farmers markets growing farms, families & communities presentation by ann louhela nevada...
TRANSCRIPT
Farmers MarketsGrowing Farms, Families
& Communities
Presentation byAnn Louhela
Nevada Certified Farmers Market Association
Welcome
What is the NCFMA ?What is the NCFMA ?
NCFMANCFMA
Coalition of farmers, market managers, Coalition of farmers, market managers, government organizations, businesses, government organizations, businesses, nonprofit organizations & community nonprofit organizations & community membersmembers
Nonprofit 501(c)6 corporation (business Nonprofit 501(c)6 corporation (business organization)organization)
.
Our MissionOur Mission
1. Strengthen farmers’ markets for the benefit of farmers, consumers and the local community
2. Support direct marketing avenues for local agricultural products
PartnershipsPartnerships
Nevada Dept of AgricultureNevada Dept of AgricultureNevadaGrownNevadaGrownFarmers Market Senior Nutrition ProgramFarmers Market Senior Nutrition ProgramLocal food co-op & Great Basin Basket Local food co-op & Great Basin Basket
ProgramProgramCo-founder of local food system networkCo-founder of local food system networkLiaison for local health departments & Liaison for local health departments &
Nevada Dept of TaxationNevada Dept of Taxation
What are we doing for Nevada farmers?What are we doing for Nevada farmers?
Cooperatively initiated Cooperatively initiated Buy Fresh Buy LocalBuy Fresh Buy Local campaign campaign Produced Local Food Guide Produced Local Food Guide to educate consumers and to educate consumers and to increase awareness of the benefits of buying local to increase awareness of the benefits of buying local
foodfood
Extending selling season for farmers Extending selling season for farmers
Development of year round indoor Development of year round indoor marketmarket
Working towards a permanent Working towards a permanent farmers market facilityfarmers market facility
What else are we doing?What else are we doing?
Earth Day sponsor to promote Earth Day sponsor to promote NevadaGrown productsNevadaGrown products
Website development with Website development with NevadaGrownNevadaGrown
Produce & sponsor agricultural Produce & sponsor agricultural conferencesconferences
Nevada farmers market cookbook to Nevada farmers market cookbook to be printed in 2007be printed in 2007
Let’s talk about Let’s talk about
farmers markets.farmers markets.
History of Nevada Farmers Markets
1993 - Sparks starts 11993 - Sparks starts 1stst market in market in downtown Sparks with only 1 real downtown Sparks with only 1 real farmerfarmer
1999 - more than 10 markets including 1999 - more than 10 markets including Reno, Fallon, Carson City, Las Vegas Reno, Fallon, Carson City, Las Vegas
2004 – more than 20 markets in the 2004 – more than 20 markets in the state & Senior coupons are accepted in state & Senior coupons are accepted in NVNV
2005 – annual market produce sales 2005 – annual market produce sales estimated at more than $1.6 million by estimated at more than $1.6 million by small farmssmall farms
2006 – Sparks market is 5 blocks long 2006 – Sparks market is 5 blocks long with a weekly attendance of 15,000 & with a weekly attendance of 15,000 & first indoor market is started to extend first indoor market is started to extend selling season for Nevada producersselling season for Nevada producers
Why sell at farmers markets?Why sell at farmers markets?
Demand for fresh, locally grown products Demand for fresh, locally grown products has reached an all time high and is still has reached an all time high and is still increasingincreasing
Direct sales with no middlemanDirect sales with no middleman Inexpensive advertising for your farm and Inexpensive advertising for your farm and
productproduct Experiment with new products Experiment with new products Get new customers (restaurants, Get new customers (restaurants,
wholesalers)wholesalers) Network with other farmers & businessesNetwork with other farmers & businesses Educate consumersEducate consumers Your presence is a contribution to your Your presence is a contribution to your
local communitylocal community
From all the people you feedFrom all the people you feed
Thank you!
Nevada Certified Farmers Market Association
Ann Louhela, President
PO Box 2108
Sparks, NV 89432
(775) 351-2551
www.nevadagrown.com