fame per second on zotezo
TRANSCRIPT
![Page 1: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/1.jpg)
will tell, a healthy story
All rights reserved © FPS Communication Pvt. Ltd. 2014, www.famepersecond.com
![Page 2: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/2.jpg)
Who are we talking to?
![Page 3: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/3.jpg)
![Page 4: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/4.jpg)
How ‘they’ think?Youth insights from analysis of MTV, Channel V, Brand Equity, JWT Trend report & DDB
![Page 5: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/5.jpg)
Coming to men,
![Page 6: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/6.jpg)
Youth is a mindset
![Page 7: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/7.jpg)
SEC is passé
![Page 8: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/8.jpg)
The branded the beautiful
![Page 9: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/9.jpg)
Being healthy is in
![Page 10: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/10.jpg)
Retrosexual is in vogue
![Page 11: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/11.jpg)
Age is just a number
![Page 12: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/12.jpg)
Co-parenting is cool
![Page 13: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/13.jpg)
![Page 14: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/14.jpg)
![Page 15: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/15.jpg)
Men are more aware than ever of trends in clothing and
accessories
![Page 16: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/16.jpg)
Coming to women,
![Page 17: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/17.jpg)
Women are strikinga balance between
office & home
![Page 18: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/18.jpg)
They try to eat right & stay fit
![Page 19: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/19.jpg)
Smoking / Drinkingis occasional
![Page 20: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/20.jpg)
They like to be healed without
medicine mostly
![Page 21: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/21.jpg)
They choose equal partner in marriage
![Page 22: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/22.jpg)
They like to stay youthful
![Page 23: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/23.jpg)
They love multitasking
![Page 24: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/24.jpg)
Inferences
![Page 25: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/25.jpg)
The idea of ‘Body’ is subjective & changes according to their
aspiration
![Page 26: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/26.jpg)
Looking good is so yesterday Feeling good is trending
![Page 27: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/27.jpg)
But Lifestyle diseases are affecting both
Low back pain Arthritis
DiabetesObesity
DepressionOsteoporosis
![Page 28: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/28.jpg)
This body needs to keep up with their aspiration, which is
why it needs to be kept well oiled & flight ready
![Page 29: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/29.jpg)
A wellness portal has to understand this
It should be a one stop destination that they can trust to keep them healthy without the hassle and compliment their aspirations and lifestyle.
![Page 30: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/30.jpg)
Keeping this in mind, we offer
![Page 31: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/31.jpg)
Brand Positioning:
Health and Care, Home Delivered
![Page 32: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/32.jpg)
![Page 33: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/33.jpg)
Campaign thought:
Wish you well
![Page 34: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/34.jpg)
![Page 35: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/35.jpg)
Campaign thought:
Healthy. Never out of style
![Page 36: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/36.jpg)
![Page 37: Fame Per Second on Zotezo](https://reader034.vdocument.in/reader034/viewer/2022042716/55beb0e2bb61eb8a6c8b4689/html5/thumbnails/37.jpg)