farm concern international · • productivity improved by over 50% while priced improved by over...
TRANSCRIPT
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Farm Concern International
DENNIS MUCHIRI
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FCI Mission & Vision
Our Mission
To build and Implement innovative pro-poor market and
Business Models that catalyse solutions for smallholder
commercialization and Competitiveness in the value networks
for household economic growth and Community empowerment
in Africa and Beyond
Our Vision
Commercialized smallholder Communities with increased
incomes for improved, stabilized and sustainable
livelihoods in Africa and Beyond
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FCI Business Models i. Commercial Village Model
ii. Market Hub Model
iii. Youth in Agricultural Trade and Enterprises (YATE) model
iv. Commercial Village Savings Model
v. African Traditional Foods( ATF) Model
vi. Nutri-Dense Model
vii. Market Access Financing
viii.The Green Village Model
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• The Commercial Village Model is a hybrid
model through which typical social administrative
villages are designed and systematically graduated
into commercialized competitive market-led
agricultural production units branded as
Commercial Villages.
• The model promotes collective proactive action
that is market led responding to customer needs
The Commercial Village Model
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The model aims at ;
Evolving social Villages into Trading Blocks branded as
‘Commercial Villages’.
Mobilizing farmers in the social villages to form Commercial
Producers Groups (CPG)
Integration of smallholder farmers & villages into
mainstream value chains
Increase the Competitiveness of smallholders
Enhance the capacity of African Villages as respectable
market players
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Commercial Villages are Efficient trading blocks
200 Km
Communities are organized based
on neighborliness
• Organized production systems
• Structured governance
• Business partnership with
buyers
• Information exchange platform
established
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Impact on Traditional African Vegetables(TAVs) Market
development
Turning weeds (previously perceived by urban – lower, middle and upper incomes) to money! Delicacy
900% increase in consumption achieved
TAVs images changed forever from poor man vegetable to all incomes level delicacy
Nutritional Marketing through mass media(Radio, TVs, Urban open airs, In store promotions )
1 USD = 24 USD and touched over 5 million through media
8
IMPACTS
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• Total number of farmers participating-113,575 HHs
(500000 beneficiaries)Households(Tanzania, Rwanda,
Malawi and Kenya)
• Total sales for targeted value chains -2011- 2013- USD
160 Million.
• Over 1000 buyers
Domestic Horticulture Markets
DoHoMa
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Bulb Onion Revolution in Kieni
District, Nyeri County- Kenya Average Yield per Acre
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Bulb Onion Revolution
……Kieni Cont….
0
100,000
200,000
300,000
400,000
500,000
600,000
1 2 3 4 5 6 7 8 9 10
Pri
ce (K
sh)
Years ( 2005-2014)
Value of land /acreLand Value Improved
from Ksh. 50000 to
Current Ksh.½ M
0
10
20
30
40
50
60
1 2 3 4 5 6 7 8 9 10
Pric
e (K
sh)
Years (2005-2014)
Price/Kg
Price Improvement
from Ksh. 5 to a high
of Ksh.55 per Kg
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Story of Onion, Daniel Gakuo, and
markets
John Gakuo Makes Ksh.8 M (USD 94,000)
annually courtesy of FCI – we have over
13000 households in Kieni Wholesale Buyers
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Turned Same District in
Kilimanjaro Tz into an economic
Hub
Winning Markets for the Poor!
Improved Rice Seeds
SARO5 -TXD 306
distribution
• Productivity improved
by over 50% while
priced improved by
over 66%
• Price improved by over 66%
from USD 0.61 to USD 1.01
per kilogram through strategic
linkages with distribution
companies and trade buyers.
• and while incomes improved
by 149% from USD 7.3M to
over 18.3 M
Japan (IR-54) is locally called
Kubwa Jinga (Big fool) as it is flat
in taste, has no aroma and is
priced (USD 0.64) 50% SARO5-
TXD 306 (USD 1.61) the one
introduced by FCI World Vision
and partners
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• Influenced market
systems with over
200 wholesale
buyers
• Annual Sale
increases by 290.7%
increase to over
USD 4,067,656
Malawi Thyolo and Zomba Districts Irish
Potatoes Market Access Success
Universal Industries
support also Irish Potatoes
Seed Systems
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Regional Market Influences in
Rwanda • Burundi and Tanzania trader linked to Musanze
(North West Rwanda) for potatoes trade where
prices improved by over 50%
• Reduction of loss due to weight (bagging) by over
40% through introduction of weighing scales
• Stable Government partnership where FCI attract
positive commendation by both local and national
government due to market/trade revolution through
very strong CVs
Trader from Kimironko Market in Kigali Rwanda Linked to CVs
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VALUE CHAIN
DEVELOPMENT The greatest challenge in value chain development is the
independence of the various actors within a value chain. This
causes replication of efforts by various actors hence uncalled for
waste.
FCI through the CVM has greatly influenced the synergy
between the various actors hence increased effectiveness as the
CVM serves as a platform for all the actors in a value chain.
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1. Value Networks analysis
2. Value Chain Engagements
3. Chain development
4. Monitoring and Evaluation 5. Learning and Innovations
•Assessing producers
1
•Mapping different actors
2 •Analyzing the market trends
3
•Reviewing business environment
4
•Identify common and conflicting issues
•Identifying chain leaders and facilitators
•Strengthening and building trust
•Developing joint chain strategy
•Process upgrading
•Product upgrading •Functional or intra chain upgrading
•Chain or inter-chain upgrading
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Vision; Value Chain Wide Intervention and Strategic Investments
Capacity building
Storage Systems
Bulking
Hygiene & Grading
Packaging
Labeling
Informal markets
Formal markets
Regional markets
International markets
Post harvest Practices,
Technologies and
Infrastructures
Supply chain Efficiencies for
market partnership
Inputs
Systems
UPGRADE VALUE
CHAINS
SEED SYSTEMS
Private Sector
Partnerships
Rural Extension
System The Water factor
Good Agricultural
Practiices
Collective Action for Economies of scale
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Input suppliers Extension services
Pooling Resources Participation in
CVs
Seeds, Fertilizers, Agro-
chemicals, Packaging materials Participatory Market
Chain Approach Market based
Support Services
Training &
Information
Commercial Villages interaction with other Value Chains players interaction
Domestic
Markets Regional Markets
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Enhanced Value
Chain Partnership
New Markets and
New landscapes Increased
Rural Investment
Reduced post-
Harvest
losses
Food Sufficiency
and Nutritional Stability
Access to
Technical Service
Programmes inputs & outputs
Reduce
Transaction Cost
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Commercial Villages in Northern TZ installs Rice
grading equipment after support by FCI
FCI Upgrades Value Chains through Technologies
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Value Chain-wide Community
integration
Demonstration of how solar functioning to villagers in Mtinko
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KENYA’S POPULATION
STRUCTURE IN 2003
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KENYA’S POPULATION
STRUCTURE IN 2010
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KENYA’S POPULATION
STRUCTURE IN 2020
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KENYA’S POPULATION
STRUCTURE IN 2050
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Before After “Results we can See”
Agriculture
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13
Cleaning Up Nairobi River
State of the River after clean up State of the River before
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WE BELIEVE IN HOPE….AND ACTION
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Winning Markets for
smallholders!!!
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0722-375 623
www.farmconcern.org
THANK YOU