family-owned since 1921static-whitecastle-com.s3.amazonaws.com/whc_intlfranchiseprospectus... ·...
TRANSCRIPT
It all started in 1921. A five-cent hamburger. A Castle-shaped
restaurant. And nothing like it before or since. We are the
world’s first fast-food hamburger chain, and we know a thing
or two about making people happy. After 95 years and billions
of Sliders sold, White Castle is still just as committed to
delivering the highest quality food at a reasonable price.
Family-owned since 1921
HIS
TO
RY
What’s in a name?We called ourselves White Castle for a very specific reason (not
just because it sounds great). The word “white” is used to invoke
a feeling of cleanliness, and the word “castle” to convey strength,
stability, and permanence.
Founder Born
Drive-Thrus
5 Holes Added
Hall of Fame
1 Billion Sold
Online Ordering
Hollywood Cameo
Mobile Food Truck
1st Hamburger Chain
Frozen Sliders
1880
1980
1921
1987
1947
2001
1961
2012
1977
2013
Sliders now available in the freezer section across the country.
Inaugural Cravers Hall of Fame celebrates our legendary fans.
Save time, order online. White
Castle introduces online ordering.
Crave Mobile introduced and takes
our iconic Sliders on the road.
Cravers can now get their sliders faster
with the convenience of the drive-thru.
Original craver, E.W. “Billy” Ingram born
December 27th 1880.
Multiple locations make White Castle the first fast food chain in the world.
Cincinnatti Castle operator Earl Howell,
adds holes to help speed up cook times
First fast food hamburger chain
to sell over a billion burgers.
White Castle becomes a cultural brand,
appearing in the movie Saturday Night Fever.
Visual Timeline
HIS
TO
RY
A 2x2” 100% beef patty, steam-grilled on a bed of onions
with a slice of pickle and served on our signature bun. Since
it’s inception, we’ve greatly expanded the types of Sliders
we offered, including Cheese Sliders, Chicken Sliders, Veggie
Sliders, Fish Sliders, Vegan Sliders, and Breakfast Sliders.
(just to name a few). And Anything Anytime™ means that all of
our delicious sliders are available around the clock.
SLIDER VARIETIES
Original Slider®
Cheese SliderJalapeño CheeseburgerDouble CheeseburgerChicken Breast SliderChicken Rings SliderSavory Grilled Chicken Slider Veggie Slider Vegan Slider Fish Slider Sausage, Egg and Cheese
ANYTHING ANYTIME™
The Slider: The burger that started it all M
EN
U
95 YEAR RELATIONSHIP For the better part of a century, White Castle has been happy to call Coca-Cola® a partner and are proud to serve Coca-Cola products in all of our restaurants.
©2016 The Coca-Cola Company.
SIDES Chicken RingsCrinkle Cut Fries Fish Nibblers®
Hash Brown Nibblers®
Mozzarella SticksOnion Chips
DESSERTS ON A STICKGooey Butter CakeFudge dipped CheesecakeFudge dipped Brownie
OTHERCrave Case (30 Sliders)
Crave Crate (100 Sliders)
Sides and Beverages
ME
NU
Our sides are so good, they’re almost as famous as our Sliders.
Our guests can enjoy a variety of delicious sides including our
original Chicken Rings or Fish Nibblers®, french fries, onion
rings, and even mozzarella sticks.
®
Our distinct castle-shaped buildings and logo make White
Castle one of the most recognizable brands in the world.
In addition to our physical locations, White Castle branded
products are sold in grocery stores, movie theatres—even
vending machines—around the globe.
Create memorable moments every day.
WH
Y W
HIT
E C
AS
TL
E?
As a producer of food, one of our core values is to not waste this
precious commodity. So whenever possible, our food manufacturing
facilities and bakeries either donate to local farmers, divert inedible
food scraps for composting, or donate to local food banks.
Since 1992, the company has used Duro-Last white roofing for new
construction, which reflects over 86% of the sun’s energy and helps
reduce energy costs.
Currently, all new restaurants receive LED lighting. This technology is
expected to use 33 percent less kWh per store then with our traditional
lighting and, due to the longer usable life, will save money on installation
costs. We’ve also recently unveiled our new 80,000-square-feet, LEED
Gold-certified frozen food plant in Vandalia, Ohio.
Environmental SustainabilityWhite Castle is focused on being environmentally
responsible—continuously looking for opportunities
to reduce, reuse and recycle wherever we can.
WH
Y W
HIT
E C
AS
TL
E?
Waste Reduction
Energy Reduction
White Castle burger named most influential of all time.**Time News Feed, Time Inc., January 14, 2014
Most Influential Burger
In 1921, White Castle introduced the world
to The Original Slider® and forever changed
the way people look at hamburgers. In 2014
our burger was recognized in Time magazine
as the most influential burger of all time.
Today, White Castle is as much a popular
culture icon as it is an original and innovative
restaurant. Our brand has been recognized in
movies, television, music lyrics, music videos,
and books, including Hollywood movies like
“Saturday Night Fever” and “Harold and
Kumar Go to White Castle.”
The Slider Craze
OU
R B
RA
ND
There’s no better place to get in touch with our fans than on
social media. To date, White Castle has over 1 million fans on
Facebook and over 65 thousand followers on Twitter. Combine
that with our 600 thousand weekly impressions on Instagram
and it’s clear that PEOPLE LOVE WHITE CASTLE!
Customer Engagement
Craver Nation®O
UR
BR
AN
D
We call our fans “Cravers,” because they can’t get enough White
Castle. For over 16 years, we have recognized and celebrated
our Cravers’ memorable moments, extraordinary life events, and
stories involving their love of White Castle by inducting them
into our “CRAVERS HALL OF FAME.”
CONTRACT TYPEDevelopment & Operations Agreement
ADVERTISING FEESAdvertising materials available
for additional purchase.
FRANCHISE FEES/ROYALTIESPercentage of Gross Sales plus
franchise fee.
FRANCHISE INVESTMENTProperty, build-out costs, architectural
and engineering fees, proprietary
equipment required.
UTILITY REQUIREMENTS
• Exhaust Hood(s)
• HVAC
• Electric Needs: 120/208V Service
• Plumbing, Water and Sanitary
• drainage hook ups.
Additional requirements may be necessary
Basic Qualifications
DE
VE
LO
PM
EN
T C
RIT
ER
IA
Once selected as a Development
Partner, White Castle has an in
depth training program that will
immerse you and your team into
the White Castle brand and train
you how to deliver The Crave to
your market. We will also enable
you to utilize our network of
service providers and logistics
organizations to ensure product
quality and inventory levels. Once
open and operating, we will visit
each location to ensure that White
Castle’s standards are met thereby
ensuring the delivery of memorable
moments to our customers.
Development Partner Support
CA
SE
ST
UD
Y
Robb Richardson from Herbst-Richardson
Las Vegas Customer
Las Vegas Customer
Customers turned out in masses for the grand opening, proving
the power of White Castle brand. Consumers were willing to
wait in lines for over 4 hours to satisfy their craving and to bring
back memorable moments from an earlier time in their life.
White Castle entered a partnership to launch a White
Castle in Las Vegas with Herbst-Richardson. The firm
owns and operates a number of restaurants on the West
Coast as well as Convenience stores in Nevada.
Case Study:White Castle Goes to Vegas
“I can’t say enough about the team at White Castle, the partnership has been great. We chose to work with White Castle because of the longevity of the brand. (95 years) We were really looking for something different, not just another burger joint.”
“Being from Chicago and growing up on going there, it’s about time to have it here on the strip so people can realize that White Castle is the best slider in town.”
“For the last four years I’ve had them shipped from Minnesota so it’s great to have them here in Vegas now.”
What qualifications does White Castle seek in its potential partner?
• A proven track record of developing multi-unit restaurant systems
• Very well capitalized
• A minimum of 10 years experience in casual or
fast casual dining as an owner/operator
• Have local knowledge and expertise in the areas
of consumer preferences, real estate, government
regulations, labor, and distribution.
What is the next step?Please submit a Request for Consideration via email and our Real Estate
and Business Development Team will contact you about the opportunity.
QU
AL
IFIC
AT
ION
SGeneral Qualifications
555 West Goodale St.Columbus, OH [email protected]