ConsumerView

Experian Public Page 1 2019 Annual Release

Family Lifestage v3

Data Profile

Family Lifestage v3 is a household level demographic

segmentation that shows the combined stage of life and

family status, including children.

Family Lifestage v3 is derived by analysing the combination of adults and children living in a

household and the age of the individuals, as follows:

Family Lifestage Class (HH) Age

(HH) Household Composition

(HH) Households with Children

Unclassified Any U Any

Young singles/homesharers 0,1 4,5,6,7,8,11 0

Young family no children 0,1 0,1,2,3,9,10 0

Young family with children 0,1 0,1,2,3,9,10 1

Young household with children 0,1 4,5,6,7,8,11 1

Mature singles/homesharers 2 4,5,6,7,8,11 0

Mature family no children 2 0,1,2,3,9,10 0

Mature family with children 2 0,1,2,3,9,10 1

Mature household with children 2 4,5,6,7,8,11 1

Older single 3,4 4,5,6,7,8,11 0

Older family no children 3,4 0,1,2,3,9,10 0

Older family/household with children

3,4,5 Any except U 1

Elderly single 5 4,5,6,7,8,11 0

Elderly family no children 5 0,1,2,3,9,10 0

Note

Family Lifestage v3 is built using Children Models v3.

Level Usage Compilation Product Update

Person Prospecting Modelled ConsumerView Monthly

Household Customer Insight Actual and Modelled Household Directory Annually

Postcode Restricted Derived from Actual Postcode Directory

iCoder Annually

ConsumerView Family Lifestage v3

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Document Version 1 | February 2019

Variables Band Description Household %

0 Young singles/homesharers 7.13

1 Young family no children <18 2.12

2 Young family with children <18 4.00

3 Young household with children <18 2.64

4 Mature singles/homesharers 4.76

5 Mature family no children <18 0.59

6 Mature family with children <18 8.47

7 Mature household with children <18 3.46

8 Older single 15.06

9 Older family no children <18 15.92

10 Older family/household with children<18 8.48

11 Elderly single 13.52

12 Elderly family no children <18 13.06

U Unclassified 0.79

Postcode Dominant Values

Dominant values have been calculated for all UK postcodes. The most frequently occurring

class in each postcode has been allocated as the dominant value for the Family Lifestage v3

variable.

Performance/Accuracy

This variable is derived from a set of rules so any inaccuracies would be due to individuals

not appearing on ConsumerView or errors in age or presence of children estimation.