapes

• Continued practice will be required to master independent skills

• Proper use of tools and products during the procedure

• Safety, sanitation, and sterile procedures

• Work on mannequin and live model

• Small class size for individual attention

Each attendee will receive a complete Microblading Kit including everything needed to get started.


MAKEUP



ALL SALES FINAL


9:00AM – 4:00PM$75 - INTERACTIVE DEMO


Beauty Secrets Alyssa started her career as a cosmetologist with a strong art background and a passion for makeup. During this time she became obsessed with tutorials and makeup videos and knew this was her craft. Eight years later and always perfecting her skills, she works as a independent makeup artist. Alyssa says, ”I love my client's

reaction when they look in the mirror, it’s priceless. I never stop learning and I’m excited to share my techniques!"

SOFT GLAM WITH BEAUTY SECRETS ALYSSA RIVERALearn how to take everyday looks and transition into soft glam! You will see some of the most requested makeup trends, whether for a night out or that special day.

ALYSSA WILL SHOW STEP-BY-STEP HOW TO:

• Prep and prime the skin

• Quick and easy eyeshadow application with flawless eyeliner techniques

• Eyelash application

• Filling in and perfecting brows

• Create the illusion of a fuller lip

• Perfecting contour and highlight for the more dramatic looks



SOUTHAMPTON ROCKVILLE

Easily Accessible: Conveniently located between Philadelphia and New York. • Warminster Train Station (1.5 miles)• Philadelphia International Airport (33 miles)

Recommended Hotel:Holiday Inn Express & Suites240 Veterans Way, Warminster, PA 18974

Located less than a mile away from HOPE Education Center. Mention TruBeauty Concepts to receive discounted rate of $99 per night.

Recommended Dining:Steam Pub606 2nd St. Pike, Southampton, PA 18966

Blue Sage (Vegetarian)727 2nd St. Pike, Southampton, PA 18966

Recommended Shopping:Willow Grove Park MallKing Of Prussia Mall

Other Attractions:Take a short trip to visit beautiful historic Philadelphia!

Easily Accessible: Conveniently located near Baltimore and Washington, DC. • Ronald Reagan Washington National Airport (23 miles)• Washington Dulles International Airport (27 miles)• Baltimore/Washington International Thurgood Marshall Airport (37 miles)

Recommended Hotel:Even Hotel Rockville1775 Rockville Pike, Rockville, MD, 20852

Located 1.9 miles from HOPE Education Center. Mention TruBeauty Concepts to receive discounted rate of $75 per night.

Recommended Dining:Pike & Rose11580 Old Georgetown Rd., North Bethesda, MD 20852

Seasons 5211414 Rockville Pike, North Bethesda, MD 20852

Shopping/Attractions:Montgomery Mall or take the Metro into Washington, DC!

TRAINING FACILITIES

ACCOMMODATIONS AND ATTRACTIONS

MAKE IT A DESTINATION EDUCATION!If you need any additional information to plan your trip, please give us a call at (888) 371-5040 x101 or email us at [email protected].


SOUTHAMPTON

EDUCATION

FALL 2019 INDEX

September 29, 2019Keratin Complex: B.Y.O.B. KCMAX™ Smoothing Certification 10:00am - 1:00pmCareer Investment is B.Y.O.B.pg. 25

September 29, 2019Babe Lash: Lash Certification 10:00am - 5:00pm$499 - Hands-Onpg. 28

September 30, 2019Tru Labs 1 With Kristina Rosato 10:00am - 4:00pm$199 - Hands-Onpg. 10

October 6, 2019Finishing and Glam Blowouts With Chris Darring 9:00am - 12:00pm$30 - Demopg. 19

October 6, 2019Finishing and Glam Blowouts With Chris Darring 9:00am - 4:00pm$75 - Hands-Onpg. 19

October 7, 2019Tru Labs 2 Advanced Color Formulation10:00am - 4:00pm$199 - Hands-Onpg. 11

October 7, 2019Microblading Certification 10:00am - 5:00pm$1,400 - Hands-Onpg. 30

October 13, 2019Babe Hair Extensions: Hand Tied Weft Extensions 9:00am - 5:00pm$399 - Hands-Onpg. 27

October 14, 2019Saco Foundation Academy Sessions Class 1: Graduation 9:00am - 12:00pm$25 - Demopg. 14

October 14, 2019Saco Foundation Academy Sessions Class 1: Graduation 9:00am - 5:00pm$175 - Hands-Onpg. 14

October 14, 2019Babe Lash: Volume Lash Certification 9:00am - 5:00pm$499 - Hands-Onpg. 29

October 20, 2019HairGod Zito Vivids With Rickey Zito 10:00am - 3:00pm$150 - Interactive Demopg. 6

October 21, 2019Get Platinum Ready With Rachel Williams 9:00am - 12:00pm$75 - Demopg. 5

October 21, 2019Get Platinum Ready With Rachel Williams 9:00am - 4:00pm$150 - Hands-Onpg. 5

October 27, 2019ColorProof: Men's Elevated Cutting Experience 9:00am - 12:00pm$50 - Demopg. 16

October 27, 2019ColorProof: Men's Elevated Cutting Experience 9:00am - 4:00pm$125 - Hands-Onpg. 16

October 28, 2019Curlisto: Master The Art of Curly Hair 10:00am - 12:00pm$95 - Demopg. 15

October 28, 2019Curlisto: Master The Art of Curly Hair 10:00am - 4:00pm$295 - Hands-Onpg. 15

November 3, 2019Magic Sleek Smoothing Certification 10:00am - 2:00pmComplimentarypg. 24

November 4, 2019Holiday Hair With Kell Grace 9:00am - 12:00pm$50 - Demopg. 22

November 4, 2019Holiday Hair With Kell Grace 9:00am - 4:00pm$150 - Hands-Onpg. 22

November 10, 2019amika: Advanced Finishing 9:00am - 12:00pm$99 - Hands-Onpg. 20

November 10, 2019amika: The Brooklyn Bride 1:00pm - 4:00pm$99 - Hands-Onpg. 21

November 10, 2019Microblading Certification 10:00am - 5:00pm$1,400 - Hands-Onpg. 30

November 11, 2019Babe Hair Extensions: Hand Tied Weft Extensions 9:00am - 5:00pm$399 - Hands-Onpg. 27

November 17, 2019The Prism Diaries With Lish Mac 9:00am - 12:00pm$60 - Demopg. 9

November 17, 2019The Prism Diaries With Lish Mac 9:00am - 5:00pm$150 - Hands-Onpg. 9

November 18, 2019Saco Foundation Academy Sessions Class 2: Layering 9:00am - 12:00pm$25 - Demopg. 14

November 18, 2019Saco Foundation Academy Sessions Class 2: Layering 9:00am - 5:00pm$175 - Hands-Onpg. 14

November 24, 2019Soft Glam With Beauty Secrets Alyssa Rivera 9:00am - 4:00pm$75 - Interactive Demopg. 32

November 25, 2019ColorProof: Progressive Braiding 9:00am - 12:00pm$30 - Demopg. 18

November 25, 2019ColorProof: Progressive Braiding 9:00am - 4:00pm$75 - Hands-Onpg. 18

November 25, 2019Babe Lash: Lash Certification 10:00am - 5:00pm$499 - Hands-Onpg. 28

December 2, 2019Saphira: Beautiful Movement With Lolly Mastracco Rawls9:00am - 12:00pm$35 - Demopg. 8

December 2, 2019Saphira: Beautiful Movement With Lolly Mastracco Rawls9:00am - 4:00pm$125 - Hands-Onpg. 8

December 8, 2019Saco Foundation Academy Sessions Class 3: Lines 9:00am - 12:00pm$25 - Demopg. 14

December 8, 2019Saco Foundation Academy Sessions Class 3: Lines 9:00am - 5:00pm$175 - Hands-Onpg. 14

December 9, 2019Babe Lash: Lash Certification 10:00am - 5:00pm$499 - Hands-Onpg. 28


September 22, 2019DevaCurl: Deva Inspired Level One Cutting 9:00am - 4:00pm$295 - Hands-Onpg. 13

September 23, 2019ColorProof: Men's Elevated Cutting Experience 9:00am - 12:00pm$50 - Demopg. 16

September 23, 2019ColorProof: Men's Elevated Cutting Experience 9:00am - 4:00pm$125 - Hands-Onpg. 16

September 30, 2019DevaCurl: Deva Inspired Level One-Pintura 9:00am - 4:00pm$295 - Hands-Onpg. 7

October 6, 2019Keratin Complex: B.Y.O.B. KCMAX™ Smoothing Certification 10:00am - 1:00pmCareer Investment is B.Y.O.B.pg. 25

October 13, 2019DevaCurl: Deva Inspired Level One Cutting 9:00am - 4:00pm$295 - Hands-Onpg. 13

October 14, 2019Babe Hair Extensions: Hand Tied Weft Extensions 9:00am - 5:00pm$399 - Hands-Onpg. 27

October 20, 2019Babe Lash: Lash Certification 10:00am - 5:00pm$499 - Hands-Onpg. 28

October 21, 2019Microblading Certification 10:00am - 5:00pm$1,400 - Hands-Onpg. 30

October 27, 2019Magic Sleek Smoothing Certification 10:00am - 2:00pmComplimentarypg. 24

October 28, 2019ColorProof: Progressive Braiding 9:00am - 12:00pm$30 - Demopg. 18

October 28, 2019ColorProof: Progressive Braiding 9:00am - 4:00pm$75 - Hands-Onpg. 18

November 3, 2019Holiday Hair With Kell Grace 9:00am - 12:00pm$50 - Demopg. 22

November 3, 2019Holiday Hair With Kell Grace 9:00am - 4:00pm$150 - Hands-Onpg. 22

November 10, 2019DevaCurl: Deva Inspired Level One Cutting 9:00am - 4:00pm$295 - Hands-Onpg. 13

November 17, 2019amika: Advanced Finishing 9:00am - 12:00pm$99 - Hands-Onpg. 20

November 17, 2019amika: The Brooklyn Bride 1:00pm - 4:00pm$99 - Hands-Onpg. 21

November 18, 2019Tru Labs 1 With Kristina Rosato 10:00am - 4:00pm$199 - Hands-Onpg. 10

November 24, 2019Babe Hair Extensions: Hand Tied Weft Extensions 9:00am - 5:00pm$399 - Hands-Onpg. 27

November 25, 2019DevaCurl: Deva Inspired Level One-Pintura 9:00am - 4:00pm$295 - Hands-Onpg. 7

December 1, 2019Saphira: Beautiful Movement With Lolly Mastracco Rawls9:00am - 12:00pm$35 - Demopg. 8

December 1, 2019Saphira: Beautiful Movement With Lolly Mastracco Rawls9:00am - 4:00pm$125 - Hands-Onpg. 8

December 2, 2019DevaCurl: Deva Inspired Level One Cutting 9:00am - 4:00pm$295 - Hands-Onpg. 13

December 8, 2019Tru Labs 2 Advanced Color Formulation10:00am - 4:00pm$199 - Hands-Onpg. 11

December 1, 2019Curlisto: Master The Art of Curly Hair 10:00am - 12:00pm$95 - Demopg. 15

December 1, 2019Curlisto: Master The Art of Curly Hair 10:00am - 4:00pm$295 - Hands-Onpg. 15

NEW YORKROCKVILLE

STAY INFORMED ON EDUCATION

Be sure to check our online schedule for the

most up-to-date classes!

VISITwww.trubeautyconcepts.com

ROCKVILLE5054 Nicholson LaneRockville, MD 20852(301) 217-5977

TO REGISTER FOR CLASSESLIVE AND ON-DEMAND

STORE LOCATIONS

CORPORATE HEADQUARTERS

Register for online education! Live & on-demandclasses at trubeautyconceptstv.com

Online ordering 24/7 at www.trubeautyconcepts.com

Email [email protected]

Call (888) 371-5040 x101

Stop by either of our store locations

SOUTHAMPTON109 Street RoadSouthampton, PA 18966(888) 789-9995

985 Mearns RoadWarminster, PA 18974(888) 371-5040

If you can't make it to one of our events you can watch it on live stream or on-demand at trubeautyconceptstv.com

STAY INFORMED ON EDUCATION

Be sure to check our online schedule for the

most up-to-date classes!

VISITwww.trubeautyconcepts.com

fall 2019 - trubeauty concepts · 6 visi or call (888) 371-5040 x101 109 street road, southampton,...

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