families and media literacy research forum
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Families and Media Literacy Research Forum. Cockle Bay, Sydney Tuesday 23 September 2008. Margaret Cupitt Researcher, Strategic Research Section. Media use by young people. Media use by young people. Benefits of media use Research design Access issues - PowerPoint PPT PresentationTRANSCRIPT
Families and Media Families and Media LiteracyLiteracy Research Research
ForumForumCockle Bay, Sydney
Tuesday 23 September 2008
Margaret CupittResearcher, Strategic Research Section
Media useMedia use bybyyoung peopleyoung people
Media useMedia use bybyyoung peopleyoung people
• Benefits of media useBenefits of media use
• Research designResearch design
• Access issuesAccess issues
• Use of electronic media by young people aged 8-17 yearsUse of electronic media by young people aged 8-17 years
- TV, internet, mobile phones- TV, internet, mobile phones
• Age and gender differencesAge and gender differences
• Questions andQuestions and discussiondiscussion
He has a learning/reading problem. Since he has been on the net, his reading is now up a year.
Parent – benefit of the internet
He helps us stay up-to-date by talking about what he is looking at.
Parent – benefit of the internet
I feel happier to let her have more independence as she can contact me.
Parent – benefit of mobile phone
Benefits of electronic media and communications technologies
Internet - 96% of parents with internet at home
Television - 82% of parents
Mobile phones - 80% of parents whose child used a
mobile phone
Research designWhen
• March - June 2007
Sample
• national representative sample of 751 family households with young people aged 8-17 years
Method
• telephone survey with parents (n=751 households)
• 3-day time-use diary completed by 8-17 year olds (n=1,003) from 751 family homes
• day-4 diary questions completed by 8-17 year olds (n=1,055) on the day after completing the 3-day time-use diary
Access to electronic media in family households, 2007(% of households n=751)
About 90%of homes
48% to 83%of homes
Less than 33%of homes
Television 99% Any games device 83% Digital free TV 32%
Computer/laptop 98% Game console 77% Subscription TV 32%
DVD player 97% Portable MP3/4 player 76% Portable DVD player 27%
Mobile phone 97% Broadband internet 76% DVD recorder 23%
Internet 91% Mobile phone (advanced) 56% Portable MP4 player 17%
VCR 89% Hand-held games device 48% Hard-drive recorder 13%
Broadband = more online activities, 2007(% participation by 8-17 year olds, n=1,055)
33%
13%
25%
28%
22%
12%
50%
24%
35%
48%
39%
20%Post photos/artw ork#
Ow n profile#
Any w eb authorship#
Listen to dow nloadedmusic#
Watch dow nloaded contentat least w eekly#
Ever w atch dow nloadedcontent#
Broadband internet at home
No broadband internet at home
Family households without broadband internet, 2007(n=165 homes)
n=1Single parent
Live in country
n=18Couples with childrenLive in country
n=34Couples with children
Live in cities
n=25Tertiary education
n=38Single parentsSecondary education
n=49 Couples with childrenSecondary education
<$70,000 p.a.n=112 (68% of homes without broadband)
>$70,000 p.a.n=53 (32% of homes without broadband)
Use of discretionary (free) time, 2007(average proportion of aggregate discretionary time)
56%
51%
41%
50%
51%
49%
44%
49%
59%
50%
49%
51%
15-17 years
12-14 years
8-11 years
Girls
Boys
Total (8-17years)
Other leisure activities
Electronic media andcommunications activities
Electronic media activities, 2007(average proportion of discretionary time - age)
1%
10%
22%
15%
6%
10%
9%
27%
14%
9%
5%
4%
9%
3%
4%
6%
Using a mobilephone
Watching DVDs orvideos
Listening to themusic or radio
Using the internet
Playing video orcomputer games
Watching TV (freeor subscription)
8-11 years
12-14 years
15-17 years
Electronic media activities, 2007(average proportion of discretionary time - gender)
6%
6%
10%
13%
6%
27%
3%
6%
7%
10%
13%
27%
Using a mobilephone
Watching DVDsor videos
Listening to themusic or radio
Using the internet
Playing video orcomputer games
Watching TV (freeor subscription)
Boys (8-17 years)
Girls (8-17 years)
Questions?Questions?
Television viewing, 2007(average time spent viewing per day)
23%
23%
24%
27%
22%
18%15-17 years
12-14 years
8-11 years
Girls
Boys
Total (8-17years)
Free-to-air TV
Subscription TV1h:54m
1h:58m
1h:50m
1h:54m
1h:55m
1h:55m
Comparison of internet with TV, 2007(average time spent viewing per day – total sample)
1h:54m
1h:54m
1h:55m
1h:55m
1h:04m
25m
1h:16m
1h:59m15-17 years
12-14 years
8-11 years
Total (8-17years)
Internet (excludeshomework)
TV (free-to-air &subscription)
Internet use, 2007(average time spent online per day – by users)
1 hour 43 minutes
1 hour 46 minutes
1 hour 39 minutes
50 minutes
1 hour 50 minutes
2 hour 44 minutes15-17 years
12-14 years
8-11 years
Girls
Boys
Total (8-17 years)
Internet activities, 2007(average time spent per day)
6
3
19
16
13
9
7
7
15
12
8
22
8
7
0 10 20 30 40 50 60 70 80
Girls (8-17years)
Boys (8-17years)
minutes per day
Email #
Messaging/chatting
Social w ebsites, blogs, etc
Watching/listening to music/clips etc
Homew ork on internet/computer
Online gaming vs other players #
Other things on the internet
Internet use–where and who with, 2007(proportion of time spent online)
24%
36%
40%
At home (communal spaces)At home (private spaces)Elsewhere
3%
10%
15%72%
AloneWith other young peopleWith other young people and parents/other adultsWith parents or other adults
Mobile phone use, 2007(average time spent using mobiles per day – by users)
50 minutes
47 minutes
53 minutes
23 minutes
44 minutes
1 hr & 8 minutes15-17 years
12-14 years
8-11 years
Girls
Boys
Total (8-17 years)
Mobile phone ownership, 2007(proportion of young people n=1,055)
54%
15%
22%
70%
81%
80%
99%Girls (15-17 years)
Boys (15-17 years)
Girls (12-14 years)
Boys (12-14 years)
Girls (8-11 years)
Boys (8-11 years)
Total (8-17 years)
Mobile phone activities, 2007(proportion of young people n=1,055)
63%
45%
43%
30%
16%
11%
2%
44%
26%
26%
15%
16%
9%
4%Watch TV shows/clips, videos etc
Listen to radio or MP3s
Play games
Take photographs #
Make or receive phone calls #
Send or receive text or picturemessages #
Total used a mobile phone #
Boys (8-17 years)
Girls (8-17 years)
Time-use diary methodology
• captured a range of electronic media and other leisure activities
• identified where young people were, and who they are with, while doing activities
• gave detailed time-use data in 15 minute time slots
• covered every day of the week (during school term)
• gave a measure of multiple activities
• an indication of multi-tasking
Questions and discussion
• questions?
• implications and observations?
• value of the research?
• insights from other research?
• knowledge gaps?