fashion + digital
TRANSCRIPT
The Customer Experience Company
Fashion+ DigitalSyamant Sandhir
The customer looking for that perfect pink top or white jeans is likely to find their answer in one of the social sites.
2
When they walk into a brand store,
they are likely more informed
about their options than the service representative is
about the customer. 3
They may try a few products and perhaps buy online.
Showrooming needs to be addressed with relevant in-store experiences.
What does exclusivity mean for a premium
brand?4
What role does the fashion show to a select few mean when the taste
makers and influencers are elsewhere on a social platform?
5
Increased choice and increased knowledge
6
are changing norms
Some questions have arisen…..
7Source : Fashion Marketing by Tony Hines+Margaret Bruce
Customers are better educated, more
cynical about media messages and totally capable of informing themselves on every aspect of their lives, what role is left for
‘persuasion by communication’?
8
Apparel sales increasingly by-pass
physical stores, how will this impact a discipline based on the supremacy
of locations?
9
How can customer experience be used to
achieve competitive superiority in a truly global marketplace?
10
If the individual customer is at the
centre of commercial activity, then no part of an organization will be able to opt out of the
customer experience process.
11
If marketing is ‘everyone’s responsibility’ then how
can processes be adapted to follow through
with this?12
How can one ‘re-invent’, at least in part, for new roles, expectations, beliefs and outcomes?
13
Being Relevant
Lifestyle brands are exploring concepts
wearables, beacons, new methods of paying, analysing trends not just within their
transactions but in a social context.
They are looking to integrate their online and offline presence in one seamless
experience.14
There is a big change in fashion and lifestyle.
15
It is time to embrace change and connect the customer to the experience!
Futurescape, Delhi
Level 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi – 110017, INDIA
Futurescape, Mumbai
Level 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff Bandra–Kurla Complex, Santacruz (E)Mumbai – 400098, INDIA
Telephone: +91 9910201783
+91 (11) 6654 4196
Email: [email protected]
Web: www.futurescape.in
Twitter: @futurescape