fayetteville advertising and promotion commission - may 16, 2011

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AGENDA ADVERTISING AND PROMOTION COMMISSION May 16, 2011 2:00 p.m. Fayetteville Town Center I. Call to Order – II. Reports A. Approval of Minutes for April 11, 2011 regular monthly meeting B. Financial Report 1. HMR Revenues – Marilyn Heifner 2. Financial Statements - 3. Update from City Attorney re: delinquent tax collection efforts – Kit Williams A. Change in HMR ordinance C. Clinton House Museum Report - D. Visitor Bureau Report – Shelly Walters E. Town Center Report – Sandra Bennett F. Executive Director Report – Marilyn Heifner 1.City of Fayetteville flag G. Advertising Agency Report – Mike Sells III. Old Business A. HMR for bonds B. Update on Town Center remodeling IV. New Business V. Adjourn Funding requests

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Page 1: Fayetteville Advertising and Promotion Commission - May 16, 2011

AGENDA

ADVERTISING AND PROMOTION COMMISSION

May 16, 2011 2:00 p.m. Fayetteville Town Center

I. Call to Order –

II. Reports

A. Approval of Minutes for April 11, 2011 regular monthly meeting

B. Financial Report

1. HMR Revenues – Marilyn Heifner

2. Financial Statements -

3. Update from City Attorney re: delinquent tax collection efforts – Kit

Williams

A. Change in HMR ordinance

C. Clinton House Museum Report -

D. Visitor Bureau Report – Shelly Walters

E. Town Center Report – Sandra Bennett

F. Executive Director Report – Marilyn Heifner

1.City of Fayetteville flag

G. Advertising Agency Report – Mike Sells

III. Old Business

A. HMR for bonds

B. Update on Town Center remodeling

IV. New Business

V. Adjourn

Funding requests

Page 2: Fayetteville Advertising and Promotion Commission - May 16, 2011

ADVERTISING AND PROMOTION COMMISSION

REGULAR MEETING

April 11, 2011

Commissioners Present: Bill Lyle, Neal Crawford, Bob Davis, Lioneld Jordan, Brandon Karn,

and Maudie Schmitt.

Commissioners Absent: Justin Tennant

Staff Present: Marilyn Heifner, Sandra Bennett

CALL TO ORDER

Maudie Schmitt called the regular monthly meeting of the Fayetteville Advertising and

Promotion Commission to order on April 11, 2011, at the Fayetteville Town Center at 2:00 p.m.

WELCOME NEW COMMISSIONER

Schmitt welcomed new commissioner Hannah Mills.

MINUTES

Moved by Davis, second by Jordan to approve the minutes of the March 11, 2010 meeting.

Motion carried.

FINANCIAL REPORT

HMR Revenue – Marilyn announced that March HMR collections were $169,093. This

represents a -2.06% decrease over 2010 March collections. Year to date collections are up

4.84%.

Financials – In the absence of Keith Glass, Marilyn reviewed February financials. No

unusual activity occurred. All expenses are in line with budgets.

Update from the City Attorney – Jason Kelley, assistant city attorney reported that the

City Prosecutor’s office collected $2,440.41 in the month of March.

City Councilman Justin Tennant will sponsor an ordinance to amend the HMR to no longer

exempt concession stands for festivals.

CLINTON HOUSE MUSEUM

The Museum had 162 visitors in March. The Museum is featured in March AY magazine. A

tour group visited the house as a part of their Lucky Charms Tour. They tried to find the hidden

Leprechauns through the House and Gardens to receive a prize. New brochure for the Museum

is expected shortly. Buy a Brick and Buy a Stone will launch shortly as a part of a spring

fundraising campaign. Work continues on the grounds.

The Museum will host the Arkansas Parks and Tourism Commission on Wednesday, April 20 at

a reception before they have dinner at the Arkansas Air Museum. Commissioners are invited to

attend.

Page 3: Fayetteville Advertising and Promotion Commission - May 16, 2011

CONVENTION VISITORS BUREAU

Sales at the Visitor Center increased 228.8% in March, with 2,450.88 in sales. Visitors in the

Center increased 60% as well. The Bureau staff issued leads for AAA State Soccer finals and

State Softball Championships as well as All Star Week. They also issued leads for a Hispanic

Conference fall conference, National Federation for the Blind state conference, and an Irish

Dance summer competition. We received the bid for Mountain Home St. Patrick’s Day tour,

State Soccer finals and State Softball championships. Fayetteville Parks & Recreation hosted the

Arctic Classic Adult Softball Tournament. Total economic impact of these events was 450 room

nights and $315,760. Business lost included the VYPE 7 on 7 football tournament because of

construction of UA fields and high school regulations affected by snow days. We lost the bid for

the Historic Preservation Alliance of Arkansas annual meeting because of insufficient number of

rooms downtown. These two total 1,650 room nights and $513,810.

A report on restaurant week was included in the agenda packet.

TOWN CENTER

Returned sales contracts for the Town Center in March were even with last year at 21 contracts.

Completed events were down 5% (1 event) and collections were down 27%. For the year,

completed events are up 9% and the returned contract dollars and executed contracts shows an

improvement. The staff has reached 23% of its sales goal for the year.

EXECUTIVE DIRECTOR REPORT

Tanner Montgomery was hired as Visitor Services Manager.

ADVERTISING AGENCY

Mike Sells announced that Jade Gustin was leaving the Agency. She will be replaced by Drew

Finkbiner. Jade presented the new cover design for all brochures now in preparation. The

Clinton House Museum and Walking Trails brochures are being printed now. A gang run on

both of those together saves approximately 35%. Following that is printing of the Historic

Walking Tour and All Seasons Trail Guides together.

Media is running during the Razorback Red/White game of two 30 second spots.

OLD BUSINESS

Chair bids – Two quotes were received from companies for chairs (VIRCO and Mity-Lite) for

the Town Center as a part of the remodeling project. Moved by Davis, second by Jordan to take

the low bid of $56,000.00 from VIRCO for 800 chairs. Motion carried.

Marilyn said remodeling project had a couple of delays. Painting is complete. Several tiles in the

lobby were damaged during the painting. The accent color in the lobby will be repainted.

Carpet will not be installed on date initially planned because carpet is coming from Canada

instead of Georgia. A date has now been set in June for that installation.

Page 4: Fayetteville Advertising and Promotion Commission - May 16, 2011

NEW BUSINESS

Presentation by Stephens regarding use of HMR for bonds for Walton Arts Center – Dennis Hunt

presented information regarding using HMR taxes to refinance capital needs on Walton Arts

Center. Preliminary numbers for restructuring bonds include 1) debt service of $2,475,000 left

on Town Center bonds; 2) appeal to Supreme Court to eliminate usury cap of 2.75%; 3)

refinancing would include an interest rate of 4.75% for 25 years, paying off present bonds in

2015, and annual payment not being higher than current payment.

Steve Clark and Don Marr addressed the Commission regarding the issue. Davis said it would

be nice to have something to look at and asked if there was a projected revenue stream.

Marr agreed that there should be more information for the voters and said the first step was to see

if A & P Commission was willing to commit to this.

Jordan said one of the biggest drivers of the economy was the arts community.

Karn asked if it was felt that if we don’t build the 600 seat theatre that it would go up north.

Clark said every person who attends the Walton Arts Center pays an extra $20. If the 600 seat

venue is booked one half of the time (and that was not an unreachable goal), a significant

economic impact would be seen.

Karn said he wished to have more information and wanted to talk to the University of Arkansas.

We need to check out the 900 seat auditorium that the high school is building.

Schmitt asked that time be scheduled so that the Commissioners could talk with Walton Arts

Center, University of Arkansas, and the school system regarding their plans.

Jordan said he thought he ought to bring this to the Commission.

Marr said there is a sense of time. The City in its submission proposed this and has been asked

to be the lead in getting this project off the ground.

Lyle asked to see a business model with ticket prices, concerts, money details, Walton Arts

Center, University programming partnership, and location details.

Commissioners agreed to have its next meeting on May 16 instead of May 9 so that the above

discussion could be held.

FUNDING REQUESTS - Funding requests will be heard at the June meeting.

Karn moved to adjourn, second by Lyle. Motion carried.

Respectfully submitted,

Marilyn Heifner

Executive Director

Page 5: Fayetteville Advertising and Promotion Commission - May 16, 2011

Current Year HMR Collected (2120.0912.4101.00) 187,458.85$ Prior Year Collected (2120.0912.4101.01) 517.11$ First Security Investment Interest Revenue (2120.0912.4708.00) 1,356.01$

Total Revenues 189,331.97$

Annual Bond Audit Expense (2120.9120.7602.60) -$ Collection Expense (2120.9120.5333.00) (3,759.52)$ Bank of OK Quarterly Fee (2120.9120.5712.00) (1,125.00)$ Town Center Bond Payment (2120.9120.5712.00) (56,304.00)$ 2008 Property Taxes on Town Center (2120.9120.7602.60)

Total Expenses (61,188.52)$

Total Check to A&P 128,143.45$

For month of April 2011Advertising and Promotion Commission

Page 6: Fayetteville Advertising and Promotion Commission - May 16, 2011

City of Fayetteville, Arkansas

Monthly HMR Tax Collections 2008-2011

2008 2009 2009 2010 2010 2011 2011

Total Total Change Over Total Change Over Total Change Over

HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Prior Year

January $174,005 $166,214 -4.48% $166,645 0.00% $179,546 7.74%

February $158,693 $167,141 5.32% $143,940 -13.88% $158,037 9.80%

March $172,804 $180,027 4.18% $172,662 -4.09% $169,093 -2.06%

April $183,672 $191,542 4.28% $187,730 -2.00% $187,976 0.00%

May $175,064 $190,320 8.71% $185,096 -2.74%

June $194,447 $190,237 -2.17% $184,371 -3.08%

July $188,253 $180,944 -3.88% $196,323 0.08%

August $174,648 $167,897 -3.87% $180,741 7.65%

September $190,244 $176,463 -7.24% $184,471 4.54%

October $187,125 $189,728 1.39% $195,169 2.87%

November $197,814 $190,887 -3.50% $213,494 11.84%

December $174,682 $174,568 0.00% $171,511 -0.18%

Total $ $2,171,451 $2,165,969 0.00% $2,182,155 0.75% $694,651 3.52%

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Page 7: Fayetteville Advertising and Promotion Commission - May 16, 2011

Accountant’s Compilation Report

To Board Members,

I have compiled the accompanying statements of assets, liabilities, and capital arising

from transactions of Fayetteville Advertising and Promotion Commission, The

Fayetteville Town Center, The Convention and Visitors Bureau, and The Clinton House

Museum as of March 31, 2011 and the related statements of revenue and expenses for the

period then ended, and three months then ended and the period then ended last year, and

three months then ended last year, and the related statements of revenue and expenses for

the previous twelve months. I have not audited or reviewed the accompanying financial

statements and, accordingly, do not express an opinion or provide assurance about

whether the financial statements are in accordance with the modified accrual basis of

accounting. The financial statements have been prepared on the modified cash basis,

which is a comprehensive basis of accounting other than generally accepted accounting

principles.

Management (Owners) is(are) responsible for the presentation and fair presentation of the

financial statements in accordance with the modified cash basis of accounting and for

designing, implementing and maintaining internal control relevant to the preparation and

fair presentation of the financial statements.

My responsibility is to conduct the compilation in accordance with Statements on

Standards for Accounting and Review Services issued by the American Institute of

Certified Public Accountants. The objective of a compilation is to assist management in

presenting financial information in the form of financial statements without undertaking

to obtain or provide any assurance that there are no material modifications that should be

made to the financial statements.

Management has elected to omit substantially all of the disclosures ordinarily included in

financial statements arising from modified cash basis of accounting. If the omitted

disclosures were included in the financial statements, they might influence the user’s

conclusions about the Company’s asset, liabilities, equity, revenue, and expenses.

Accordingly, these financial statements are not designed for those who are not informed

about such matters.

I am not independent with respect to Fayetteville Advertising and Promotion

Commission, The Fayetteville Town Center, The Convention and Visitors Bureau, and

The Clinton House Museum.

___________________________

Keith M. Glass, CPA

___________________________

Date

Page 8: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatement of Assets, Liabilities & Equity - Modified Cash Basis

March 31, 2011

ASSETS

Current AssetsCVB Cash in Register $ 100.00CHM Cash in Register 100.00Arvest A&P General #4856 177,903.841st Security A&P General #8714 774,118.691st Sec Fay Town Ctr #8722 89,685.421st Sec. Clinton House #8749 14,037.251st Sec. Conv Visitor #8730 13,138.11Arvest Payroll Account #4636 11,523.86Accounts Receivable 18.48Due From Other Funds 6,664.04Investments 1,769,261.63Investment Adj to Market 10,057.07

Total Current Assets 2,866,608.39

Property and EquipmentFurniture and Fixtures 41,952.36Equipment 179,689.91CVB Building 930,569.02CVB Land 198,621.00Building Additions 318,677.24Accum. Depreciation (339,396.50)

Total Property and Equipment 1,330,113.03

Other Assets

Total Other Assets 0.00

Total Assets $ 4,196,721.42

LIABILITIES AND CAPITAL

Current LiabilitiesAccrued Expenses $ (13,292.96)Aflac 188.46Colonial Life & Acc Ins Payabl 124.24Federal Payroll Taxes Payable 6,560.83FUTA Tax Payable 732.93State Payroll Taxes Payable 1,501.47SUTA Payable 1,256.60Due to Other Funds 3,383.18Due to Town Center 4,142.40

Total Current Liabilities 4,597.15

Long-Term Liabilities

Total Long-Term Liabilities 0.00

Total Liabilities 4,597.15

CapitalBeginning Balance Equity 3,879,562.33Unresticted Fund Balance 281,937.74Restricted Fund-540 Film Grant 221.53Net Income 30,402.67

See Accountants' Compilation Report

Page 9: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatement of Assets, Liabilities & Equity - Modified Cash Basis

March 31, 2011

Total Capital 4,192,124.27

Total Liabilities & Capital $ 4,196,721.42

See Accountants' Compilation Report

Page 10: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatements of Revenue & Expenses - Modified Cash BasisFor the Month and Three Months Ending March 31, 2011

Current Month Year to DateRevenuesHMR Tax Revenue $ 168,444.95 79.55 $ 494,973.26 79.94Prior Year HMR Tax Revenue 648.16 0.31 11,702.22 1.89Rental Income 31,629.29 14.94 88,472.22 14.29Other Income 2,900.00 1.37 3,410.00 0.55Parking Revenue 365.00 0.17 1,234.00 0.20Parking Lease 0.00 0.00 3,220.12 0.52Gift Shop Sales 383.48 0.18 812.74 0.13Visitor Store 2,927.93 1.38 4,904.64 0.79Partnership Income 400.00 0.19 2,400.00 0.39Admission Revenue 770.00 0.36 1,058.54 0.17Investment Income 0.00 0.00 2,348.19 0.38Special Projects 675.00 0.32 675.00 0.11Interest Income Investments 1,356.01 0.64 1,356.01 0.22Interest Income Checking 486.79 0.23 1,391.15 0.22Visitor Guide Ad Income 575.00 0.27 1,075.00 0.17Hospitality Summit 180.00 0.09 180.00 0.03

Total Revenues 211,741.61 100.00 619,213.09 100.00

Cost of SalesClinton House Gift Shop 277.70 0.13 846.59 0.14

Total Cost of Sales 277.70 0.13 846.59 0.14

Gross Profit 211,463.91 99.87 618,366.50 99.86

ExpensesSignage- Tourism 999.06 0.47 1,217.56 0.20Credit Card Discounts 401.01 0.19 1,346.83 0.22Bank Charges 310.29 0.15 342.15 0.06Parking Expense 100.00 0.05 300.00 0.05Advertising & Marketing 37,082.38 17.51 55,393.08 8.95Brochures 23,118.11 10.92 45,845.60 7.40Accounting & Legal Fees 0.00 0.00 1,300.00 0.21Office Expense 552.11 0.26 2,775.97 0.45Visitor Store Exp 150.67 0.07 8,018.50 1.29Insurance & Health Benefits 5,613.81 2.65 13,579.65 2.19408 (P) Company Match 895.54 0.42 2,096.42 0.34Car Allowance 300.00 0.14 750.00 0.12Telephone Expense 709.09 0.33 2,264.14 0.37Postage and Shipping Expense 500.00 0.24 2,479.12 0.40Tracking Software 1,695.00 0.80 1,695.00 0.27Rent 0.00 0.00 12,000.00 1.94Repairs & Maintenance Expense 36,214.07 17.10 49,037.79 7.92Kamensky Fountain Maintenance 471.55 0.22 1,205.64 0.19Linens 768.66 0.36 4,776.15 0.77Publications & Dues 1,645.00 0.78 3,055.00 0.49Travel/Training Expense 3,270.56 1.54 7,954.58 1.28Taxes & Licenses 967.23 0.46 967.23 0.16Collections Expense 3,381.86 1.60 10,133.51 1.64Payroll Tax Expense 3,121.65 1.47 7,854.94 1.27Convention Development 2,720.05 1.28 8,318.24 1.34Research Expense 0.00 0.00 475.00 0.08Contract Labor 3,925.50 1.85 11,990.50 1.94Wages Expense 35,124.78 16.59 86,771.07 14.01Electricity Utility 4,293.36 2.03 13,713.01 2.21Gas Utility 1,064.96 0.50 7,611.68 1.23Water Utility 601.43 0.28 2,608.38 0.42Cable 0.00 0.00 1,458.61 0.24

See Accountants' Compilation Report

Page 11: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatements of Revenue & Expenses - Modified Cash BasisFor the Month and Three Months Ending March 31, 2011

Current Month Year to DateRecycling 241.84 0.11 413.73 0.07Security 381.85 0.18 1,096.77 0.18Airport Advertising 1,335.00 0.63 1,485.00 0.24Minor Equipment 9,391.89 4.44 13,716.80 2.22Airport Info Booth 1,200.00 0.57 1,200.00 0.19DECA 0.00 0.00 1,827.75 0.30Joe Martin 2,500.00 1.18 2,500.00 0.40Arts Live Theatre 0.00 0.00 1,000.00 0.16Misc Special Project 21,365.72 10.09 25,351.43 4.09Bond Payments-Town Center 56,304.00 26.59 168,912.00 27.28Trustee Expense 0.00 0.00 1,125.00 0.18

Total Expenses 262,718.03 124.07 587,963.83 94.95

Net Income $ (51,254.12) (24.21) $ 30,402.67 4.91

See Accountants' Compilation Report

Page 12: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatement of Revenue & Expenses - Modified Cash Basis

For the Three Months Ending March 31, 2011

Current MonthThis Year

Current MonthLast Year

Year to DateThis Year

Year to DateLast Year

RevenuesHMR Tax Revenue $ 168,444.95 $ 168,983.93 $ 494,973.26 $ 469,793.11Prior Year HMR Tax Revenue 648.16 3,677.69 11,702.22 13,261.02Rental Income 31,629.29 34,674.60 88,472.22 107,875.76Other Income 2,900.00 14,661.25 3,410.00 16,184.71Parking Revenue 365.00 793.00 1,234.00 1,845.00Parking Lease 0.00 0.00 3,220.12 3,397.39Gift Shop Sales 383.48 296.35 812.74 733.38Visitor Store 2,927.93 587.66 4,904.64 1,341.10Partnership Income 400.00 800.00 2,400.00 2,600.00Admission Revenue 770.00 673.95 1,058.54 1,146.04Investment Income 0.00 0.00 2,348.19 0.00Special Projects 675.00 0.00 675.00 0.00Interest Income Investments 1,356.01 3,219.22 1,356.01 9,486.86Interest Income Checking 486.79 226.05 1,391.15 616.24Visitor Guide Ad Income 575.00 0.00 1,075.00 0.00Hospitality Summit 180.00 0.00 180.00 0.00Transfer In 0.00 0.00 0.00 155,000.00

Total Revenues 211,741.61 228,593.70 619,213.09 783,280.61

Cost of SalesClinton House Gift Shop 277.70 0.00 846.59 33.09

Total Cost of Sales 277.70 0.00 846.59 33.09

Gross Profit 211,463.91 228,593.70 618,366.50 783,247.52

ExpensesSignage- Tourism 999.06 2,266.31 1,217.56 3,794.24Credit Card Discounts 401.01 392.03 1,346.83 733.43Bank Charges 310.29 0.00 342.15 16.97Parking Expense 100.00 100.00 300.00 300.00Advertising & Marketing 37,082.38 25,750.31 55,393.08 82,100.89Brochures 23,118.11 12,000.00 45,845.60 39,615.79Accounting & Legal Fees 0.00 600.00 1,300.00 1,890.00Office Expense 552.11 540.77 2,775.97 4,214.49Visitor Store Exp 150.67 (579.24) 8,018.50 1,060.84Insurance & Health Benefits 5,613.81 3,203.65 13,579.65 9,044.09408 (P) Company Match 895.54 897.92 2,096.42 2,242.93Car Allowance 300.00 300.00 750.00 750.00Telephone Expense 709.09 967.44 2,264.14 3,259.29Postage and Shipping Expense 500.00 626.29 2,479.12 4,455.84Tracking Software 1,695.00 1,695.00 1,695.00 1,695.00Rent 0.00 12,000.00 12,000.00 12,000.00Maintenance/Lawn 0.00 30.00 0.00 30.00Repairs & Maintenance Expense 36,214.07 5,921.68 49,037.79 22,325.95Kamensky Fountain Maintenance 471.55 149.95 1,205.64 1,977.82Linens 768.66 815.93 4,776.15 5,150.16Publications & Dues 1,645.00 1,479.00 3,055.00 3,548.95Travel/Training Expense 3,270.56 2,593.91 7,954.58 11,234.88Taxes & Licenses 967.23 0.00 967.23 0.00Collections Expense 3,381.86 3,453.23 10,133.51 9,661.08Payroll Tax Expense 3,121.65 3,577.26 7,854.94 8,542.32Convention Development 2,720.05 1,100.63 8,318.24 5,016.45Research Expense 0.00 0.00 475.00 0.00Contract Labor 3,925.50 4,497.50 11,990.50 11,027.50Commissions 0.00 2,228.00 0.00 4,771.50

See Accountants' Compilation Report

Page 13: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville A&P CommissionStatement of Revenue & Expenses - Modified Cash Basis

For the Three Months Ending March 31, 2011

Current MonthThis Year

Current MonthLast Year

Year to DateThis Year

Year to DateLast Year

Wages Expense 35,124.78 35,663.68 86,771.07 86,193.09Electricity Utility 4,293.36 4,157.75 13,713.01 13,524.42Gas Utility 1,064.96 3,251.81 7,611.68 7,803.05Water Utility 601.43 552.15 2,608.38 1,459.31Cable 0.00 89.39 1,458.61 268.17Recycling 241.84 165.28 413.73 495.84Security 381.85 564.52 1,096.77 1,932.96Airport Advertising 1,335.00 0.00 1,485.00 1,485.00Minor Equipment 9,391.89 220.00 13,716.80 8,206.28Airport Info Booth 1,200.00 0.00 1,200.00 1,200.00DECA 0.00 0.00 1,827.75 1,350.00AR Air Museum 0.00 0.00 0.00 5,300.00Theatre Squad 0.00 2,852.71 0.00 6,823.87Joe Martin 2,500.00 0.00 2,500.00 0.00Bikes, Babes, & Bling 0.00 185.73 0.00 1,535.73Bikes, Blues, & Hot Rods 0.00 3,912.50 0.00 8,239.17National School Boards 0.00 257.26 0.00 2,257.26Arts Live Theatre 0.00 0.00 1,000.00 0.00Misc Special Project 21,365.72 2,510.35 25,351.43 14,934.17Bond Payments-Town Center 56,304.00 55,949.41 168,912.00 167,848.23Trustee Expense 0.00 0.00 1,125.00 1,125.00Transfer OUt 0.00 0.00 0.00 155,000.00

Total Expenses 262,718.03 196,940.11 587,963.83 737,441.96

Net Income $ (51,254.12) $ 31,653.59 $ 30,402.67 $ 45,805.56

See Accountants' Compilation Report

Page 14: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville Advertising and PromotionStmt of Budget, Revenue and Expense-Modified Cash Basis

Month Ending March 2011

2011 2011 2011 2011 March March 2010Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date

Accumulated Actual Balance Budget Actual ActualBudget

RevenueHMR Tax Revenue 2,171,850.00 514,822.00 494,973.26 1,676,876.74 180,507.00 168,444.95 469,793.11 Prior Year HMR Tax Rev - 11,702.22 (11,702.22) 648.16 13,261.02 Interest 35,000.00 8,756.00 3,704.20 31,295.80 2,916.00 1,356.01 9,486.86 Visitor Guide ads 15,000.00 - 1,075.00 13,925.00 575.00 Misc Income 17,000.00 17,000.00 2,600.00 14,400.00 2,600.00 2,692.46 Health Reimbursement 4,893.41 1,220.59 - 4,893.41 407.00 Rental Income - 8,250.00 (8,250.00) 2,750.00 7,923.00 Interest Inc Checking 1,500.00 375.00 1,163.01 336.99 125.00 418.84 307.51 Total 2,245,243.41 542,173.59 523,467.69 183,955.00 176,792.96 503,463.96

ExpensesUnrealized Gain/LossTown Center Fund 675,548.64 168,486.00 168,912.00 506,636.64 56,162.00 56,304.00 167,848.23 Bond Audit Exp 2,000.00 - - 2,000.00 Bond Paying Agent Fee 6,000.00 1,500.00 1,125.00 4,875.00 1,125.00 Workman's Comp Ins 2,600.00 - - 2,600.00 Collection Exp 43,437.00 10,295.00 10,133.51 33,303.49 3,610.00 3,381.86 9,661.08 Transfer to CVB 313,431.24 100,000.00 - 313,431.24 125,000.00 Transfer to Clinton Hou 72,071.00 30,000.00 - 72,071.00 30,000.00 Peace Fountain Maint 10,000.00 2,499.00 1,205.64 8,794.36 833.00 471.55 1,977.82 Contract Labor - 8,250.00 (8,250.00) 2,750.00 8,250.00 Salaries 81,653.00 20,412.00 16,666.66 64,986.34 6,804.00 6,666.66 15,502.04 Payroll Tax Exp 7,348.77 1,836.00 1,485.79 5,862.98 612.00 550.41 1,568.02 Insurance-Health 10,953.51 2,640.00 1,482.01 9,471.50 880.00 435.79 (150.53) 401K Match 2,449.59 600.00 494.37 1,955.22 200.00 200.00 471.85 Car Allowance 3,600.00 900.00 750.00 2,850.00 300.00 300.00 750.00 Advertising & Marketing 400,000.00 60,000.00 54,532.79 345,467.21 25,000.00 37,082.38 79,819.75 Airport Info Booth 5,200.00 1,200.00 1,200.00 4,000.00 1,200.00 1,200.00 Airport Advertising 6,000.00 - 1,485.00 4,515.00 1,335.00 1,485.00 Brochures 150,000.00 20,000.00 45,845.60 104,154.40 15,000.00 23,118.11 39,615.79 Website Update 5,000.00 - - 5,000.00 Signage- Tourism 10,000.00 3,300.00 1,217.56 8,782.44 1,500.00 999.06 3,794.24 Publication & Dues 2,045.00 725.00 750.00 1,295.00 125.00 575.00 969.95 Travel/Training 5,000.00 2,400.00 100.00 4,900.00 1,200.00 100.00 763.56 Recycling - - - 495.84 Office Sup & Printing 1,000.00 300.00 356.56 643.44 100.00 135.80 138.34 Postage 20,000.00 4,000.00 2,369.13 17,630.87 2,000.00 500.00 4,181.58 Professional Services 7,500.00 1,875.00 1,300.00 6,200.00 625.00 1,890.00 Convention Development - 385.35 (385.35) 385.35 Audit Expense 2,000.00 - - 2,000.00 Town Center Garden M 10,000.00 - - 10,000.00 Square Gardens - - - Special Projects 239,176.00 239,176.00 28,217.61 210,958.39 17,404.15 4,982.97 Air Museum - - 5,300.00 AR H.S. Coaches Clinic - - Arts Live - - Bikes, Babes, & Bling - - 1,535.73 Bikes, Blues, & Hot Rods - - 8,239.17 Committee for Mardi Gras - - DECA Marketing Fash. Show - - 1,350.00 H.S. Allstar Games - - NWA Coaches Clinic - - Saturday of Champions - - State Soccer Finals - - 7A State Track Meet - - Baseball & Softball Weekend - - Dickson St Music - - Duathlon - - 4 State Volleyball Classic - - Iron Pig Festival - - 2,000.00 Joe Martin Stage Race - - 2,500.00 Natl School Boards - - 2,257.26 Ozark Valley Triathlon - - 500.00 Fayettville Night Jam - - Ozark Millitary Museum - - Solar Splash - - TheatreSquared - - 6,823.87 Tri Sports Kid's & Family Triathlon - - NCAA Baseball Regional - - NCAA Track Indoor - - SEC Tennis Tournament - - SEC Men's & Women's Indoor - - SEC Softball Championships - - Walton Arts Center - - Misc Expense - - - Repair & Maintenance 75,000.00 12,000.00 30,301.66 44,698.34 4,000.00 30,076.66 1,803.11 Minor Equip 50,000.00 18,750.00 3,781.45 46,218.55 6,250.00 2,451.89 7,863.29 Depreciation Exp 20,000.00 4,995.00 - 20,000.00 1,665.00 Bank Charges - 159.30 (159.30) 127.44 16.97 Taxes & Licenses - - -

- 97.85 - -

Unallocated Revenue 6,229.66 6,229.66 - 6,229.66 Total 2,245,243.41 714,118.66 382,604.84 126,866.00 191,551.11 536,529.93

Page 15: Fayetteville Advertising and Promotion Commission - May 16, 2011

Clinton House MuseumStmt of Budget, Revenue, and Expense-Modified Cash Basis

Month Ending March 2011

2011 2011 2011 2011 March March 2010Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date

Accumulated Actual Balance Budget Actual ActualBudget

RevenueTransfer from A&P 72,071.00 30,000.00 235.00 71,836.00 30,000.00 Admission 6,000.00 1,500.00 1,166.86 4,833.14 500.00 770.00 1,146.04 Special Events - - - Gift Shop Sales 5,000.00 1,248.00 990.05 4,009.95 416.00 383.48 764.38 Interest 144.00 36.00 29.85 114.15 12.00 8.19 42.34 Other Income - 360.00 (360.00) Total 83,215.00 32,784.00 2,781.76 928.00 1,161.67 31,952.76

ExpensesSalary+Benefits 35,865.00 8,475.00 6,917.50 28,947.50 2,825.00 2,755.00 6,725.27 Payroll Tax Exp 2,870.00 678.00 626.04 2,243.96 226.00 249.32 639.61 Insurance-Health 4,025.00 1,005.00 1,268.12 2,756.88 335.00 432.46 703.78 401K Match 975.00 234.00 192.02 782.98 78.00 77.26 150.00 Rent 24,000.00 12,000.00 12,000.00 12,000.00 12,000.00 Utilities-$3690 - - - Water 1,000.00 120.00 153.96 846.04 40.00 56.81 113.61 Gas 1,345.00 609.00 773.23 571.77 162.00 21.85 640.76 Electricity 1,060.00 168.00 238.41 821.59 56.00 190.96 Telephone Actual 1,250.00 315.00 317.81 932.19 105.00 108.94 312.73 Materials & Supplies 1,100.00 250.00 255.14 844.86 100.00 255.14 145.07 Credit Card Discounts 750.00 185.00 198.00 552.00 60.00 46.67 73.46 Bank Charges - - - Security 275.00 66.00 43.70 231.30 22.00 65.55 Maintenance/Lawn 500.00 150.00 - 500.00 50.00 30.00 Repair/Maintenance 1,000.00 200.00 4,043.32 (3,043.32) 52.32 Sales Tax/Other Tax 500.00 100.00 795.39 (295.39) 35.00 561.89 31.00 Special Projects 1,000.00 300.00 - 1,000.00 100.00 Publications/Dues 200.00 - 100.00 100.00 100.00 Travel/Training 500.00 - - 500.00 94.99 Gift Shop Items 5,000.00 1,500.00 846.59 4,153.41 277.70 33.09 Total 83,215.00 26,355.00 28,769.23 4,194.00 4,995.36 21,949.88

Page 16: Fayetteville Advertising and Promotion Commission - May 16, 2011

Convention Visitors BureauStmt of Budget, Revenue, and Expense-Modified Cash Basis

Month Ending March 2011

2011 2011 2011 2011 March March 2010Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date

Accumulated Actual Balance Budget Actual ActualBudget

RevenueTransfer from A&P 313,431.24 125,000.00 - 313,431.24 125,000.00 Interest 600.00 150.00 57.07 542.93 50.00 12.61 172.87 Partnership Dues 6,000.00 2,800.00 2,400.00 3,600.00 1,600.00 400.00 2,600.00 Travel Hero 3,000.00 500.00 - 3,000.00 Vist. Ctr. Store 30,000.00 5,000.00 4,904.64 25,095.36 2,000.00 2,927.93 1,662.20 Special Projects - 675.00 (675.00) 675.00 First Thursday 5,000.00 1,200.00 - 5,000.00 Dickson St 1,500.00 500.00 - 1,500.00 500.00 Film Festival - - - Premeir Baseball - - - Other Income - 630.00 (630.00) 480.00 1,100.00 Total 359,531.24 135,150.00 8,666.71 4,150.00 4,495.54 130,535.07

ExpensesSalary+Benefits 183,608.00 43,500.00 35,180.38 148,427.62 14,500.00 14,408.00 37,766.78 Payroll Tax Exp 14,688.00 3,672.00 3,194.91 11,493.09 1,224.00 1,299.73 3,486.45 Insurance-Health 25,362.00 4,800.00 5,940.40 19,421.60 1,600.00 2,584.76 4,560.48 401K Match 5,508.24 1,377.00 1,028.67 4,479.57 459.00 414.04 940.15 Telephone 5,000.00 1,248.00 1,271.59 3,728.41 416.00 414.06 684.59 Electricity 4,620.00 780.00 1,186.77 3,433.23 260.00 277.83 1,320.94 Water 650.00 165.00 153.88 496.12 55.00 47.37 135.06 Conv & Tourism Develop 40,000.00 10,450.00 7,835.04 32,164.96 5,200.00 2,334.70 5,016.45 Travel & Training 32,385.00 9,145.00 7,854.58 24,530.42 2,975.00 3,170.56 10,376.33 Publications/Dues 3,810.00 1,960.00 2,205.00 1,605.00 790.00 970.00 2,470.00 Repair/Maintenance 2,000.00 400.00 264.80 1,735.20 174.80 251.01 Office Supp/Printing 12,000.00 2,500.00 950.04 11,049.96 1,000.00 52.17 2,933.13 Tracking Sftware/Maint 2,000.00 - 1,695.00 305.00 1,695.00 1,695.00 Credit Card Discounts 1,000.00 200.00 393.43 606.57 100.00 69.08 130.57 Taxes & Licenses(ASCAF 300.00 300.00 405.34 (105.34) 405.34 321.10 Visitor Ctr Store Itms 20,000.00 8,000.00 8,018.50 11,981.50 1,000.00 150.67 1,060.84 Education Reimbursement - - - Bank Charges - 182.85 (182.85) 182.85 Parking Expense 1,200.00 300.00 300.00 900.00 100.00 100.00 300.00 Advertising & Marketing - - - 1,150.00 Special Project - 1,000.00 (1,000.00) 2,835.00 First Thursday 3,900.00 - - 3,900.00 Dickson St 1,500.00 500.00 - 1,500.00 500.00 Minor Equipment - 6,994.61 (6,994.61) 6,940.00 Premier Baseball - - Sales Tax - - Depreciation Expense - - Research Expense - 475.00

- - - Total 359,531.24 89,297.00 86,530.79 30,179.00 35,690.96 77,433.88

Page 17: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville Town CenterStmt of Budget, Revenue, and Expense-Modified Cash Basis

Month Ending March 2011

2011 2011 2011 2011 March March 2010Annual Budget Year To Date Year To Date Year Monthly Monthly Year To Date

Accumulated Actual Balance Budget Actual ActualBudget

RevenueRental Incl Service - - Actual 11 394,880.00 103,403.00 80,364.72 314,515.28 39,300.00 29,023.29 101,137.30 Interest - Checking 480.00 120.00 141.22 338.78 40.00 47.15 93.52 Parking Revenue - - - Daily 7,000.00 1,680.00 1,234.00 5,766.00 723.00 365.00 1,845.00 Leases 10,000.00 3,354.00 3,220.12 6,779.88 (200.00) 3,397.39 Sales Tax Exp (3,500.00) (400.00) (377.50) (3,122.50) (144.00) Special Projects 10,000.00 - - 10,000.00 Misc Revenue - - - 12,392.25 Transfer - - - Total 418,860.00 108,157.00 84,582.56 39,863.00 29,291.44 118,865.46

ExpensesSalary+Benefits 156,379.00 37,398.00 28,006.53 128,372.47 12,466.00 11,295.12 26,199.00 Commissions - - - 4,771.50 Contract Labor 1,500.00 375.00 3,740.50 (2,240.50) 125.00 1,175.50 2,777.50 Payroll Taxes 12,510.00 3,075.00 2,548.20 9,961.80 1,025.00 1,022.19 2,848.24 Credit Card Discounts 3,000.00 750.00 755.40 2,244.60 250.00 285.26 529.40 Insurance 19,827.60 4,322.00 4,889.12 14,938.48 1,722.00 2,160.80 3,930.36 401K Match 4,691.37 1,027.00 381.36 4,310.01 407.00 204.24 680.93 Utilities - - - Water 6,225.00 1,450.00 2,300.54 3,924.46 475.00 497.25 1,210.64 Phone 720.00 180.00 674.74 45.26 60.00 186.09 2,261.97 Electricity 64,741.00 16,147.00 12,287.83 52,453.17 5,020.00 4,015.53 12,012.52 Gas 11,969.00 6,746.00 6,860.30 5,108.70 1,096.00 1,064.96 7,162.29 Cable 5,400.00 1,350.00 1,458.61 3,941.39 450.00 268.17 Recycle Dumpster 1,980.00 495.00 413.73 1,566.27 165.00 241.84 Postage 500.00 150.00 109.99 390.01 263.56 Minor Equipment - 2,940.74 (2,940.74) 342.99 Office Expense 6,000.00 1,580.00 1,214.23 4,785.77 490.00 109.00 1,117.65 Linens 25,000.00 6,249.00 4,776.15 20,223.85 2,083.00 768.66 5,150.16 Outside LaundryRepairs & Maintenanc 60,750.00 14,000.00 14,428.01 46,321.99 2,500.00 5,910.29 20,271.83 Advertising & Promo 3,000.00 1,750.00 860.29 2,139.71 1,131.14 Travel/Training 3,000.00 1,000.00 - 3,000.00 500.00 Building Insurance 9,000.00 - - 9,000.00 Taxes & Licenses 4,000.00 - - 4,000.00 1,184.54 Special Projects 10,000.00 5,000.00 1,461.57 8,538.43 1,461.57 7,116.20 Misc 3,667.03 - - 3,667.03 Bank Charges - - - Security 5,000.00 800.00 1,031.22 3,968.78 400.00 360.00 1,867.41 Depreciation Eps - -

- - - - -

Total 418,860.00 103,844.00 91,139.06 29,234.00 30,758.30 103,098.00

Page 18: Fayetteville Advertising and Promotion Commission - May 16, 2011

TO: Mayor JordanA & P Commissioners

CC: Don Marr, Chief of Staff

FROM: Kit Williamr

DATE: April S,20ll

Kit WiiliamsCity Attorney

Jason Iì. KelleyAssistant City Anorney

RE: Overdue HPIR collection efforts

The active overdue HMR collection case list shrank from 22 to 17 inMarch.Five or six of those cases were dismissed or showe d a zero Delinquent Balance.The city Prosecutor collecte d s2r440.41 in ivtarct, for a year-to-date total ofs1t,332.27.

Alderman Justin Tennant has agreed to sponsor an ordinance to amend theHMR tax code to 1o longer exempt concession srands operated fJ;¡o,¡ äti,jof time (for festivals). I hãve attached,a copy oitr,i, proposed ordinance.

Page 19: Fayetteville Advertising and Promotion Commission - May 16, 2011

ORDINANCE NO.

AN ORDINANCE TO AMEND $35.19 AND $35.30 DEF'INITIONS OF THEcoDE oF pevErrE**l_ï" _ rHE oppñlnou oFCONCESSION STATVO¡ i?¡'r,AóVE'îù'ÈþEMPTION

FOR STANDSOPERATED ON E SHON''TERM EÃSIS ËOñTESTIVALS

,o"rfr"ruiî""1HåÏ*%îrl" rHE cIrY couNcrl, oF rHE crry oF,

Section l: That the City Council of the City of Fayefteville, Arkansas hereby amends$35'19 Derinitions-and g3s'3óõ"niit¡on, "rir,. t"irrä,t,r

9o_d" ui ¿"l"ri"e the definitions of"concession stands" ttt"it .niirrtiãr ä"¿ .nu.ting åií.îåï"", definitions as forows:,,Concession

stands. Except for stands run blquarinedu'9":4('xìt;r,h.r;;;#'ï"J,åï;oå"1'":Ti"åï,,ïå:

Slij:Ï;',"rïj,,1q"il; *d o,h", r"áã'ã' ¿i"r. concession stands are

PASSED and ApPROVED this lgrh day of Apr il,20ll.

APPROVED: ATTEST:

By:LIONELD ¡OnnÃF, rr¿ayo,

By:SONDRA

Page 20: Fayetteville Advertising and Promotion Commission - May 16, 2011

CLINTON K. JONESCITY PROSECUTORBRIAN THOMAS

DEPUTY CITY PROSECUTOR

MANDY FINKLEAOFFICE AOiIINISTRATOR

E-mall: hotcheck@öl.fayotevlllo.ar.usPHONE: (479) SZS€327

(479) 575€378Hot Checks: (479) SZS{AS4

FAX #: (479) SZS-0373OFFICE OF CITY PROSECUTOR

MEMO

TO:

FROM:

DATE:

RE:

K. WilliamsFayetúeville City Attorney

Casey JonesFayetteville City prosecutor

April 4,2011

Status of Active HMR cases

4.

1. Acambaro Four

2. Brenda's Drive-In

3. Butcher Block

Delta Soul

5. Dickson Street Theater

6. Dominoes Pizza

Jesus Socarro

Collin L. Wilkins

Gary W. Bell

Nels E. Danielson, Jr.Nels E. Danielson, Sr.

James H. Bullock

Benton S. BandyClinton W. Ogle

Lloyd W. Hardison

Delinquent Balance: $1,469.04 (5 & 6, 09)Active Criminal Summons

Delinquent Balance: -0- (10/10)Active Criminal Summons

Court Ordered to pay $200.00 per MonthDelinquent Balance: $ l,g7l.2gActive Contempt of Court

Active Criminal Summons (11/10)Criminal Summons (l l/10) - Dismissed@ AnaignmentCriminal Summons (l l/10) - pulledper PAPaid: $355.26 (tt/t})Delinquent Balance: -0- (l l/10)

Arraignment 4/22 (I2/ I0)Arraignmen t 4/22 (t2/ I 0)Paid: $794.71 (t2/10)Delinquent Balance: -0- (12/10)

Delinquent Balance: $4,590.66TD: 7/08/09 - Court ordered ro pay$200.00 a monrhCriminal Summons (Fail to pay HMR)Trial Date: 9/15/10 - No ShowActive FTA Warrant

ffiLffiVr$å#

Telecommunicafion for the Deaf TDD (479) SZt-tets lT6SouthCtrrr.tr@

Page 21: Fayetteville Advertising and Promotion Commission - May 16, 2011

Kit WilliamsApnl 4,2011Page2

7. Elenitas

8. Frulatti

9. Hallabong KoreanRestaurant

10. Hogwild Pizzena

11. La Duena

12. Lightbulb Club

13. Mama Deans

14. Seafood Market Bar/Grill

Elaine M. Reyes

Mary A. McNeilTodd E. McNeill

Paul S. Yeo

David S. Mackey

Vfaria D. De-Aguilera

Benton S. BandyClinton W. Ogle

Meneria D. MsrrisonTerry L. Morrison

Craig E. Dowd

15. Shanghai Chinese andChina Garden

16. Soul Restaurant & Lounge

Paid: $572.44 (fi &,12,10)Delinquent Balance: -0-Active Criminal Summons

Paid: $200.00Delinquent Balance: $l 59.34

DelinquentBalance: -0-(9& 10, l0)Criminal Summons - Dismissed atArraignment

Delinquent Balance: $1,330.00 (l _ 3, 09)Delinquent Balance: No Forms (4/0g)TD: 10/28/09 -90 days to payTD: 7/l4lt0 Gail ro pay HVfnlSettled (90 days ro pÐLetter

Delinquent Balance: No Forms (g & 10, t0)Pending Criminal Summons

Anaignment: 4/22 (l2l l0)Araignmenr : 4/22 (IZ/t})Paid: $368.00 (12fi0)Delinquent Balance: -0- (12110)

Arraignment 4/t (Il &,lZ, t0)Arraignment 4/25 (ll & lZ,l0)Delinquent Balance: -0- (l I &.12,10)

Paid: -0-Delinquent Balance: 54,942.60TD.: 9/16/09 - Time pay: $200.00 by the30ú of every month.Trial Date: S/t9/10 (Fail to pay HMR)Settled - to pay $100.00 a month

Paid: -0-Delinquent Balance: $3,090.00

Paid: $150.00Delinquent Balance: $1,343.64 (3 & 4, l0)Trial Date: 10/13/10Settled -to pay $150.00 amonth

Hsiao L. J. Shen

Cus"y E. Dighero

Page 22: Fayetteville Advertising and Promotion Commission - May 16, 2011

Kit WilliamsApnl4,201lPage 3

17. WOW Japanese Bistro Chong N. Kim

TOTAL: 92,440.41

Delinquenr Balance: $33.00 (2/10)Delinquent Balance: $44S.00 (3/ l0)Trial Date: 7/ZB/10 - Senled ç2. A. í, rc¡Delinquent Balance: $704.00 i+ A 5, f O¡Trial Date: tI/03/10 (4 &. s, tò¡ _ No ShowSet for Trial: S/4/ll (4 &,5, 10iDelinquent Balance: 5276.00 6ttO¡Set for Trial: S/4/tt (6/10)Delinquent Balance: $21 6.00 (7 /10)Set for Trial: 514/tt (7/10)Delinquent Balance: $360.00 (g & 9, 10)Set for Trial: 5/4/ll (g & 9, l0)Delinquent Balance: No Forms (10/10)Pending Criminal Summons (10/10)Delinquent Balance: No Forms (nlrc)Active Criminal Summons (l t/lò)

Page 23: Fayetteville Advertising and Promotion Commission - May 16, 2011

CLINTON HOUSE MUSEUM

MONTHLY REPORT APRIL 2011

The Clinton House Museum had a total of 106 visitors in April 2011. The arrival of spring and Hillary’s blooming daffodils and tulips on the Grounds has made the House a visual explosion of color and beauty. New exhibits on H.H. “Scotty” Taylor and Dr. Warren Gifford offer a deeper and more conceptual look into the historical significance of the House. Additional exhibits on Gilbert and Bo Swanson and several featuring Clinton Memorabilia will be completed in May.

MUSEUM ACTIVITIES AND EVENTS:

The Clinton House Museum Board of Directors met on April 6th. The Board was excited about the progress of the garden, exhibits, group tours, and events. Curator, Kate Johnson, was invited to speak to volunteer workers at Mount Sequoyah on April 6th and 13th. The history of the House and the Clinton’s Fayetteville years were unique and informative entertainment for the Methodist lunchtime crowds. Many of the volunteers visited the House upon completion of their work. On April 20th, the House welcomed Arkansas Department of Parks & Tourism Commissioners along with A&P Chairwoman, Maudie Schmidt and members of the Fayetteville Town Center and Visitors Bureau staff. The Commissioners (some for the first time) were excited to see the Museum and the First Ladies Garden. Executive Director of Arkansas Parks & Tourism, Richard Davies, was particularly enthralled by the “vintage” Clinton political television ads. The Cassville Young Democrats visited the Museum on the 27th of April. Club Sponsor, Bonnie Cox brought a group of students last spring and for many, this was their second time to visit. Cox felt last year’s visit was a rich experience for the students has turned the trip into an annual event. The eager group of Young Democrats even held a fundraiser to pay for the trip’s expenses.

Page 24: Fayetteville Advertising and Promotion Commission - May 16, 2011

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Sales Totals $854.92 $1,262.24 $2,450.88 $5,220.72

2010Totals $557.65 $354.29 $745.44 $2,166.24 $2,296.32 $2,360.35 $3,516.20 $3,557.59 $2,680.20 $2,889.62 $2,515.90 $5,694.64

% Change

from 2010 53.3% 256.3% 228.8% 141.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0% -100.0%

Visitor Count 295 238 691 1301

2010 Totals 213 209 432 901 945 1,062 1,378 1,304 1,049 1,145 816 754

% Change

from 2010 38.50% 13.88% 59.95% 44.40% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00% -100.00%

2011 Goal = $30,000/year or $2,500/month $0.00

$9,788.76 $0.00

2,525 0

0

% Change = divide the difference between the two numbers by the 2010 numberthen move the decimal two spaces right

20 10Monthly Sales Average=$2,444.54 2010 Monthly Visitor Average=851

2010 sales per visitor = $2.87 2011 sales per visitor = $3.97

Fayetteville Visitor Center - 2011 Sales & Visitor Count

Yearly Monthly

AveragesTotals

on pace for:

Page 25: Fayetteville Advertising and Promotion Commission - May 16, 2011

Definite Bookings By Booking Date

April 2011 Meeting Dates Attnd Peak Rooms $ Value

Mt Sequoyah 04/06/2011 35 0 0 8,382

Clinton House Museum Presentation 04/06/2011

Mt Sequoyah 04/13/2011 35 0 0 8,382

Clinton House Presentation 04/13/2011

UA Track and Field 04/21/2011 500 50 125 119,745

John McDonnell Invitational 04/24/2011

Good to Go with Patti Beth 05/31/2011 35 0 0 8,382

05/31/2011

Arkansas Activities Association 09/26/2011 100 20 40 23,949

Womens' 7A State Golf Championships 09/28/2011

Arkansas Activities Association 10/03/2011 100 20 40 23,949

Men's 7A State Golf Championships 10/05/2011

Arkansas Activities Association 10/17/2011 200 40 40 47,898

Men's & Women's 7A State Tennis Championships 10/18/2011

California Oregon Symposium 10/28/2011 50 30 90 11,975

Symposium 10/30/2011

Arkansas Living History Association 03/01/2012 200 15 45 47,898

Annual Conference 03/04/2012

1,255 175 380 $300,559.95

Lost Business By Reason

Business Turned Lost Between 04/01/2011 and 04/30/2011

Poor participant sign up Rep Mtg Dates Attd Rm Nts $ Value

Southwest Tours JULIE 05/11/2011 52 60 $12,453.48

Trying to rebook for 2012 05/13/2011

Page 26: Fayetteville Advertising and Promotion Commission - May 16, 2011

Convention Calendar

Attendance/ Peak/Rooms

Headquarters

Meeting Dates

April 2011

4/1/2011 Midwest Cheer and Dance Association 500 0 0

4/3/2011 Cosmopolitan Hotel

4/1/2011 All Sports Productions** 1,100 75 150

4/3/2011 Iron Pig Festival Cosmopolitan Hotel

4/2/2011 Association of Mechanical Engineers 200 50 50

4/2/2011 District E Conference Citywide

4/2/2011 Friends International 35 0 0

4/2/2011 Backyard Billionaire Tour

4/2/2011 Good to Go with Patti Beth 30 0 0

4/2/2011

4/6/2011 Mt Sequoyah 35 0 0

4/6/2011 Clinton House Museum Presentation

4/7/2011 UA Mathematical Sciences 40 40 40

4/9/2011 Spring Lecture Series Cosmopolitan Hotel

4/7/2011 Frances Custom Tours 45 0 0

4/7/2011 U of A driving tour and dinner@ Power House

4/8/2011 American Institute of Chemical Engineers 250 75 150

4/10/2011 Regional Conference Holiday Inn Express

4/8/2011 Arkansas Comets - Soccer 1,000 300 600

4/10/2011 Ozark Classic Cup Citywide

4/9/2011 Hogeye Marathon & Relays 1,000 150 300

4/10/2011 Hogeye Marathon Cosmopolitan Hotel

4/9/2011 Frances Custom Tours 45 0 0

4/9/2011 Student Group

4/9/2011 Leverett Elementary 30 0 0

4/9/2011

4/13/2011 Mt Sequoyah 35 0 0

4/13/2011 Clinton House Presentation

4/15/2011 UA Alumni Association 1,000 300 600

4/17/2011 Black Alumni Reunion Citywide

4/15/2011 UA Engineering 500 250 500

4/17/2011 Engineering Academy Citywide

4/15/2011 Dudley Thunder Series 200 25 50

4/17/2011 Adult Softball Tournament Holiday Inn Express

Page 27: Fayetteville Advertising and Promotion Commission - May 16, 2011

4/20/2011 Arkansas Parks and Tourism Commission 42 10 10

4/21/2011 Monthly Meeting Cosmopolitan

4/21/2011 UA Track and Field 500 50 125

4/24/2011 John McDonnell Invitational Citywide

May 2011

5/5/2011 All Sports Productions 1,000 100 300

5/8/2011 Joe Martin Stage Race Cosmopolitan Hotel

5/7/2011 Good to Go with Patti Beth 35 0 0

5/7/2011

5/11/2011 Southwest Tours 50 0

5/13/2011 Clarion

5/11/2011 University of Arkansas 5,000 0 0

5/11/2011 Dalai Lama Visit

5/13/2011 University of Arkansas** 15,000 1,600 3,200

5/15/2011 Graduation Citywide

5/14/2011 UA Tennis 200 25 25

5/15/2011 NCAA Women's Tennis 1st & 2nd Rounds Rogers Embassy Suites

5/17/2011 Dream Journeys 40 0 0

5/17/2011 Fayetteville Tour- Farmers Market and Golden Coral

5/20/2011 Arkansas Activities Association 250 100 200

5/22/2011 State Soccer Finals Citywide

5/20/2011 Arkansas Activities Association 250 100 200

5/22/2011 State Softball Championships Citywide

5/31/2011 Wal-Mart** 20,000 1,000 3,000

6/3/2011 Annual Shareholders Meeting Citywide

5/31/2011 Good to Go with Patti Beth 35 0 0

5/31/2011

June 2011

6/2/2011 Bilbrey Tours 50 0 0

6/2/2011

6/9/2011 B.E.S.T Baseball 1,000 500 1,500

6/12/2011 Hawg Showcase Citywide

6/9/2011 Bikes, Babes & Bling** 1,000 250 550

6/12/2011 Summer Motorcycle Rally Citywide

6/10/2011 Pitch for the Cure 1,000 500 15006/12/2011 Citywide

6/17/2011 All Sports Productions** 375 50 100

6/19/2011 Kid's & Family Triathlon Cosmopolitan Hotel

Page 28: Fayetteville Advertising and Promotion Commission - May 16, 2011

6/18/2011 All Sports Productions** 1,050 50 50

6/19/2011 Ozark Valley Triathlon Cosmopolitan Hotel

6/19/2011 Arkansas Activities Association 2,000 250 1,450

6/23/2011 All Star Week Cosmopolitan Hotel

6/23/2011 UA Curriculum & Instruction 350 15 30

6/24/2011 UA Literacy Symposium: Differentiated Literacy Cosmopolitan Hotel

6/23/2011 Arkansas Trial Lawyers Association 50 10 10

6/24/2011 Continuing Education Cosmopolitan Hotel

Page 29: Fayetteville Advertising and Promotion Commission - May 16, 2011

Inquiries Tabulated by Source/ModeFrom: 4/1/2011 To: 4/30/2011

NOTE: This report shows only active modes and sources, and can only display the first nine active modes defined in your system.

Source 800 Number e-mail Formatted - Bulk

Formatted - First Cl

Totals

Mode

@ Website 5 3 74 210 292

Midwest Living 0 0 153 0 153

Southern Living 0 0 4 0 4

Travel Information.com 0 0 149 0 149

UA Graduate School 0 0 0 52 52

Totals: 5 3 380 262 650

Page 1 of 1 5/12/2011 04:56 PM

Fayetteville Convention & Visitors Bureau21 S. Block, Suite 100 ~ Fayetteville, AR 72701

Phone: (800) 766-4626, (479) 521-5776 ~ Fax: (479) 571-4731 ~ [email protected] ~ Web: www.experiencefayetteville.com

Page 30: Fayetteville Advertising and Promotion Commission - May 16, 2011

ADVERTISING INQUIRIES BY STATE - 2011

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC TOTAL

AE 1 1

Alabama 14 9 4 10 37

Alaska 2 4 1 7

Alberta 1 1 0 2 4

AP 1

Arizona 12 11 4 5 32

Arkansas 125 75 96 96 392

British Columbia 2 2 2 6

California 34 27 20 21 102

Colorado 8 14 11 8 41

Connecticut 1 3 1 1 6

Delaware 1 1 2

Florida 29 33 22 14 98

Georgia 23 15 6 7 51

Hawaii 1 2 3

Idaho 2 2 2 1 7

Illinois 66 49 37 46 198

Indiana 23 30 17 20 90

Iowa 36 22 17 15 90

Kansas 43 23 30 29 125

Kentucky 12 16 4 6 38

Louisiana 38 19 19 16 92Maine 1 2 2 3 8

Manitoba 1 1

Maryland 6 6 3 15

Massachusetts 3 11 4 1 19

Michigan 33 32 23 33 121

Minnesota 39 28 14 15 96

Mississippi 14 14 5 4 37

Missouri 139 74 50 57 320

Montana 4 3 1 8

Nebraska 15 8 11 10 44

Nevada 7 1 3 1 12

New Brunswick 3 4 2 2 11

New Foundland

New Hampshire 4 1 1 6

New Jersey 7 9 5 2 23

New Mexico 5 6 3 1 15

New York 19 23 18 11 71

North Carolina 25 10 5 8 48

North Dakota 3 3 2 1 9

Nova Scotia 2 1 3

Ohio 27 38 20 29 114

Oklahoma 74 22 35 34 165

Ontario 5 6 9 20

Oregon 3 4 3 7 17

Pennsylvania 16 25 12 15 68

Prince Edward Isl. 0 0

Puerto Rico 1 1 2

Quebec 3 2 2 1 8

Rhode Island 2 2 4

Saskatchewan 1 1 2

South Carolina 20 9 6 2 37

South Dakota 5 2 2 9

Tennessee 15 25 19 16 75

Texas 135 82 83 58 358

Thailand

Utah 9 6 1 1 17

Vermont 3 3

Virginia 12 7 13 9 41

Washington 18 6 7 2 33

Washington, D. C. 2 1 3

West Virginia 7 8 6 1 22

Wisconsin 42 31 19 20 112

Wyoming 4 6 2 12

Military 0

TOTAL 1197 880 685 650 0 0 0 0 0 0 0 0 3411

Page 31: Fayetteville Advertising and Promotion Commission - May 16, 2011

Fayetteville Town Center, Manager’s Activity Report April 1, 2011 to April 30, 2011 Sales:

APRIL

2010 (base) APRIL 2011

Month % Change

YTD 2010

YTD 2011

YTD % Change

Sales (# returned contracts by log date – GL)

18 25 6% 81 79 (2%)

Complete Events (Paid/Sponsored)

22 25 14% 62 69 11%

Sales ($ returned contracts by log date – GL)

$30,430.00 $40,900.00 34% $130,778.95 $119,711.75 (8%)

Collections ** ($ - Payment Log)

$37,217.23 $39,909.85 7% $152,963.32 $123,285.38 (19%)

$ Executed Contracts $32,350.00 $38,550.00 19% $117,139.00 $147,135.00 26%

Credit ($ - GL)

-0- -0- NA -0- -0- N/A

Average per event ($ Sales / # Sales)

$1,690.55 $2,152.63 27% $1,614.55 $1,639.89 2%

** We collected $39,909.85 for rentals and incidentals in April 2011. We have reached 30% of our 2011 goal.

Operations Items: • Sump pump in Garage had to be replaced and one was repaired. • Air conditioning unit in Dogwood was damaged by hail and lightning. • Teak Tables and umbrella’s on plaza.

Marketing, Sales and Public Relations: • Focus is on increasing week day business and working on 2012 bookings and executing contracts for future

events.

Event Listing � April 1 – Sigma Chi Derby Days � April 2 – Lincoln HS Prom � April 2 – West Fork HS Prom � April 4 – Kappa Banquet � April 5 – Fayetteville Leadership � April 6 – UA Towers � April 7 – UA Towers � April 8 – UA Towers � April 9 – UA Chemical Engineering � April 13 – UA College of Ed. & Health Prof. � April 15 – Shiloh Banquet � April 15 – UA Education Reform

� April 16 – Ballesteros Reception � April 16 – Rocha Reception � April 21 – Arkansas Parks & Tourism � April 22 – Blue Cliff College � April 23 – Glenn Wedding & Reception � April 25 – Order of Omega � April 25 – PepsiCo � April 27 – Smart Step � April 28 – Smart Step � April 29 – Benfield Reception � April 29 – West Fork Class Reunion � April 30 – Circle of Friends � April 30 – Thomas Reception

Page 32: Fayetteville Advertising and Promotion Commission - May 16, 2011

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