fayetteville advertising and promotion commission - april 2011

8/7/2019 Fayetteville Advertising and Promotion Commission - April 2011

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AGENDAADVERTISING AND PROMOTION COMMISSION

April 11, 2011 2:00 p.m. Fayetteville Town Center

I. Call to Order –

II. Welcome New Commissioner – Hannah Mills

III.

ReportsA. Approval of Minutes for March 11, 2011 regular monthly meetingB. Financial Report

1. HMR Revenues – Marilyn Heifner2. Financial Statements -3. Update from City Attorney re: delinquent tax collection efforts – Kit

WilliamsA. Change in HMR ordinance

C. Clinton House Museum Report -D. Visitor Bureau Report –E. Town Center Report – Sandra BennettF. Executive Director Report – Marilyn HeifnerG. Advertising Agency Report – Mike Sells

IV. Old BusinessA.Approval of chair bids – budgeted $60,000

Mity Lite – $60,188.50Virco - $56,000.00

B.Update on Town Center remodeling

V. New BusinessA.Presentation by Stephens regarding using HMR for bonds

VI. Adjourn

Funding requests were received.



ADVERTISING AND PROMOTION COMMISSIONREGULAR MEETINGMarch 11, 2011

Commissioners Present: Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Karn, and Justin

Tennant.

Commissioners Absent: Bill Lyle and Maudie Schmitt

Staff Present: Marilyn Heifner, Sandra Bennett

CALL TO ORDERLioneld Jordan called the regular monthly meeting of the Fayetteville Advertising and PromotionCommission to order on March 11, 2011, at the Fayetteville Town Center at 2:00 p.m.

APPOINTMENT OF NEW COMMISSIONER

Mayor Jordan thanked Neal Crawford for his service on the A & P Commission. He said it hadbeen an honor to serve with him on the Commission.

Moved by Davis, second by Tennant to appoint Hannah Mills to the term expiring in 2015.Mills is assistant manager at the Dickson Street Inn. Motion carried.

MINUTESMoved by Davis, second by Tennant to approve the minutes of the February 15, 2010 meeting.Motion carried.

FINANCIAL REPORTHMR Revenue – Marilyn announced that February HMR collections were $158,037.

This represents a 9.80% increase over 2010 collections. Year to date collections are up 8.70%.

Financials – Keith Glass explained the year end accountant’s compilation report anddiscussed how this fits into the overall city financial audit. January financial statement is in linewith budget for most accounts. Town Center collections fell short of budgeted amounts.

Update from the City Attorney – Kit Williams reported that the City Prosecutor’s officecollected $4,050.20 in the month of February. Five cases are closed; however, 17 new and oldcases remain open.

CLINTON HOUSE MUSEUMThe Museum had 52 visitors in February, despite the bad weather which caused closing for 3days. New displays featuring former owners are being developed. “ Bo Swanson” aka MarilynHeifner entertained a group tour from Mena. Featured menu was Swanson’s chicken pot pie,salad and brownie.



CONVENTION VISITORS BUREAUBureau staff issued leads for the Artic Classic adult softball tournament and the annualconvention meeting of the Historic Preservation Alliance of Arkansas. Total economic value of definite bookings for the month was 16 meeting days of 2,850 people with a value of $671,000.

Visitor Center sales increased 256.3% to $1262.24 and visitor count was up 13.9%.

No business was lost.

TOWN CENTERReturned sales contracts in February were down from 20 to 11. Sales were off 53% andcollections were down 27%. This was due in part to the inclement weather.

EXECUTIVE DIRECTOR REPORT

Marilyn presented estimate for remodeling of Town Center.

Carpet – est. $80,000, actual $67,994Paint – est. $25,000, actual $21,455Audio Visual upgrade of projectors and sound – est. $17,000, actual $16,327Tables/chairs for plaza – est. $10,000, actual $5,244Chairs – est. $60,000 (bids have not gone out for this)

Two hundred thousand dollars has been set aside for project.

Sympathy was expressed in the loss of Dickson St. business owner Bruce Walker. Bruce wasone of the profiles used in the 2011 Visitor Guide and was a big supporter of Fayetteville. Hedistributed many Visitor Guides through his business and contact with visitors on Dickson Street.

Brian Bailey is leaving the CVB at the end of the month to start his own business.

ADVERTISING AGENCYMike Sells reported that the media plan has kicked off. The media plan will have 3.4 millionimpressions in print and over 6 million impressions on line.

Casey Worthington was introduced. Casey has been working selling ads for the FayettevilleGuide.

Jade Gustin presented new creative 1) Track capital of the world, 2) Gardens and 3) Nature. Anew sign has been designed for XNA airport. They are working on the Fayetteville guidecreative. Web stats were presented as well.

OLD BUSINESSREMODELING OF TOWN CENTER



Bids for carpet and painting remodeling were received. Low bid for painting was Stucki Paintand Wallcovering for $21,455.00. Low bid for carpet was from Miller Commercial Flooring for$67,994.00. Heifner recommended that the contracts be awarded to low bidders. Moved byDavis, second by Karn to approve the bids from Stucki and Miller. Motion carried.

Moved by Davis, second by Karn to approve issuing bids for chairs. Motion carried.

NEW BUSINESSRESOLUTION FOR CHANGE IN HMR ORDINANCEMoved by Tennant, second by Davis to forward a recommendation to city council to revise HMRordinance so that HMR is collected from all food vendors at all festivals. Motion carried.

There being no further business, the meeting was adjourned.

Respectfully submitted,

Marilyn HeifnerExecutive Director



Current Year HMR Collected (2120.0912.4101.00) 168,444.95$

Prior Year Collected (2120.0912.4101.01) 648.16$First Security Investment Interest Revenue (2120.0912.4708.00) 994.59$

Total Revenues 170,087.70$

Annual Bond Audit Expense (2120.9120.7602.60) -$Collection Expense (2120.9120.5333.00) (3,381.86)$Bank of OK Quarterly Fee (2120.9120.5712.00)

Town Center Bond Payment (2120.9120.5712.00) (56,304.00)$2008 Property Taxes on Town Center (2120.9120.7602.60)

Total Expenses (59,685.86)$

Total Check to A&P 110,401.84$

For month of March 2011Advertising and Promotion Commission



City of Fayetteville, Arkansas

Monthly HMR Tax Collections 2008-2011

2008 2009 2009 2010 2010 2011 201Total Total Change Over Total Change Over Total Change

HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior

January $174,005 $166,214 -4.48% $166,645 0.00% $179,546

February $158,693 $167,141 5.32% $143,940 -13.88% $158,037

March $172,804 $180,027 4.18% $172,662 -4.09% $169,093 -

April $183,672 $191,542 4.28% $187,730 -2.00%

May $175,064 $190,320 8.71% $185,096 -2.74%

June $194,447 $190,237 -2.17% $184,371 -3.08%

July $188,253 $180,944 -3.88% $196,323 0.08%

August $174,648 $167,897 -3.87% $180,741 7.65%

September $190,244 $176,463 -7.24% $184,471 4.54%

October $187,125 $189,728 1.39% $195,169 2.87%

November $197,814 $190,887 -3.50% $213,494 11.84%

December $174,682 $174,568 0.00% $171,511 -0.18%

Total $ $2,171,451 $2,165,969 0.00% $2,182,155 0.75% $506,675

\filename



TO: Mayor JordanA & P Commissioners

CC: Don Marr, Chief of Staff

FROM: Kit Williamr

DATE: April S,20ll

Kit WiiliamsCity Attorney

Jason Iì. KelleyAssistant City Anorney

RE: Overdue HPIR collection efforts

The active overdue HMR collection case list shrank from 22 to 17 inMarch.Five or six of those cases were dismissed or showe d a zero Delinquent Balance.The city Prosecutor collecte d s2r440.41 in ivtarct, for a year-to-date total ofs1t,332.27.

Alderman Justin Tennant has agreed to sponsor an ordinance to amend theHMR taxcode to 1o longer exempt concession srands operated fJ;¡o,¡ äti,jof time (for festivals). I hãve attached,a copy oitr,i, proposed ordinance.



ORDINANCE NO.

AN ORDINANCE TO AMEND $35.19 AND $35.30 DEF'INITIONS OF THEcoDE oF pevErrE**l_ï"_ rHE oppñlnou oFCONCESSION STATVO¡ i?¡'r,AóVE'îù'ÈþEMPTION

FOR STANDSOPERATED ON E SHON''TERM EÃSIS ËOñTESTIVALS

,o"rfr"ruiî""1HåÏ*%îrl" rHE cIrY couNcrl, oF rHE crry oF,

Section l: That the City Council of the City of Fayefteville, Arkansas hereby amends$35'19 Derinitions-and g3s'3óõ"niit¡on,"rir,. t"irrä,t,r

9o_d" ui ¿"l"ri"e the definitions of"concession stands" ttt"it .niirrtiãr ä"¿ .nu.ting åií.îåï"", definitions as forows:,,Concession

stands. Except for stands run blquarinedu'9":4('xìt;r,h.r;;;#'ï"J,åï;oå"1'":Ti"åï,,ïå:

Slij:Ï;',"rïj,,1q"il; *d o,h", r"áã'ã' ¿i"r. concession stands are

PASSEDand ApPROVED this lgrh day of Apr il,20ll.

APPROVED:ATTEST:

By:LIONELD ¡OnnÃF, rr¿ayo,

By:SONDRA



CLINTON K. JONESCITY PROSECUTORBRIAN THOMAS

DEPUTY CITY PROSECUTOR

MANDY FINKLEAOFFICE AOiIINISTRATOR

E-mall: hotcheck@öl.fayotevlllo.ar.usPHONE: (479) SZS€327

(479) 575€378Hot Checks: (479) SZS{AS4

FAX #: (479) SZS-0373OFFICE OF CITY PROSECUTOR

MEMO

TO:

FROM:

DATE:

RE:

K. WilliamsFayetúeville City Attorney

Casey JonesFayetteville City prosecutor

April 4,2011

Status of Active HMR cases

1. Acambaro Four

Brenda's Drive-In

Butcher Block

Delta Soul

Dickson Street Theater

Dominoes Pizza

Jesus Socarro

Collin L. Wilkins

Gary W. Bell

Nels E. Danielson, Jr.Nels E. Danielson, Sr.

James H. Bullock

Benton S. BandyClinton W. Ogle

Lloyd W. Hardison

Delinquent Balance: $1,469.04 (5 & 6, 09)Active Criminal Summons

Delinquent Balance: -0- (10/10)Active Criminal Summons

Court Ordered to pay $200.00 per MonthDelinquent Balance: $ l,g7l.2gActive Contempt

of CourtActive Criminal Summons (11/10)Criminal Summons (l l/10) - Dismissed@ AnaignmentCriminal Summons (l l/10) - pulledper PAPaid: $355.26 (tt/t})Delinquent Balance: -0- (l l/10)

Arraignment 4/22 (I2/ I0)Arraignmen t 4/22 (t2/

I 0)Paid: $794.71 (t2/10)Delinquent Balance: -0- (12/10)

Delinquent Balance: $4,590.66TD: 7/08/09 - Court ordered ro pay$200.00 a monrhCriminal Summons (Fail to pay HMR)Trial Date: 9/15/10 - No ShowActive FTA Warrant

ffiLffiVr$å#

Telecommunicafion for the Deaf TDD (479) SZt-tets lT6SouthCtrrr.tr@



Kit WilliamsApnl 4,2011Page2

7. Elenitas

8. Frulatti

9. Hallabong KoreanRestaurant

10. Hogwild Pizzena

La Duena

Lightbulb Club

Mama Deans

Seafood Market Bar/Grill

Elaine M. Reyes

Mary A. McNeilTodd E. McNeill

Paul S. Yeo

David S. Mackey

Vfaria D. De-Aguilera

Benton S. BandyClinton W. Ogle

Meneria D. MsrrisonTerry L. Morrison

Craig E. Dowd

Shanghai Chinese andChina Garden

Soul Restaurant & Lounge

Paid: $572.44 (fi &,12,10)Delinquent Balance: -0-Active Criminal Summons

Paid: $200.00Delinquent Balance: $l 59.34

DelinquentBalance: -0-(9& 10, l0)Criminal Summons - Dismissed atArraignment

Delinquent Balance: $1,330.00 (l _ 3, 09)Delinquent Balance: No Forms (4/0g)TD: 10/28/09 -90 days to pay

TD: 7/l4lt0 Gail ro pay HVfnlSettled (90 days ro pÐLetter

Delinquent Balance: No Forms (g & 10, t0)Pending Criminal Summons

Anaignment: 4/22 (l2l l0)Araignmenr : 4/22 (IZ/t})Paid: $368.00 (12fi0)Delinquent Balance: -0- (12110)

Arraignment 4/t (Il &,lZ, t0)Arraignment 4/25 (ll & lZ,l0)Delinquent Balance: -0- (l I &.12,10)

Paid: -0-Delinquent Balance: 54,942.60TD.: 9/16/09 - Time pay: $200.00 by the30ú of every month.Trial Date: S/t9/10 (Fail to pay HMR)Settled - to pay $100.00 a month

Paid: -0-Delinquent Balance: $3,090.00

Paid: $150.00Delinquent Balance: $1,343.64 (3 & 4, l0)Trial Date: 10/13/10Settled -to pay $150.00 amonth

Hsiao L. J. Shen

Cus"y E. Dighero



Kit WilliamsApnl4,201lPage 3

17. WOW Japanese Bistro Chong N. Kim

TOTAL: 92,440.41

Delinquenr Balance: $33.00 (2/10)Delinquent Balance: $44S.00 (3/ l0)Trial Date: 7/ZB/10 - Senled ç2. A. í, rc¡

Delinquent Balance: $704.00 i+ A 5, f O¡Trial Date: tI/03/10 (4 &. s, tò¡ _ No ShowSet for Trial: S/4/ll (4 &,5, 10iDelinquent Balance: 5276.00 6ttO¡Set for Trial: S/4/tt (6/10)Delinquent Balance: $21 6.00 (7 /10)Set for Trial: 514/tt (7/10)Delinquent Balance: $360.00 (g & 9, 10)Set for Trial: 5/4/ll (g & 9, l0)Delinquent Balance: No Forms (10/10)Pending Criminal Summons (10/10)

Delinquent Balance: No Forms (nlrc)Active Criminal Summons (l t/lò)



CLINTON HOUSE MUSEUM MONTHLY R EPORT MARCH 2011

The Clinton House Museum had a total of 162 visitors in March 2011. March has brought many spring break visitors marks the beginning of the House’s “busy season”. Additionally, we are

having more and more local visitors. Our increased presence in print, network, and socialmedia has been a great success for the House. The House is also featured in this month’s AY Magazine.

EXHIBITS:

We are in the final states of completing exhibits featuring the former owners of the House –H.H. “Scotty” Taylor, Gilbert and Bo Swanson, and Dr. Warren Gifford. All items in the house,both on display and in storage have been inventoried and Accession Records (based on theAmerican Association of Museum guidelines) have been created for each item. During this

process, we have “uncovered” unique and interesting items. In addition to these “finds,” overthe last few months have acquired many individual collections and donations of Clintonmemorabilia. Displays are also under construction featuring these items.

MUSEUM A CTIVITIES AND EVENTS:

On St. Patrick’s Day, we welcomed a bus tour from Mena, AR for the LUCKY CHARMS TOUR.Visitors were greeted with coffee and muffins and were challenged to find the hiddenLeprechauns throughout the House and Gardens to receive a prize.

In the works, are redesigns of a new brochure for the Museum to include the First LadiesGarden and the visit by President Clinton this past August. The spring will launch fundraisingefforts in the form of another Buy-A-Brick Campaign and Engraved Stone Pavers with quotesof First Ladies to establishing a rock walkway in the Garden.

The grounds of the House have seen some amazing improvements. The wooden railings on thefront porch have been replaced with decorative iron railings to more reflect the House’s TudorRevival architecture of the 1930s. We were also able to mimic this on the edge of the driveway leading up to and including the lower steps up to the front walkway. In terms of safety, thiswas paramount. The west side of the House has also been completely transformed as a part of our First Ladies Garden Project. It features a holly hedge, three magnolia trees, and rock area

where benches, a center fountain, and potted yellow rose trees will be placed. Daffodils liningthe front rock wall are also in full bloom, in addition to the tulips, hyacinths, and liliesthroughout the property.



Jan Feb Mar Apr May June July Aug Sep O

Sales Totals $854.92 $1,262.24 $2,450.882010Totals $557.65 $354.29 $745.44 $2,166.24 $2,296.32 $2,360.35 $3,516.20 $3,557.59 $2,680.20 $2,8

% Changefrom 2010 53.3% 256.3% 228.8% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -10

Visitor Count 295 238 6912010 Totals 213 209 432 901 945 1,062 1,378 1,304 1,049 1

% Change

from 2010 38.5% 13.9% 60.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -10

2011 Goal = $30,000/year or $2,500/month $0.00

$4,568.04

1,224 0

% Change = divide the difference between the two numbers by the 2010 number

then move the decimal two spaces right

20 10Monthly Sales Average=$2,444.54 2010 Monthly Visitor Average=8

2010 sales per visitor = $2.87 2011 sales per visitor = $3.97

Fayetteville Visitor Center - 2011 Sales & Visitor Count

Yearly

Totals

on pace for:



Sales Leads by Date Issued

March 2011 Meeting Dates Attend Decision Date

Arkansas Activities Association

State Soccer Finals

25005/20/2011

05/22/2011


State Softball Championships

25005/20/2011

05/22/2011


All Star Week

2,00006/19/2011

06/23/2011

Hispanic Caucus

Fall Conference

20008/26/2011

08/27/2011

National Federation of the Blind - Arkansas Chapter

State Conference

10010/14/2011

10/16/2011

Irish Dance Competition

Summer Competition

25006/15/2012

06/17/2012

3,0506 MeetingsSub-Total for March

GRAND TOTAL 3,050 6 Meetings

Printed: 4/4/2011 4:49PM



Definite Bookings By Booking Date

March 2011 Meeting Dates Attnd Peak

Mountain Home Charter Service, IncSt. Patricks Day Tour

4203/17/201103/17/2011

0

Arkansas Activities AssociationState Soccer Finals

25005/20/201105/22/2011

100



25005/20/2011

05/22/2011

100

Fayetteville Parks & RecreationArctic Classic Adult Softball Tournament

50002/24/201202/26/2012

25

1,042 4 MeetingsSub-Total for March

GRAND TOTAL 1,042 4 Meetings

Page 1 of 1



Lost Business By Reason

Business Turned Lost Between 03/01/2011 and 03/31/2011

Athletic Facility Conflict AMtg Dates Rep

06/26/20117 on 7 Select Football Tournament06/24/2011 1,5VYPE MARLO

UA Football camps pushed back due to snow days & also the football facilities construction.They will move event to Tulsa for this year

Lost To: Tulsa

1,5Subtotal for Athletic Facility Conflict

Insufficient Rooms Downtown AMtg Dates Rep

05/20/2012Annual Meeting05/18/2012 1Historic Preservation Alliance of Arkansas SHELLY

1Subtotal for Insufficient Rooms Downtown

Printed: 4/4/2011 5:20PM



Convention Calendar

Meeting Dates

Attendance/ Peak/Rooms

Headquarters

March 2011

3/3/2011

UA College of Education & Health Professions

Symposium on Autism Spectrum Disorders

1003/2/2011 10 10

Cosmopolitan Hotel

3/11/2011

UA Information Technology Research Institute

Women in IT

3003/10/2011 25 25

Citywide

3/16/2011

UA Information Technology Research Institute

IT Day for Students

03/16/2011 0 0

3/17/2011

UA Supply Chain Management Research Center

Annual Conference

1003/17/2011 0

UA Reynolds Center

3/17/2011

Mountain Home Charter Service, Inc

St. Patricks Day Tour

423/17/2011 0 0

April 2011

4/3/2011

Midwest Cheer and Dance Association 5004/1/2011 25 50

Cosmopolitan Hotel

4/3/2011

All Sports Productions**

Iron Pig Festival

1,1004/1/2011 75 150

Cosmopolitan Hotel

4/2/2011

Association of Mechanical Engineers

District E Conference

2004/2/2011 50 50

Citywide

4/2/2011

Friends International

Backyard Billionaire Tour

354/2/2011 0 0

4/6/2011

Mt Sequoyah

Clinton House Museum Presentation

354/6/2011 0 0

4/9/2011

UA Mathematical Sciences

Spring Lecture Series

404/7/2011 40 40

Cosmopolitan Hotel

4/7/2011

Frances Custom Tours

U of A driving tour and dinner@ Power House

454/7/2011 0 0

4/10/2011

American Institute of Chemical Engineers

Regional Conference

2504/8/2011 75 150

Holiday Inn Express

4/10/2011

Arkansas Comets - Soccer

Ozark Classic Cup

1,0004/8/2011 300 600

Citywide

4/10/2011

Hogeye Marathon & Relays

Hogeye Marathon

1,0004/9/2011 150 150

Cosmopolitan Hotel

4/9/2011

Frances Custom Tours

Student Group

454/9/2011 0 0

4/13/2011

Mt Sequoyah

Clinton House Presentation

354/13/2011 0 0

4/17/2011

UA Alumni Association

Black Alumni Reunion

1,0004/15/2011 300 600

Citywide

5/16/2011

Dream Journeys

Fayetteville Tour- Farmers Market and Golden Coral

504/15/2011 0 0



Convention Calendar

Meeting Dates

Attendance/ Peak/Rooms

Headquarters

April 2011

4/17/2011

UA Engineering

Engineering Academy

5004/15/2011 250 500

Citywide

4/17/2011

Dudley Thunder Series

Adult Softball Tournament

2004/15/2011 25 50

Holiday Inn Express

4/21/2011

Arkansas Parks and Tourism Commission

Monthly Meeting

424/20/2011 0 0

May 2011

5/8/2011

All Sports Productions

Joe Martin Stage Race

1,0005/5/2011 100 300

Cosmopolitan Hotel

5/13/2011

Southwest Tours 525/11/2011

5/13/2011

Southwest Tours 505/11/2011 0

Clarion

5/11/2011

University of Arkansas

Dalai Lama Visit

5,0005/11/2011 0 0

5/15/2011

University of Arkansas**

Graduation

15,0005/13/2011 1,600 3,200

Citywide

5/22/2011


State Soccer Finals

2505/20/2011 100 200

Citywide

5/22/2011



2505/20/2011 100 200

Citywide

6/3/2011Wal-Mart**Annual Shareholders Meeting

20,0005/31/2011 1,000 3,000Citywide



Inquiries Tabulated by Source/ModeFrom: 3/1/2011 To: 3/30/2011

NOTE: This report shows only active modes and sources, and can only display the first nine active modes define

Source 800 Number e-mail Formatted -

Bulk

Formatted -

First Cl

Totals

Mode

@ Website 5 6 0 193 204

Arkansas Group Travel 0 1 0 0 1

Midwest Living 0 0 52 0 52

Southern Living 0 0 7 0 7

Travel Guides Free 0 0 65 0 65

Travel Information.com 0 0 314 0 314

UA Graduate School 0 0 0 42 42

Totals: 5 7 438 235 685

Page 1 of 1 4/4/2011 04:12 PM

Fayetteville Convention & Visitors Bureau21 S. Block, Suite 100 ~ Fayetteville, AR 72701

Phone: (800) 766-4626, (479) 521-5776 ~ Fax: (479) 571-4731 ~ [email protected] ~ Web:www.experiencefayetteville.com



ADVERTISING INQUIRIES BY STATE - 2011

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL

AE 1 1

Alabama 14 9 4 27

Alaska 2 4 6

Alberta 1 1 0 2

AP 1

Arizona 12 11 4 27

Arkansas 125 75 96 296

British Columbia 2 2 4

California 34 27 20 81

Colorado 8 14 11 33Connecticut 1 3 1 5

Delaware 1 1 2

Florida 29 33 22 84

Georgia 23 15 6 44

Hawaii 1 1

Idaho 2 2 2 6

Illinois 66 49 37 152

Indiana 23 30 17 70

Iowa 36 22 17 75

Kansas 43 23 30 96

Kentucky 12 16 4 32

Louisiana 38 19 19 76Maine 1 2 2 5

Manitoba 1 1

Maryland 6 6 3 15

Massachusetts 3 11 4 18

Michigan 33 32 23 88

Minnesota 39 28 14 81Mississippi 14 14 5 33

Missouri 139 74 50 263

Montana 4 3 1 8

Nebraska 15 8 11 34

Nevada 7 1 3 11

New Brunswick 3 4 2 9

New Foundland

New Hampshire 4 1 1 6

New Jersey 7 9 5 21

New Mexico 5 6 3 14

New York 19 23 18 60

North Carolina 25 10 5 40

North Dakota 3 3 2 8

Nova Scotia 2 1 3

Ohio 27 38 20 85

Oklahoma 74 22 35 131

Ontario 5 6 9 20Oregon 3 4 3 10

Pennsylvania 16 25 12 53

Prince Edward Isl. 0 0

Puerto Rico 1 1 2

Quebec 3 2 2 7

Rhode Island 2 2 4

Saskatchewan 1 1 2

South Carolina 20 9 6 35

South Dakota 5 2 7

Tennessee 15 25 19 59

Texas 135 82 83 300

Thailand

Utah 9 6 1 16

Vermont 3 3

Virginia 12 7 13 32

Washington 18 6 7 31

Washington, D. C. 2 1 3

West Virginia 7 8 6 21

Wisconsin 42 31 19 92

Wyoming 4 6 10

Military 0

TOTAL 1197 880 685 0 0 0 0 0 0 0 0 0 2761



Restaurant Week

February 17-27, 2011

37 Restaurants participated

Average Ticket $22.81

1192 Entries Collected

Restaurants that collected the most entries

US Pizza 151

Burger LIFE 133

Tim's Pizza East 117

Huhot Mongolian Grill 112



Restaurant Frequency

AQ Chicken 79

Big Momma's 22

Bliss 60

Buffalo Wild Wings 6

Burger LIFE 133

Café Rue Orleans 5

Clarion Inn 9

Common Grounds 28

Courtyard by Marriott 3

Foghorns #2 5

Formosa 1

Geraldi's 34

Golden Corral 75

GreenHouse Grill 37

GrubsBar & Grill 16

Gusano's 4Hjem Restaurant 27

Hugos 36

Huhot Mongolian Grill 112

Jammin Java 11

JJ's Grill and Chill 6

Jose's 12

La Hacienda 9

Lucky Luke's BBQ 10

Meiji 9

Mermaids 1Powerhouse Seafood and Grill 29

Qdoba 3

Spiedini Italian Grill 43

The Dixe Café 5

Tim's Pizza East 117

Trailside Café & Tea Room 29

Tropical Smoothie café 19

US Pizza 151

Village Inn 1

Whole Hog Café 3

Ye Olde King Pizza 42

Total 1192



www.dineinfayetteville.com

DashboardFeb 14, 2011 - Mar 4, 2011

Comparing to: Site

0

300

600

0

300

600

Feb 14 Feb 21 Feb 28

Visits

Site Usage

1,545 Visits

2,688 Pageviews

1.74 Pages/Visit

43.43% Bounce Rate

00:01:11 Avg. Time on Site

81.68% % New Visits

Visitors Overview

0

300

600

0

300

600


Visitors

Visitors

1,305

Traffic Sources Overview

Referring Sites672.00 (43.50%)

Direct Traffic611.00 (39.55%)

Search Engines262.00 (16.96%)

Map Overlay

Visits

1 1,531

Content Overview

Pages Pageviews % Pageviews

/ 1,416 52.68%

/specials.html 1,222 45.46%

/contact.html 47 1.75%

/index.html 3 0.11%

1 Google Analytics




Traffic Sources OverviewFeb 14, 2011 - Mar 4, 2011

Comparing to: Site

0

300

600

0

300

600


Visits

All traffic sources sent a total of 1,545 visits

39.55% Direct Traffic

43.50% Referring Sites

16.96% Search Engines

Referring Sites672.00 (43.50%)

Direct Traffic611.00 (39.55%)

Search Engines262.00 (16.96%)

Top Traffic Sources

Sources Visits % visits

(direct) ((none)) 611 39.55%

facebook.com (referral) 243 15.73%

google (organic) 217 14.05%

5newsonline.com (referral) 173 11.20%

fayettevilleflyer.com (referral) 74 4.79%

Keywords Visits % visits

fayetteville restaurant week 80 30.53%

dineinfayetteville.com 34 12.98%

dineinfayetteville 32 12.21%

dine in fayetteville 24 9.16%

www.dineinfayetteville.com 13 4.96%

3 Google Analytics




Content OverviewFeb 14, 2011 - Mar 4, 2011

Comparing to: Site

0

500

1,000

0

500

1,000


Pageviews

Pages on this site were viewed a total of 2,688 times

2,688 Pageviews

2,389 Unique Views

43.43% Bounce Rate

Top Content

Pages Pageviews % Pageviews

/ 1,416 52.68%

/specials.html 1,222 45.46%

/contact.html 47 1.75%

/index.html 3 0.11%

5 Google Analytics



Fayetteville Restaurant Week: Promotional costs breakdown

February 17th to 27th, 2011

50 Glass jars for giveaway entries $54.63

6 Nook eReaders for giveaway $976.70

5,000 Restaurant Week stickers for restaurant staff $813.91

Total cost: $1,845.24

fayetteville advertising and promotion commission - april 2011

Documents