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We Build it Together

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Page 1: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

We Build it Together

Page 2: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

• Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experience

• Most schools use software for administrative tasks only (LMS, SMS)

• Course software is either too inflexible or too difficult for most teachers to use

• The result: teachers and students still use 19th Century technology in the classroom

The Problem

Page 3: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

• Supports any subject, any age range

• Allows crowdsourcing and customization

• Allows users to view, read, create, collaborate and assess

in a single app

• Provides rich data for students and teachers

• Simplifies teachers' and students' lives

The Solution

Page 4: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Learning Management Systems (Haiku, Schoology) focus on scheduling and

grades rather than inside the classroom

School Management Systems (Renweb, Rediker) focus on back-office

administration

Content Systems (Khan Academy, Nearpod) are either limited in features

or closed off, with no ability for teachers to shape the curriculum

Few providers exist who gives the average teacher the ability to create

complete courses tailored to their students

The Market

Page 5: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Offer a flexible, easy-to-use platform for teachers and

students to create and interact with educational

contentProvide automatic marking and rich reporting to make student evaluations faster

and easierOffer content services to help teachers get their own course

material onto the platform

The Opportunity

Page 6: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

FREE end-user app for students, parents and teachers

PAID reporting app for teachers and administrators

PAID content creation services to ease teacher adoption

Business Model

Page 7: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

• Available for free on iPad and Web browser

• Create, borrow, modify and share educational content

• Crowdsourced

• Supports any language, any alphabet

• Very easy to use

Thumbprint

Page 8: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Available on the Web

Track student progress and

identify problems in real-time

Assess curriculum effectivenessSimple pricing model ($1 per student per

month)

Reports

Page 9: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Optional service for schools

Thumbprint will take teachers' existing content and load it onto Thumbprint app

Provides a faster, smoother transition for teachers into the Thumbprint system

$4000 per teacher; covers all courses taught

Content Creation

Page 10: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Timeline

2012 • September: App Design Begins

2013

• January: Thumbprint is incorporated

• April: Alpha version complete• September: 1.0 for iPad

released• December: Reports released

2014

• March: Web App released• May: First pilot cohort

completed• September: App version 2.0

released

Page 11: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Thumbprint is very easy to use, very flexible

Content Creation services are a big hit

Schools with existing LMS still prefer Thumbprint for in-classroom use

A better system for distributing content to students is needed

A better system for short-answer and essay assignments is needed

Pilot Feedback

Page 12: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Add Chat for improved communication and easier distribution of new course materials

Add Worksheets for better short-answer and essay workflow

Update Reports for improved usability

Improve Search

Overhaul UI to help new users get up to speed more quickly

Product Roadmap

Page 13: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Current Status

Over 1300 active users

12 School pilots completed

6 Reporting customers

App version 2.0 in development

Page 14: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Annual Revenue of $300,000

Targets (Sept 2015)

App version 3.0 released

50 Pilots conducted

30 Reporting customers

5 Corporate customers

Page 15: Familiarity with technology is a key literacy skill in the 21st Century, and should be part of the daily classroom experienceFamiliarity with technology

Crowdsourcing is the best solution for building and maintaining a rich, up-to-date library of course materials

Thumbprint is easy enough to use that any teacher can be a creator, and not just a consumer, of digital content

Thumbprint's early successes have demonstrated that teachers agree with our approach and are motivated to use

it in the classroom

Conclusion