fambit pitch mtf nov2011 v5
TRANSCRIPT
Useful and fun services for Families
Money Talks Forum, November 2011
Pertti Kasanen, CEO www.fambit.com
FAMBIT
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Making family life easier Safety and peace-of-mind Calendar and tasks sharing Location sharing
Fambit Now – Freemium
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Fambit Growth
External ��� cost level
Fambit ��� cash-flow ��� positive
Problem for Families
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Easy sharing of photos���privately
within the (extended) family
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Fambit Photoframe
★ Instant, casual, private, easy and fun
★ 90% reuse of the Fambit proven implementation
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Market Opportunity
2000 2005 2010
Facebook, ���Twitter
Instagram, ���Path, Picplz
Flickr, Picasa
3rd wave ongoing in photo-sharing 2011 2012
Digital Photo Frame sales (units)
18 million 42 million ���
(IDC)
iPad and Android tablet sales (units)
64 million���(Gartner)
104 million���(66% iPad)
% of tablets used as photo frames
1 % 5 %
% of tablet photo frames using a premium service
5 % 20 %
Premium photo sharing market (units)
32 000 1 million
Revenue (per unit, year) 20 € €3 – €10
Fambit addressable market
640 000 € €2 – €10 million
Fambit will lead the biggest market segment of photo-frame usage – the private family sharing
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Competition example:
Ceiva’s DPF + service costs $80 – $120 each year
Competitive Advantages
http://photo-sharing-services-review.toptenreviews.com/ http://en.wikipedia.org/wiki/List_of_photo_sharing_websites
1. Cheap tablets will replace dedicated Digital Photo Frames (DPF) - Price - DPF photos updated 1/year
2. Differentiators: Easy & private. Many phones, multiple Photoframes.
3. Too complicated: Picasa, Flickr, Photobucket, …
4. Instagram, Color etc. focus in friends
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Fambit Go To Market
Mobile operator integration
Partnerships���in Finland
Media sponsored, co-branding & revenue share
Photoframe
Operator tablet + 3G bundles
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Assets for Growth Learning from 6000 dependant family users. Available in English, German, French, Portuguese and Finnish.
Implemented earning models: bank payments, credit card subscriptions, scratch cards, SMS payments, mobile ads, App Store payments, Facebook credits…
Scalable and robust, in Amazon AWS. Mobile operators through aggregators. Facebook integration & viral features. Co-branding.
Local distribution and marketing partnerships. First NSN’s Creatory broker pilot ongoing in Switzerland.
www.fambit.com www.perhetutka.com
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Markku Ranta -14 years in Nokia��� director, technology validation���- lic. tech, MBA���
Pertti Kasanen - 4 years in Nokia/NSN��� director, end user services - 11 years as entrepreneur��� (Akumiitti Oy...) ���. M.Sc. (tech)
Joel Kasslin - User interface - Web programming
Company
• Founded in May 2009
• Fambit.com in June 2010
• Perhetutka.com in August 2011
• iOS and Android September 2011
• Financing: two founders and public support
Office: Hiilikatu 3, Helsinki email: [email protected]
The Core Team
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★ Fambit seeks 300k€ of funding ★ for international growth and go-to-market
★ to match the private share of the NIY project application
★ Desired investor ★ Supports Fambit in growth and establishing channels
★ Exit strategy ★ Fambit is a ”buyable startup”, in terms of Steve Blank
★ Likely exit: existing players in photo-sharing / family services
Investor Proposition
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Thank you!
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