BEYONCÉCOMM 2F00

Fandom & Audience Engagement

Who is Beyoncé?

Beyoncé Giselle Knowles-Carter

Born on September 4, 1981 in Houston Texas

Married to Shawn Carter also known as Jay-Z

Mother to Blue Ivy Carter

ACCOMPLISHMENTSBeyoncé is an extremely accomplished women, here are a few of her greatest

accomplishments:

Female artist who has spent the most weeks at No. 1 this decade (37 wks).

First African-American female and second overall female to win the “Songwriter of the Year” award from the American Society of Composers, Authors, and Publishers Pop Music Awards (2001).

Female artist with the most Grammy awards won on a single night with six.

“Single Ladies” the most viewed video by female artist ever with over 520 million views

Most “googled” black female artist in 2010.

This blog lists 169 of Beyoncé’s accomplishment: http://beyoncegalaxy.wordpress.com/records/

SOCIAL MEDIA

Facebookh t t p s : / / w w w. f a c e b o o k . c o m / B e y o n c e

Twitterh t t p s : / / t w i t t e r. c o m / B e y o n c e

InstagramH t t p : / / I n s t a g r a m . C o m / B e y o n c e

Tumblrh t t p : / / i a m . B e y o n c e . c o m / t a g g e d / m y _ w o r k

Website w w w. B e y o n c e . c o m

Youtubeh t t p : / / w w w. y o u t u b e . c o m / u s e r / b e y o n c e

G i r l s l o v e B e y o n c é , a n d s o d o e s t h e i n t e r n e t

Beyoncé is not only the Queen of Pop – She is the Queen of Social Media

“By leveraging social media to her advantage, Beyoncé sold over a million copies of her latest album in less than a week. In 2013, it's an industry-shifting feat rarely seen” (http://www.complexmag.ca/tech/2013/12/beyonce-new-album-social-media)

Just recently, Beyoncé released a digital album on iTunes. The release was announced over Instagram and people were claiming that Beyoncé had broken the internet. The reaction by this album was unbelievable especially because prior to this announcement there was no prior advertisement of this album.

Beyoncé has a loyal fan base who are apart of the members of the “Beyhive”

Many of her loyal fans have created fan pages dedicated to “Queen Bey”

ONLINE COMMUNITIES

Connection With Her Fans

Beyoncé is constantly engaging with her fans. She not only tweets and posts photo on Instagram, she has her own website and blog where she posts pictures, not only of herself, but of things she wants her fans to see. She has created the “Beyhive Blog” specifially dedicated to her loyal follwoers. On this blog she posts creations from her fans.

“So many of you are making videos, painting I want to show the world what you do and how much I appreciate you.”

– Beyonce, on her Beyhive Blog (http://www.beyonce.com/news/introducing-the-beyhive-blog)

#BEYGOOD

Beyoncé is humanitarian and philanthropist. She is making a difference in the world and the lives of others. She documents her efforts and posts them to her website, encouraging all to #beygood.

These video posts aren’t about twerking, they are meaningful, thought provoking, truly inspirational and just another way Beyoncé connects with her fans.