feast food and drink festivals are the outdoor, younger ...€¦ · magnificent gardens make this...

FEAST food and drink festivals are the outdoor, younger, seasonal sisters to the

established and well loved BBC Good Food Shows. FEAST festivals are set within the

stunning and iconic Historic Royal Palaces. In 2018, we anticipate that the three events

will attract over 60,000 food lovers and over 300 quality food and drink producers, brands

and street food traders.

BBC Good Food’s FEAST festivals offer a

unique opportunity to engage with a targeted

audience of food lovers in a vibrant, fun and

unique environment.

It is proven that live events offer heightened

engagement, giving your brand the chance to

fully immerse the 5 senses.

Working with us guarantees direct access to a

growing and diversifying audience. Our visitor

satisfaction and loyalty ratings are high, and

strong word of mouth ensures that we

continue to deliver spectacular days out.

We would love to work with you and look

forward to discussing how you can be part of

the biggest celebration of food and drink in

the UK.

This unique event in partnership with Hampton Court Palace allows visitors

to enjoy FEAST and the Palace. The backdrop of both the Palace and it’s

magnificent gardens make this event totally unique and memorable – a

perfect opportunity for you to retail, sample and build your brand in front of

thousands of targeted, affluent visitors.

Heading into its 5th year, the show is going from strength to strength and has

seen an 86% increase in visitor numbers over the past two years.

28,000 VisitorsAverage Age 40

67% Female

33% Male

76% ABC1 £91 Average Spend

Average Household

Income £69,600

25 - 27 August 2018

This brand new event is taking place at one of London’s most iconic

landmarks. Located in the Moat with the Tower as a backdrop, this is the

first event of it’s kind. It combines the culinary cutting-edge of FEAST

with the prestige and heritage of its setting, making for a day out for food

lovers like no other.

A hand-picked collection of artisan producers, quality food and drink

brands, street food and brilliant entertainment, FEAST is the ideal

platform through which to illustrate your brand to young, affluent, trend-

setting foodies.



Average Household

Income £66,400

79% Female

21% Male

7 – 9 September 2018

An intimate outdoor event for around 80 producers and brands in the

setting of London’s Hampton Court Palace. Visitors are immersed in the

delights of Christmas, enjoying speciality food and drink within the

atmospheric Base Court, Clock Court and Fountain Court of the Palace.

This event is atmospheric, festive and perfected year on year, providing

great exposure to thousands of affluent foodies in the run up to

Christmas.


83% Female

17% Male


Average Household

Income £63k

7 - 9 December 2018

Some of our fantastic exhibitors from 2017, to name just a few:

8-10 December

Stand options at the UK’s biggest line up of food and drink festivals

• Build brand awareness, the Shows are a great platform to meet new customers

• Boost sales

• Launch new products - A great opportunity to gain valuable customer feedback and build brand and product

awareness

• Reach a highly engaged foodie audience and communicate with visitors in a fun and vibrant atmosphere

• Build on your connections and client database

• Media and Marketing coverage – each Show is supported by a comprehensive marketing and PR campaign

3m x 3m

Marquee

4m x 4m

Chinese Hat

5m x 5m

Chinese Hat

Hampton Court Palace 25 – 27 August 2018 £1782 £3600 £5500

Tower of London 7-9 September 2018 £1908* £5500*

Hampton Court Palace 7– 9 December 2018 £1206 £2848(Subsidised rates available for small producers on application)

(All rates are + £65 reg fee + VAT)

*Includes complimentary logistics support due to restricted access to the Tower

Live shows are the most engaging form of marketing, giving brands face-to-face exposure to the audiences

they target.

FEAST Festivals are filled with exciting and inspiring editorial content that can be sponsored – the perfect

opportunity to achieve memorable brand stand-out.

We have helped deliver successful bespoke campaigns for food & drink brands, supermarkets, technology

manufacturers, high street retailers, household brands, finance companies, tourism agencies & utility

providers.

Our shows are ideal environments to engage HNWIs passionate about food, drink, lifestyle and seasonality.

The following opportunities are available for sponsorship, and bespoke activations can be specifically tailored

to align with marketing objectives:

FEAST Kitchen Interview Stage Skills Tent Seating Areas

VIP & VIP Lux Product Supplier Masterclasses Restaurants & Bars

As a key show partner, you will benefit by

being part of our multi-platform marketing and

PR campaign that reaches millions pre and

post-show.

Potential Brand inclusion in:

• Press releases

• Magazine pages

• Social Media / Blogger forums

• Direct Marketing

• E-Shots

• Official Showguide

• Editorial on Show website and MPU banners

• Pre-event competitions

• Exit surveys and data collection

Brand exposure

42m UK monthly page impressions

3mBBC Good Food TV

1.3mReaders

No.1Food & Women’s

lifestyle digital edition

UK’s no.1 selling food magazine

2mMobile appdownloads

250kVisitors at BBC Good Food Shows and festivals

12.5mMonthly UUs - UK’s biggest food website

Tribe 4:

London foodies

Audience size: 9,132 |

59.8% female | Largest

age group: 25-34 (42.5%)

London-centric food

fanatics, work hard and

indulge in eating out and

dinner parties, follow food

and travel bloggers for

latest and best

Smallest tribe but largest

sphere of influence c 22.5

million

Tribe 1:

Cooking shows and

celebrity chef following


60% female |

Largest age group: 25-34

(41%)

Engaged with BBC

programmes

Most likely to share tweets

from BBC and charitable

causes

Sphere of influence c. 20.3

million

Tribe 2:

Local independent food

business


74% female |

Prominent age group: 35-

44 (35%)

Consumers engaged with

food brands, cooking

products/ equipment,

healthy living and other

foodies. Likely to buy local

and support the

community

Sphere of influence c. 20.5

million

Tribe 3:

Chefs and hospitality

workers


50.6% female | Largest

age group: 25-34 (41%)

Follow chefs, and

hospitality workers,

promote selves and their

food on twitter, food

trends, critics

Engage in competitions,

share sport related posts

and recipes

(curate and consume

content)

Sphere of influence c. 6

million

Our social media following can be deconstructed into 10 distinctive tribes with a

sphere of influence totaling over 70 million. Analysing and segmenting this data

provides actionable insights into opportunities to strategically grow social

audiences, that can then be directly targeted by our digital campaigns in the build

up to a show.

Social Following

28,300

followers

46,700

followers

118,000

followers

Contemporary Workers

•26-35 years

•£30-39k income

•No children

•Career driven

•Online shoppers &

bankers

•Social media activists

Successful Families

•36-45 years

•70-100k income

•Advancing careers

•School-aged children

•Sainsbury's & Waitrose

shoppers

•Online shoppers

•Social media activists

Our Core Demographics for media targeting

Brands we worked

with in 2016

We are experts in what we do. Our shows are proven and deliver results time and time again

Emily Cloke

Show Director

[email protected]

07795 571765

Roxanne Jelley

Sales Manager

[email protected]

020 3405 4285

River Street Events Ltd

1 Becketts Wharf

Lower Teddington Road

Kingston upon Thames

KT1 4ER

feast food and drink festivals are the outdoor, younger ...€¦ · magnificent gardens make this...

Documents