farmfreshexchange
DESCRIPTION
FarmFreshExchange is a concept that was developed in 1.5 day during a boot camp at the Kauffman Foundation. The goal was to come up with a business idea around food. FarmFreshExchange connects local farmers with restaurants through a web based platform. We're making this business idea open source to give any one the chance to take it from here.TRANSCRIPT
FarmFreshExchangebuy local
Tony Klemmer, Elizabeth Schmidt, Michael Qin, Philipp Berner
THE TREND
#1 Trend
“BUY LOCAL FRESH PRODUCE”
#2 Trend
“72% of Restaurants Observe Higher Sales With Use of Local Produce”
- National Restaurant Association
THE CHALLENGE:
# local farms in 20 largest cities
# target restaurants in 20 largest cities
CHALLANGEHow do we connect those purchases with
the local farmers effectively and efficiently?
# target restaurants per metro city
# local farms per large metro city
35k 4k700k 800k
$4.8b spend on fresh local food by target restaurant in 20 largest cities
THE BIG IDEA
Connects local farmers to local restaurants and bridges the gap within communities.
FarmFreshExchange
FarmFreshExchange
DEMOhttp://bit.ly/dyzgOg
HOW IT WORKS?
How to sell this? How to manage quality?
Who delivers? Go to market? Competition?
How to get paid?
THE GOAL
Scale to 20 largest cities in US:
Total Transaction Revenue: $100M
Revenue share
Total transaction revenue
3 year adoption rate
Total Transaction Volume$240m
20%10%
$4.8m
“When one has tasted
fresh food,
he knows what Angels eat.”
- Mark Twain