FDI Promotion Center: Hands-On Tools for Investment Professionals

FDI Promotion Center: Hands-On Tools for Investment Professionals

ONLINE KNOWLEDGE AND LEARNING RESOURCES FOR

INVESTMENT PROMOTION PRACTITIONERS

Presented by:

Tessie San Martin

www.fdipromotion.com

FDI Promotion Center:Benefits Promotion ProfessionalsAt All Operational and Managerial Levels • Supports individual learning

by practitioners and expertise upgrades for CEOs and advisors

• Supports institutional development

• New skills and tactics for research, marketing and IT teams

• Aggregates promotion tools and how-to resources

Organized into Five Key Components

Investor Outreach

Investment Promotion Toolkit

Investor Research Resources & Database

IPAworks

Web Site Support

E-Learning (Coming Up)

Helps IPAs Position Themselves to Compete for FDI

Focuses on differentiating location to investors:• Benchmark key factors impacting location’s FDI• Advocate for necessary reforms and funding• Formulate strategy and competitive positioning• Conduct investor research and devise targeted

outreach programs• Develop high-quality investor servicing capabilities• Integrate FDI into economic development strategy

FDI Promotion CenterHands-On Tools for Investment Professionals

• Investment Toolkit: Your How-to References Online

• Investor Research: Your Investor Targeting Resources

• IPAworks: Your Web site in a Box

• Investor Outreach: FDIXchange and Privatization Link for Disseminating Your Investment Opportunities

• E-Learning: Your Professional Upgrading Tool

FDI Promotion Center: Applied Tool for Investor Research

Over 450 links and sources

The Investment Promotion Toolkit…

• IPAs Best Practices and

Case Studies• How-to Presentations• Checklists • Benchmarking Analyses

and Trends • Terms of References for

Staff and Consultants• Samples and Templates

9-module print series is now

online!All Fundamentals of Investment Promotion in one: Organization, Strategy, Targeting, Operations…

Over 160 documents

and sources

…Enhances the Design and Implementation of Train the Trainer Programs

• Provides IPAs with a sound and accepted curriculum base • Can be tailored to the IPA needs with regional/local case

studies• Targets Training Directors, so that follow-up within the

IPA is ensured• Online Materials can be used by IPA Trainers for in-house

training• Translated versions of the Toolkit are coming up to

ensure efficient training at all IPA levels

Including:

• 140 IPAs, Business Associations and Chambers of Commerce

• 130 Location Consultancies and Private Organizations from over 80 countries

Who’s Using the FDI Promotion Center?

Over 800 investment promotion professionals worldwide

Europe30%

Latin America and the

Caribbean11%

North America16%

North-Africa and Middle

East7%Africa

17%

Central and South Asia

10%

Eastern Asia and Pacific

9%

What’s Next?

Just released: Training Module on Investment Promotion through the Internet, including IPA web site strategy and investor tracking systems

Coming Up: • E-Learning launch in cooperation with WBI• Localization of content in major regions/languages…• Feedback from investment professionals to add and

upgrade resources and tools