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“Build Your Facebook Business Page"

Creating a business page that connects with your audience and provides value to them.

Sponsored by: Waterloo Region Small Business Resource CenterPresented by: Gordon Diver & Kelly Craft

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About Gordon

© 2014 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62

Principal at Diverse Achievements, focus on Micro, For Purpose and Solo Entrepreneur companies. Helping these organizations level the playing field with overall business strategies primarily in Marketing, Social Media training/execution, CRM business processes.

What we’re not - social media ‘gurus’. I’m an experienced business strategist, having been a worker bee, a manager and a solo entrepreneur.

Digital Strategist at AptiSense (Kelly Craft, Founder) focuses on primarily the SMB markets. Helping these organizations build effective strategies, then use proven tactics and business processes to reach their goals as “Social Business” leaders in their industries. We focus on CRM, Social, Digital Marketing and more.

We occupy the middle ground:

We’re tacticians as well.

Image: diverseachievements.com

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Demonstrated Power of Facebook


Welcome to the Ontario Museum Of Archaeology:

• June 2012 – 200 followers

• 0 engagement

• Limited volunteer resources.

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What we’ll cover


• The Basics

• The Facebook Pages

• Creating your Page

• Best Practices

• Facebook Resources.

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The Elephant in the room.


Photo Credit: BrittnayH FlicrCC

WHY!

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The Basics – Personal vs Business


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First things First


Before you begin – What you need to know.

1. Your goals2. Your Audience3. Your Vanity URL4. Image Inventory5. Content Inventory6. Style and voice

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Timeline Photo Sizing


Image source: Jon Loomer Digitial

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Can you have just a Business Page?


You Can create your page without having a personal profile, but it’s not recommended for a few reasons.

So your first step is, if you don’t have one, create a personal profile. This wiki will show you how.

http://www.wikihow.com/Create-a-Facebook-Profile

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Creating Your Page


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Picking a Category


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Choose your Industry/Type


Categories are not as critical, so avoid spending too much time debating for two reasons.

1. You can change this at any time.2. They’ll still help within Graph

Search

Do take a little time to review each category. For storefronts, the Local Places has the best impact, though you can’t display your web address in the visible about section.

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Setting up your Page


Having keywords in your Page title can be a good idea because the keywords help your Page to come up in Facebook search.

You have a limit of 70 characters for your Page name.

Unfortunately you can’t use fancy capitalization like YourCompany, only capital is at the beginning.

You can change your page name, up to the point you gather 200 fans.

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Add to your Favorites Section


15© 2014 Aptisense #wrsbrc Presented by: @krcraft & @gdiver62

Publish Your Page

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Your first Ad – or Not


As part of your set up – you’re encouraged to create an ad to get your name out.

It’s not a bad idea, but I’d recommend building some content on your page first, getting comfortable with how to navigate and use your page effectively, then invest in paid advertising down the road.

You can skip this portion and move on to starting to build your page.

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Welcome to Your Page – Let’s Get Going


Your Admin Panel, only you and your admins can see this.

You can invite your personal FB contacts from here.

What the public sees. Next step, up load your Cover Photo – 851 pixels wide by 315 pixels high.

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The Admin Panel


Where you’ll see activity on your page; such as ‘likes’ and ‘shares’

Where you invite you’re personal Facebook contacts

When you’re ready to advertise, here is where you’ll start

If a Fan messages you, here is where it will appear.

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Within the Admin Panel


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Building An Audience


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Insights: Your Pages analytics


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Status Updates



Status Updates


Inspire a Theme

Unbounce created their successful Marketing Fails posts, based on the response to their blog post – note #hashtags.


Event Update


Click Thru for Events


How to Stay Ahead - Schedule


Scheduled Notification


Scheduled Posts in Activity Log


Scheduled Posts best practices

1. Write your own comments on the post you are sharing.

2. You can change the thumbnail picture to one you like better, choose FB provided or upload your own.

3. Change if you like the information in the snippet Facebook creates.

4. Schedule your post by using the drop down menu – You can schedule from 10 mins up to 6 months.

5. Click “Schedule” and your post will appear on your page at the appointed time.

6. If you’ve posted something controversial and circumstances change, you can delete or edit your post in the Activity Log.


Changing Your Cover Photo


Great Tools to create beautiful Covers


Editing Your Page - General


Edit Your Page – Page Info


Edit Your Page – Admins and Roles


Edit Your Page – More you can do.


Reply To Comments


Now the Bad News/Good News

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Facebook Best Practices


Tell people about your page, in-store/office notices, email footer, newsletter and website. Be sure to share what they’ll get from following your page.

Post at least once/day or as many times as serves your audience, but be consistent.

Avoid excessive “Cat pictures” and overly personalized posts – those are for your personal profile.

Funny is welcome! Your goal is to inform, entertain and promote.

Use a good image. Avoid stock images and use your own as much as possible.

Photos, videos, Offers and questions are the most engaging posts.

Encourage your audience to receive notifications of your posts – give a good reason to.

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How to stay current.


One of the challenges of Facebook for Business is staying current on best practices and the terms of service.

Successful brands, don’t preach or sell to their base, they engage and provide valuable information and make attempts to understand what their “fans” really want from their brand.

A great resource is: https://www.facebook.com/business/pagesbestpractices Where this photo came from.

https://www.facebook.com/business/pagesbestpractices

https://www.facebook.com/business/pagesbestpractices

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Small Trick of the Trade – Be Human


Source: Buddy Media

Used sparingly and appropriately, can be very powerful and show your personality.

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Encourage your Fans to Participate


A great way to build your audience, is to encourage your fans to get involved.

This quick 5 minute video from Mark Schaefer and Jesse Desjardin (Tourism Australia) might generate some ideas.

Watch it here:The world’s largest Facebook Team

http://youtu.be/mBFkLBE4_nA

http://youtu.be/mBFkLBE4_nA

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Facebook Resources


Choose Your Page Type: Categories.

Why a Business Page is superior to a Personal Page for Business.

Page Admin Roles

Add Impressum to your Page. More here.

Facebook’s: How to Create a Business Page - https://www.facebook.com/business/build.

How to Set up a Facebook Business Page – Social Media Examiner.

Facebook New Time Line – Facebook for Business

http://www.marketinggum.com/types-of-facebook-pages-for-business/

https://www.convertwithcontent.com/15-benefits-fan-page-personal-page-facebook/

https://www.facebook.com/help/323502271070625

http://www.techinfoknow.com/2014/04/impressum-facebook-page.html

https://www.facebook.com/business/build



http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-page-for-business/

https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages

Housekeeping / Q&A


Connect with us:

LinkedIn:Gordon DiverTwitter:@gdiver62 Facebook:Business Page

LinkedIn: Kelly Craft Twitter: @krcraft This Presentation

http://www.linkedin.com/profile/view?id=7829754

http://twitter.com/gdiver62

http://on.fb.me/1fW2iWI



http://twitter.com/krcraft

http://twitter.com/krcraft

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Business

create beautiful

kelly craft

admin panel

scheduled

personal profile

status updates

krcraft amp

great tools