An exciting new TV and web series about

New Jersey farms, farmers markets,

roadside stands and cooking fresh!

Produced and distributed by

A NEW 13-PART SERIES

FOR WEB AND TV

Farms, roadside stands, farmers markets,

dairies and vineyards - host Megan Gunning

explores them all in Fresh!

Plus she sails the seas to learn about seafood

production and drops in on chefs as they

prepare sizzling and nutritious dishes from

Jersey Fresh produce.

Watch the pilot at greenernewjersey.org

TO SUPPORT OUR FARMERS AND KEEP THE FOCUS LOCAL Through the power of locally produced media, GNJP turns the spotlight on some of the best of

New Jersey, showing the richness and accessibility of the greener side of the state that many have

forgot existed or never knew was there.

•Recommending places to get fresh produce

•Introducing the farmers and the local heroes of farmland preservation

•Providing cooking tips for creating delicious and nutritious meals with Jersey Fresh produce

•Inspiring folks to “GET OUT” to buy fresh produce and support the local farming and business community

FRESH! will help change that by:

WHERE DO YOU BUY YOUR JERSEY FRESH PRODUCE?

FRESH! will dazzle, inspire,

entertain and inform the

audience about New

Jersey's abundantly rich

harvest, promoting a

healthy lifestyle and

encouraging support for

the farming community.

•A lack of knowledge of where to shop

•Not knowing what to buy and how to prepare it

•Unsure of how to store fresh produce

•Busy and overscheduled lifestyles

•No access to places to purchase fresh produce or the money to do so

•The temptation of fast food, sugar and salt

Let's not let our farming legacy and health suffer because of :

CONNECTION: VIDEO PRODUCTION

13

HA

LF-H

OU

R V

IDEO

S •GNJP seeks to develop and produce Fresh!, a series of 13 half-hour videos for online and TV for fall 2015.

•We're striving to engage new and hard-to-reach audiences.

•Our goals are to get folks out to buy local and benefit from a healthy lifestyle.

NJ

FAR

MS

& M

AR

KET

S •The pilot series was broadcast in spring 2014 & continues to air on NJTV. Watch it online at greenernewjersey.org.

•FRESH! introduces viewers to the local farmers who feed us and to chefs who prepare creative, delicious and nutritious meals with just picked produce.

KEE

PIN

G IT

LO

CA

L •Buying local is a hot topic -and for good reason. Local just picked crops have more flavor, and the quality is better.

•But where can you find the best local produce? And when you find it, how do you prepare or store it? We'll help viewers find their way to their lcoal farms and markets!

FRESH! – THE INITIATIVE: CONNECTING PEOPLE TO THE LAND

PRODUCTION PROCESS

Watch the Fresh! pilot online anytime at greenernewjersey.org. GNJP is the only nonprofit in NJ working to promote farms and markets through videos for TV & web.

DEVELOPMENT & PRE-PRODUCTION

Concept development

Research topic and subjects

Secure fundraising

Continuous social media presence

PRODUCTION & POST-PRODUCTION

Write scripts

Develop storyboard

Shoot footage

Music & graphics

Develop website

Produce & deliver half-hour programs and promos for TV

DISTRIBUTION & MARKETING

Continuous presence on social media

Contract with broadcasters

Provide online with upload capability

Market & promote

Local screenings

2014 TO 2015

Pre-production

Secure financing

Develop story line

Research topics

Continuous social media presence

AUGUST TO DECEMBER 2015

Film: Each half-hour program is shot in

one week, edited in two weeks and

broadcast immediately to keep the produce "fresh"!

WHILE FILMING . . .

Continuous social media presence

Ongoing promotion

Local screenings

Fundraising for spring/summer

2016 series

PRODUCTION SCHEDULE Begin filming in August 2015 through December holidays. Each episode is shot, edited and broadcast in a three-week timeframe. Programs will air weekly on FoodyTV and be offered to public television and cable, and available online.

2015 FRESH! SERIES PRODUCTION BUDGET - 13 EPISODES

EXPENDITURES - PRODUCTION Expenses

VIDEO PRODUCTION 290,000$

Executive producer

Producer

Videographer and audio

Script writer and research

Editor

Host

Distribution & packaging for tv

Closed captioning for web, TV and DVD

Music composition; broadcast, web & DVD royalty fees

Photography

Graphics/animation/maps, royalty fees

Liability, Errors & Omissions Insurance

PROMOTION & WEB 10,000$

Marketing/Public Relations/Social Media

Web development and content

DVD duplication and distribution

TOTAL 300,000$

THE GARDEN STATE FARM FACTS*

*New Jersey Department of Agriculture

FARMS

9,071

FARMED ACRES

715,000

PRESERVED FARMLAND

207,081

ANNUAL SALES

$1.14 billion (2012)

CRANBERRIES

3rd in the country: $29.9 million

TOMATOES

7th in the country: $30.8 million

APPLES

8th in the country: $28.5 million

PEACHES

4th in the country: $39.6 million

BLUEBERRIES

5th in the country: $80.8 million

VIDEO CONTENT

SYNOPSIS: ALL ABOUT FRESH!

W HAT Two thirteen-part series.

W HERE Garden State farmers markets, farmstands, farms,

dairies, vineyards, orchards, urban gardens,

community food banks, restaurants and kitchens of all

kinds.

SCHED UL E August to December 2015; May to July 2016.

SCREENI NGS Local screenings and grand finale farm-to-table meal

BROAD CAST Summer/fall 2015 and spring/summer 2016 for 5 yrs

P ROD UCTI ON

TEAM

Joe Ciminera's experienced production crew films for

three to four days at key locations for each episode;

edited and broadcast two weeks after filming.

Executive producer: JoAnne Ruscio.

D I STRI BUTI ON The series will be shown on FoodyTV at 8:30 pm with

over 140,000 viewers per episode and on the web, as

well as on NJTV and other cable stations and public

television. Will be available online after initial airing.

TESTIMONIALS

•. . . The FRESH! pilot not only exposed new

shoppers to our farmers market through its

beautiful depiction of farm to market to table, but

it reconfirmed the love our regular shoppers and

we, as organizers, have for our farms, vendors and

community environment.

Chris Cirkus, Market Manager, West Windsor Community Farmers Market

•I am honored to be a part of this important series

about the bounty of New Jersey and have had

many people tell me that they saw me on the show.

Jim Weaver, Chef/Owner, Tre Piani Restaurant, Princeton

FORMAT Length: 24 minutes Each half-hour episode include five to six segments

OPENING SEGMENT

Opening segment provides overview of upcoming episode:

places we'll be visiting and cooking segment.

SITES

Most episodes include visiting a farmers market and/or farm

market or roadside stand, two or three farms or dairies, and

possibly an agritourism site in New Jersey - usually a 15-to-20-

mile radius. Episodes will be shot throughout the entire state.

Each episode has a promo.

COOKING SEGMENT

We'll close with a cooking segment that includes a chef or

cook preparing a meal with food purchased that day at a

nearby restaurant, food truck, diner, private or public kitchen

or other site. We'll show diners enjoying the meal. Recipes

will be included online. The format for the episodes may differ

slightly.

SERIES ONE – 2015 Full descriptions of episodes available

•The herbal approach

•Rivertowns & the Delaware Valley

•Al Fresco dining

•Below the Appalachian Mountains

•Honeybees, apples & pumpkins

•Cranberry harvest, Double Trouble State Park & Country Music

•Baking pies, freezing & canning

•Sharing the Abundance - food deserts

•Greening our cities with urban gardens

•Wine, cheese, bread, chocolate

•Holiday special: evergreens, bulbs & winter vegetables

•Wine tours & craft beer

•Preparing for spring: flowers and shrubs

Summer/Fall 2015 - 13 Half-Hour Episodes

SERIES TWO – 2016 Full descriptions of episodes available

•Asparagus, leafy vegetables

•Cabbage, broccoli, squash & Cape May

•Strawberries, cherries, collards & peas

•Jersey blueberries & the Vincentown Diner

•Oysters, seafood & the restored and seaworthy A J Meerwald Oyster Schooner

•Chili, barbecue cook-offs & home brews

•Asbury Park, farmers markets, edgy restaurants & city revitalization

•South Jersey Hot Chefs & local produce

•Big box stores, tomatoes & sweet corn

•Peaches, a farm auction & innovation

•Farm vacations

•Sunflowers & salsa

•Farmers markets in the city

Spring/Summer 2016 - 13 Half-Hour Episodes

GUEST CHEFS

THE COOKING SEGMENT Each half-hour episode will include a five-to-seven-minute cooking segment.

Watch the magic happen as a guest chef prepares a specialty

dish or meal from produce purchased at the featured farmers

market. This segment will often include a farm-to-table

dinner.

The segment will be shot at a restaurant, food truck, diner,

private or public kitchen or other site.

The farmers and other individuals in the show will get to

enjoy the dish. Recipes will be provided online.

Format for the episodes on seafood, wines, craft beers,

cheese making and festivals will differ slightly.

Jim Weaver, chef and owner of Tre Piani Restaurant in

Princeton, author of LOCAVORE ADVENTURES, and founder of

the slow food movement in Central Jersey, hosts the cooking

segments with local celebrity chefs.

DISTRIBUTION & DEMOGRAPHICS

DISTRIBUTION HIGHLIGHTS

•FRESH! will be broadcast on FoodyTV at 8:30 pm, reaching 143,000+ households per episode, will be offered to other cable stations and public broadcasting, and will be available to watch online. Each episode is shot in three days, edited, and broadcast in a three-week timeframe to keep the focus "fresh" and in season!

FOODYTV

•Embedded on Greener NJ Productions website plus available for uploading at no charge to all participating organizations and agricultural organizations.

ONLINE AT GNJP WEBSITE, VIMEO & YOUTUBE

•Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV.

•NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast schedule that combines acclaimed national PBS programs with local programming on air and online.

NJTV PUBLIC BROADCASTING

DISTRIBUTION

FoodyTV Fresh! will be broadcast on FoodyTV in

primetime at 8:30 pm weekly, reaching an

audience of 143,000+ per half hour

broadcast. The 13-part series can be shown

year round for five years.

FoodyTV, one of the largest network based TV cooking

broadcasters in the US, connects viewers to the power

and love of food. FoodyTV selects the best production

companies producing the next big shows. Distribution

is more than 111 million U.S. households with more

than 10.1 million unique web users monthly.

NJTV Program available to NJTV, airs year round in

primetime, overnight and early morning

slots reaching 1,000s of viewers per

showing.

NJTV brings high-quality public TV programs to New

Jersey and its tristate neighbors with a broadcast

schedule that combines acclaimed national PBS

programs with local programming on air and online.

Website/Vimeo Estimated 3,000 to 5,000 viewers per week

for five years based on current numbers for

Morris County video - probably higher.

Embedded on Greener NJ website plus available to be

embedded to all agricultural organizations, funders'

websites and others.

Public TV Nationally Reach thousands of viewers nationally. GNJP will offer the program to targeted public TV

stations nationally.

Other Cable Stations Offered at no charge to local cable stations.

Special Screenings Reach thousands of New Jersey residents. Available to schools and other organizations for local

premieres, special screenings and embedding on web

at no charge.

Grand Finale - November 2015 300 to 500 invited guests - funders,

individuals in the video and officials.

Farm-to-table meal plus screening of one of the

programs at a reception at the end of the season.

Watch Fresh! on FoodyTV, GNJP’s Website, Vimeo, & NJTV

•FoodyTV is a network that connects viewers to the power and love of food and is one of the largest

network based TV cooking broadcasters in the US. It was founded by a group of programming

directors in 2011. The network strives to be viewers’ best friend in food and is committed to leading

by teaching, inspiring and empowering through its talent and expertise.

•FoodyTV showcases real chefs and foodies, not paid actors who are trained to cook by a food stylist.

Through a very detailed screening process FoodyTV selects the best production companies who

produce the next big shows with the biggest stars.

•FoodyTV is distributed to more than 111 million U.S. households and averages more than 10.1 million

unique web users monthly. Headquartered in New York, FoodyTV has a growing international

presence with programming in more than 15 countries, including 24-hour networks and their

affiliates.

•FoodyTV will take Fresh! to a new audience geographically and in regards to subject matter,

extending our reach significantly. The primetime slot of 8:30 pm promises an audience of 143,000+.

CONNECTING VIEWERS TO

THE POWER & LOVE OF FOOD

•NJTV brings quality public television programs and resources to communities throughout New Jersey

and its tristate neighbors. NJTV’s broadcast schedule combines acclaimed national PBS series with an

array of local news and cultural offerings on air and online including American Songbook at

NJPAC, On the Record with Michael Aron, Classroom Close-Up NJ and State of the Arts.

•The network’s weeknight news broadcast, NJTV News with Mary Alice Williams, features stories from

across the Garden State. NJTV complements its growing news staff by partnering with state-wide

media and higher education institutions.

•The network actively solicits viewer news tips, story ideas and feedback, along with locally produced

film shorts and long-form documentaries, making New Jersey residents part of the network’s

editorial team.

•A broadcast on NJTV brings Fresh! thousands of educated viewers invested in the Garden State.

NEW JERSEY'S PUBLIC BROADCASTING STATION

THE AUDIENCE

•Education: High school, vocational school and college graduates

•Average household income: $35,000 to $250,000

•Age: 25 to 65 with diverse ethnic backgrounds

•Interests: community oriented, families, seniors especially with grandchildren,

singles, foodies, wannabe cooks, outdoor enthusiasts, individuals who appreciate

open space and farmland, small business owners, day trippers and gardeners,

hospitality industry

•Geographic: local, regional, statewide and national

Targeted Demographics

GENDER: 46% female; 54% male

•5.49% - active, sports, running, walking

•3.94% - computers and electronics

•3.05% - individual sports, cycling

•2.96% - food and drink, cooking, recipes

•2.45% - travel and tourism

INTERESTS

•27.5% - ages 18 - 24

•33.5% - ages 25 - 34

•15.5% - ages 35 - 44

•12.5% - ages 45-54

•5.5% - ages 55 - 64

•5.5% - ages 65+

AGES

VIMEO VIEWERS: 155,000+ as of April 1, 2015

WEBSITE DEMOGRAPHICS (Google Analytics)

SPONSORSHIP OPPORTUNITIES

Talk to us about specific advertising opportunities tailored to your organization.

JoAnne Ruscio Executive Producer of FRESH!

Call (609) 397-2138 or email gnj@greenernewjersey.org

BECOME A SPONSOR: REACH 200,000+ VIEWERS

Attract an upscale, well-educated and diverse

audience of all ages from individuals and families in their 20s to 40s to baby

boomers and grandparents.

Cultivate an engaged, civic-minded audience while

showing your support for the Garden State and enhancing your organization's image.

Support the local economy by building awareness of NJ's farms and farmers markets

through a statewide and national visual reach.

Contribute to the community's quality of life

and general wellness by encouraging healthy eating

and supporting local farmers.

•Listing as a sponsor in funding credits at end of one episode and on website

$2,500 FOR A SINGLE EPISOCE

•Listing as a sponsor in funding credits at end of 13 episodes/one series, on website and in some promotion

$25,000 FOR ONE SERIES

•Listing as a major underwriter in funding credits at end of 26 episodes/two series, on website and in promotion

$50,000 FOR BOTH SERIES

•Listing as a major underwriter in funding credits at end 26 episodes/two series on website and in promotion PLUS one 30-second spot provided by funder for inclusion online

$100,000 FOR BOTH SERIES

INVEST WHERE YOU LIVE, WORK & PLAY

It doesn't get any more local than that!

MARKETING STRATEGY

•Brand statement will highlight Fresh!'s role in telling

the story of the incredible abundance of fresh produce

in the Garden State, the health and spiritual benefits,

the farmers who feed us, the importance of clean air

and water, stewardship of the land and the effect of

buying local.

•Present the stories behind the farmers and

organizations helping to feed those who do not have

access to fresh produce or cannot afford it.

•Create dynamic advertising and promotions for video –

especially around cooking segments.

•Ongoing social media presence during filming and after

production is complete on Facebook, Instagram,

Twitter, Linked-in, Google+, Instagram, Pinterest,

Tumblr, Vimeo, SlideShare and other venues.

•Email updates to targeted audiences.

BUILDING AN EFFECTIVE BRAND

•Distribute media releases to local, statewide and

national media and interested organizations and

businesses. Include information on sites visited and

recipes of dishes prepared in the program.

•Ads in five local media outlets for first broadcast.

•Schedule interviews with targeted media.

•Promos and other short videos for TV and social

media.

•Distribute to FOODYTV, NJTV, public television stations

nationally and local cable stations.

•Post complete video and short videos on GNJP

website, affiliated websites, YouTube and Vimeo.

•Offer video download to schools, organizations,

businesses and government agencies.

•Premiere: videos will be provided for local screenings.

MARKETING & PROMOTION

CONTINUOUS PROMOTION ON SOCIAL MEDIA

THE PRODUCTION TEAM

MEGAN GUNNING Series Host

Megan Gunning is a spokesperson and television

personality who has worked for various networks including

Discovery Communications, Viacom, News Corporation,

Tribune, NBC, Fox, Turner Broadcasting and CBS.

She was the original host of NJ FRESH!, a five-episode

series broadcast on NJN. Megan has participated in the

Worldwide Opportunities on Organic Farms program in the

US and Ireland and is an advocate of sustainable

agriculture and the farm-to-table movement. In 2013 and

2014, Megan hosted GNJP's pilot for FRESH! and OPEN

SPACES & HISTORIC PLACES IN MORRIS COUNTY.

She is a graduate of University of Vermont's Institute of

Artisan Cheese, studied Dairy Foods through Cornell's

Extension Program, is a certified artisan cheesemaker and

completed the NJ Agriculture Society's Leadership

Development Program.

JoAnne Ruscio Executive Producer

As president and executive producer of GNJP,

JoAnne has produced five programs for TV and

web in the two-and-a- half years GNJP has

existed. She is the founder of GNJP.

Previously, she developed, raised funds for and

served as co-executive producer of NJ FRESH!, a

five-part series on NJ agriculture that aired on

NJN. JoAnne was marketing director of NJN for

more than ten years and served as

communications director for NJ state parks and

forests for over a decade.

JoAnne often can be found hiking in the parks

and shopping at farm markets for the ingredients

for impromptu meals at her home in Hunterdon

County.

Joe Ciminera Producer

Joe Ciminera is the executor producer for the

following national series: The Flaming Greek,

Stress Free Cooking, Sophisticated Comfort

Food, and Southern Fried Fitness and the

producer for FRESH!

Joe is a chef and the host of Taste This TV that

began in 2003. The show has filmed over 187

episodes. His time working at establishments

such as Le Cirque, Les Celebrites, Le Petite Bijou

and Carmines helped to build a strong

foundation for his work.

His latest venture is to help fight against one of

America's growing health issues - childhood

obesity. He is the creator of the food social

media website FoodyTV.

GREENER NEW JERSEY PRODUCTIONS We're walking, hiking and sampling fresh produce and cheeses in the Garden State.

We're listening to land and water stewards, farmers, historians and outdoor enthusiasts.

And we're turning their stories and our travels into video for the web and TV.

GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on

farming, open spaces and historic places in New Jersey for television

and web. Through the power of locally produced media, GNJP turns

the spotlight on some of the best of New Jersey, encouraging

support of, participation in and dialog about the greener side of the

Garden State. GNJP has produced five programs for TV and web

since its inception in 2012.

GNJP BOARD OF TRUSTEES Michael Catania, Chair Executive Director, Duke Farms Art Brown, Former NJ Secretary of Agriculture Owner, B&B Farms Joann DelVescio, Executive Director, NJ Campground Owners Association Greta Kiernan, Creative Consultant and former Assemblywoman Greg Marshall, Former Director, NJ Division of Parks & Forestry Bob Prewitt, President, Dana Communications Governor Christine Todd Whitman, President, The Whitman Strategy Group HONORARY BOARD MEMBERS Governor Brendan Byrne Ruthi Zinn Byrne

PO Box 14, Stockton, NJ 08559

PHONE: (609) 397-2138

EMAIL: gnj@greenernewjersey.org

Visit us at greenernewjersey.org