fast dove product

Mobile messaging analytics platform

Problem

Customer's pain

Fastdove Eoin Gallagher [email protected] www.fastdove.com

“Messaging is fragmented; sms,

multiple platforms for push

notifications. Its too hard to

understand the impact of the

engagement.”

Solution

fastDove value proposition

Eoin Gallagher [email protected] www.fastdove.com

An instant unified platform for all

mobile messaging.

Analytics for the deepest customer

insights and engagement.

Fastdove

Today an SMS text message can reach 5.2

billion mobile phone accounts, and thus has a

reach of 75% of the planet's population.

*source: Almanac 2011: The Mobile Telecoms Industry Annual Review

for 2011, by Tomi Ahonen

Situation

SMS & Push notifications


Apple alone has processed more than 100

Billion push notifications to it’s iOS ecosystem

as of June 6th 2011.

*source: Apple WWDC Keynote June 6th 2011

Fastdove

22% SmartPhone Shoppers Purchase Via Apps

68% of Smartphone Users used an App within

Past Week

Smartphones Critical to Mobile Advertising:

Responded to SMS ad - 8% SmartPhone vs

4% feature phone. Used App - 85%

SmartPhone vs 16% feature phone

*source: Google Report: The Mobile Movement, April 2011

*source: ComScore Webinar The State of the U.S. Mobile Advertising

Industry, June 2011

Groupon and LivingSocial doubled user's

engagement, i.e. viewed the deal, searched for

deals or purchased offers after seeing a push

notification.

Situation

Mobile Advertising & Push Notifications

Eoin Gallagher [email protected] www.fastdove.com Fastdove

Situation

Smartphones & Push Notifications

200M iOS devices sold as of June 6 2011.

130M Android devices sold as of July 14 2011.

550000 Android daily activations.

35% YoY Global Mobile 3G subscriber growth

to 726MM.

14% Smartphone penetration globally,

USA 47%, Spain 48%, France 33%, Korea 79%

250k Android Apps available

6B Android Apps downloaded

500k iOS Apps available

15B iOS Apps downloaded

*source: Apple WWDC June 2011, Google Q2 Earning call 2011

*source: Apple WWDC June 2011, Google Q2 Earning call 2011

*source: KPCB Top 10 Mobile Internet Trends, February 2011

Eoin Gallagher [email protected] www.fastdove.com Fastdove

Message Builder

Compose Message

-Web based editor

-Non-technical skills to use

-Instant preview on different

devices and platforms

-Message Templates

Elies Campo [email protected] www.fastdove.com Fastdove

Message Builder

Compose Message Features

Elies Campo [email protected] www.fastdove.com

Text + Media

Add images, video, sound or

text to your message. Upload

or connect with social.

Conversations

Send and start conversations

with particular clients or

group of clients.

Forms

Ask simple questions. Get live

stats as clients answer.

Validation

Validate certain actions,

before displaying content.

Validate sharing, location,

time and near future: NFC

Coupons

Easily create coupons.

Generate random codes or

upload them. Set expiration

conditions.

App Routing

Route users to specific areas

of applications from received

messages.

Fastdove

Message Builder

Segmentation

-Easly select recipients of

campaigns.

-Save groups of recipients for

future campaigns.

-Dynamic grouping


Message Builder

Segmentation Features


Default Sets

Segment campaigns based on

basic attributes like sex, age,

email or phone number,

communication channel or

mobile platform.

Previous Campaigns

Segment campaigns based on

information from previous

campaigns. Improve and

evolve campaigns based on

results.

Upload Sets

Upload your own data sets of

users based on data from your

own organization.

Location

Segment via location. Current

location past location.

Geofencing: message stays

within area and is triggered

when user is within.

Message Builder

Send Campaigns

-Send Messages

-Forget about technology or

mobile platform.

-fastDove formats messages

for destination platform

-Schedule Campaigns (time

or location)

-Message Expiration and

automatic delete.


Message Builder

Send Campaigns


Text SMS

Text messages with limited

characters. Provides limited

information about message

status.

Push + Inbox

Text based messaging that

triggers your App and displays

rich content.

Text SMS + Url

Text message with limited

characters. Embedded URL

can provide almost same

experience that native App.

Push Notifications

Text based messaging using

user’s data connection. Same

experience as SMS at a

fraction of the cost. Opens

App

Fastdove

Message Builder

Analytics

-Real time reports of

Campaign success

-Engagement reports

-Edit live campaigns with

inmediate effect.

-Location reports

-Export report data.


Message Builder

Analytics Features


Message Status


text to your message.Upload


Validation

Verify how many recipients

executed a specific action like

sharing content or coupon

validation.

Engagement


text to your message.Upload


Sharing & Influence

Track social sharing. Detect

and target influential

recipients.

Location

Location based analytics.

Location triggered results.

Fastdove

fastDove

Mobile SDK

Enhance and empower your

current App with fastDove’s

messaging libraries for

multiple mobile platforms.

Easy to implement and well

documented.


fastDove

Whitebrand Application Wizard

No budget or skills for native

mobile app? Easily create a

simple native app with

custom look and feel.

Ready for multiple

platforms.


fastDove

Api

Web Base EditorNon

Technical SkillsInstant

Preview for Different

PlatformsUsefull

TemplatesDiferent Use

Modules


fastDove

Mobile Notification Platform Overview


fastDove

SMS and Mobile Web Platform Overview


fastDove

Mobile Web Applications


Campaign Builder

Messages are designed

and composed using the

fastDove Campaign

builder.

Mobile Web Version

Before sending the

message, fastDove

creates and formats the

message so it can be

correctly displayed in

diferent mobile

platform browsers

Unique URL + Content

fastDove sends the

message with a unique

URL to each recipient.

URL can deliver message

or trigger a native app

download.

Unique Reports

Because the URL and

message is unique,

interaction with

message can be

individually reported.

When recipient doesn´t have a native App installed an SMS will be sent with a unique Url.

When visited, URL will display the message in the mobile browser.

Fastdove

fastDove

Sharing Messages in Mobile Applications


Campaign Builder

Sharing options are

enabled while designing

and composing the

messages.

Sharing Enabled

When enabled, a sharing

tab appears in the

message. A unique URL

is created per each

recipient and social

network.

Network effect

URL are shared and

published in the

recipient’s social

network. Friends and

followers can click and

view the content.

Analytics

Clicks and views are

reported in analytics.

Influencial recipients

can be detected and

By enabling sharing options in campaigns, value and reach are increased.

Fastdove

Product

Roadmap: Q1’ Release Europe and US


November 2011

API for Elogia

Push for iOS & android

Launch beta

Reporting & analytics

Message builder

Q2 2012

Official launch

Social features

March 2012

Time: 2011 - 2012

Fastdove

fast dove product

Technology

sms text message

limited text message

upload text

smartphone users

mobile movement

mobile advertising industry

mobile phone accounts

fastdoveelies campo