features & benefits - rubyappsengine crawlers features & benefits page 3 rubyapps: ......

Content ManagementFeatures & Benefits

RubyApps: Features & Benefits

Modern Website Content Management• Modern technology support for HTML5, CSS3, JavaScript, and jQuery integration

and support

• Web standards compliant industry-leading HTML5 template support

• Template-driven Page Content Management

• Add and modify pages in the sitemap from a defined list of templates customized

for each website

• Template content zones (fields) are configured to each website’s unique design

requirements

• Enforce design standards with StyleSheets integrated with Rich Text Editors,

ensure that a website launched on the RubyApps platform continues to implement

the design vision for the long-term, regardless of the level of design-acuity of the

content managers

• ExpandoBands™ enable management of complex web pages with ease by

segmenting large pages into meaningful bands of content

• Flexible Sitemap enables users to add/modify/delete pages from sections of the

website within RubyApps, without requiring a developer

• Link Manager enables management of content links within the site and automatic

update of links when pages are moved

• Global Search enables fast and efficient queries across all site data

• Global Search and Replace enables replacement of content across all site data

• Structured Data provides a common, but easy-to-use, method of managing

advanced content objects with multiple fields and complex data requirements

• Content Revision Management enables users to review content changes and

revert back to prior revisions

• Multi-editor Content Locking ensures that multiple content editors can manage

RubyApps content without overwriting each other’s changes

• PDF content generation ensures that RubyApps content is managed in one place

and used everywhere

• Page Access Controls enable selected pages or site sections to require a username/

password for visitor access and client portals

• Publishing Controls ensure that content may be published, unpublished, or

scheduled to automatically publish/unpublish with ease

• Responsive Web Design Content Previewer enables user to view site content

changes prior to publication, and at various key screen resolutions, to preview the

live page

RubyApps powers cross-functional collaboration by

providing the modern knowledge worker with a secure

platform to manage, share, publish, and distribute mission-

critical business content for internal and external functions.

Features & Benefits

RubyApps Media Browser• Drag and drop uploading and management of all media files:

• Photos and other images

• Slideshows (photo galleries)

• Audio files (MP3 files and podcasts)

• RubyApps-managed video in a variety of formats, including associated

closed-captioning text

• Externally hosted videos via YouTube and Vimeo

• PDF files

• And other documents, including Word, Excel, and PowerPoint

• Media categorization and drag and drop folder management

• Full slideshow/carousel support, including drag and drop management

• Constraints Management to ensure that image/video zones may have specific

dimensional requirements (e.g., minimum height/width, maximum height/width,

scalable, stretchable, etc.) and selected template zones are restricted to appropriate

content formats

• Image rendering automates the creation of multiple resized, scaled, and/or

cropped images for variable templates (based on website design requirements and

style guide)

• Manual replacement option, enables users to upload a single photo/image and

have it resized into all of the image sizes required throughout the website, proposals,

and mobile devices

• Industry-leading video transcoding, ensuring that video uploaded in one format

is converted to all formats necessary to support video on both desktop and mobile

(iPhone/iPad/Android/Windows Phone) devices

• Media usage reports provide information on usage and provenance of all

site media

• Media tagging enables media to be categorized via user-controlled tags and

managed alongside website content

• Media version control includes storage of previous media assets and control over

whether assets are fully deleted from RubyApps or maintained for SEO

• Content Delivery Network (CDN) integration to ensure efficient page load times

and optimal user experience

Search Engine Optimization (SEO)

• SEO Metadata Tab enables complete control of page titles and site meta data

including description and keyword tags

• URL naming scheme control and structure, including automatic SEO-friendly

suggestions

• SEO-optimized website navigation ensures all site content is indexed by search

engine crawlers

Features & Benefits


• Dynamically-generated website sitemap supports both SEO and site usability

• Semantic template coding to ensure meaningful page structure

• Relatively flat URL structure to enhance meaningful URL content

• RubyApps caching ensures fast page load times, a new metric Google uses to

calculate PageRank

• Redirect Manager allows easy creation and management of site redirection links

for SEO and marketing campaigns

• Search Engine Results Preview shows content managers exactly what their

Google search result will look like, allowing fine-grained control of page titles, URLs,

and meta information

Website Accessibility

• Web Content Accessibility Guidelines (WCAG) 2.0 compliance best practices to

support site visitors with common impairments and industry regulatory requirements

• Media Tagging enables users to easily tag content with titles, alternative text, and

descriptive information

• Captioned Audio and Video allows industry-standard captioning files to be

managed and associated with site content, and previewed in the Media Browser

• Alternative Text included automatically for all media

• Browser font resizing supports variable font level sizing for vision impaired

site visitors

Data/Systems Integration and Content Migration

• RubyApps API provides comprehensive Create/Read/Update/Delete (CRUD)

access to site content for external applications such as intranets, proposal generators,

and other websites, enabling RubyApps to provide a centralized repository for all

company marketing content

• Third-party systems integration capabilities are extensive

• Flexible content migration capabilities support full website content migration

• Extensive Content Reports support the export of most content in Microsoft

Excel®-compatible (CSV) spreadsheets

• Sophisticated Widgets and Web Parts* provide access to key content types

for systems such as lawyer bio search and display for SharePoint and custom

intranet solutions

• Email marketing and CRM solutions available with additional RubyApps

modules

Hosted and Scalable• Content Delivery Network (CDN) integration support

• Geographic redundancy capabilities ensures minimal site interruption in the event

of a datacenter or regional catastrophe

Features & Benefits


• Multi-server failover built-in to RubyApps for reliance and uninterrupted access

• Hosted solution ensures capacity and reliability, ability to host in-house ensures

client control over site assets and code

Mature, Open and Shared Source Licensing Model

• Per-domain (not per-user) software licensing encourages use by multiple users

within a firm

• Full system source code provided under RubyApps license

• Open source platform enables ease of hosting and maintenance by third-party

firms or in-house IT teams

• Open source components provide leading edge functionality and efficiency

• System enhancement over 15 years provides significant product maturity not

found in other products

User Experience and Design Focus

• Optimized RubyApps user experience and content management efficiency is

unparalleled, offering content managers a pleasant and efficient experience

• Auto-complete Fields throughout RubyApps enhance the quality of site content

while maximizing user editing time

• Full support for leading paradigms in user experience, including Mega Menus,

Responsive Web Design, and Complex Multi-column Footers

• Flexible front-end implementation, no cookie cutter sites

• Integrated content tips and user help reminds less experienced users of content

field purposes, standards, and requirements

Security

• Web-based Authentication enable non-technical users to manage access to

RubyApps across varied job functions and responsibilities, and from multiple

locations in and out of a firm’s offices

• Multi-Factor Authentication (MFA) to provide added security by restricting

access to only those users who successfully provide the username, password, and

a secure token provided by a “virtual” Time-based One-time Password Algorithm

(TOTP)

• Web Application Firewall (WAF) and DDoS Protection via an integrated, third-

party solution provided by Cloudflare

• Enforceable password strength and frequency of change policies

• Fully-encrypted Secure Sockets Layer (SSL) management interface

• Access control by IP address supported

• Secure, encrypted browser sessions follow best practices for user session security

• Periodic security scans ensure security compliance

• Sophisticated Single Sign On (SSO) user authentication integration via Oracle,

Microsoft, LDAP, and other technologies available

Features & Benefits


Multilingual Content Management• Internationalization (i18n) and Localization (l10n) support enables RubyApps-

driven websites to provide content in non-English languages localized to site visitors

from countries outside of the U.S.

• User language detection and display technology serves translated content to users

in target countries automatically if desired

• Complex, non-Roman language support including Chinese, Japanese, Russian,

Hebrew, and Arabic

• Multiple options for multilingual implementation, including:

• Per-article translations

• Per-template or page translations

• Complete website translations with parallel sitemaps

• Multilingual content sub-sites with unique sitemaps

• Google Translate integration for machine translation services

• Content Approval Workflows

• Sophisticated, but easy-to-use, controls enable globally distributed content

management

• RubyApps and Email Notifications ensure content contributors and editors are

apprised of content approval requests

• Content approval queues allow efficient management of edits

• Content approval privileges allow the layering of approval controls over

additional privileges, maximizing delegation of content management responsibilities

Roles and Privileges

• Extensive Privileges support fine-grained control, enabling marketing managers to

distribute content editing responsibilities in a sophisticated and organized manner

• Admin-defined Roles enable new roles to be created by RubyApps users and

specific collections of privileges to be assigned to specific individuals

• Content Approval Workflows layer on top of roles and privileges to enable

selected users to edit site content, but still require approval before publications

• Customizable Privileges may be tailored to each client’s specific requirements

Personalization

• On-the-fly Biography Personalization enables alternate professional biographies

to be served to site visitors based on demonstrated interests and past click paths

• Related Articles and Content may automatically be displayed for each publication

or page of the website, encouraging site visitors to dig deeper and learn more about

the firm and possible related publications/lawyers/practices

• Profile Builder enables users to manage their own sections/pages of the website

and share with site visitors

• “My Folder” and Back-end Management Capabilities may be customized to

enable site visitors to curate their own content, exporting or sharing their folders

with other visitors or potentially interested parties

Features & Benefits


Social Media Integration• Social media network Integration key to legal industry firms and prospects:

• Twitter

• LinkedIn

• Facebook

• Social Media Recommendation Engine uniquely supports the curation and

development of content for social media sharing, optimizing marketing efficiency

• Integrated Social Media Communications enables Twitter, LinkedIn, and

Facebook posts to be efficiently published directly from RubyApps

Integrated Blog Platform

• Fully integrated blogging platform enables blog content to be edited and

managed alongside other types of firm publications

• Blogs content Integration with other sections of the site and displayed alongside

key content types (attorneys, practice areas, offices, other publications) enables

unique content marketing opportunities within the website and mobile apps

• External Blog Platform Integration, such as WordPress, provides additional

flexible options for existing microsites and external blogs

• Multi-editor support enables users already enabled for RubyApps editing to

contribute to blogging, or to be restricted to specific site blogs, without additional

training or administrative requirements

• Multilingual support enables existing site multilingual support to be leveraged

within the blogging solution

• Blog category and content tagging and tag cloud support supports best practices

for displaying related content and trending topics to site visitors

• Content syndication via RSS feeds provides external users with ease of tracking

firm updates

Microsite Implementation and Management• Microsites, sub-sites, and site sections integration enables future development

and customization of new sites while leveraging the existing CMS platform

and content

• Multiple microsites or sub-sites may be managed within a single RubyApps

installation

• Design template flexibility ensures system can handle a wide variety of content

types and layouts

Features & Benefits


Full Tablet and Mobile Support• Support for future mobile Apps developed for iPhone/iPad/Android and other

mobile platforms that contain content managed via RubyApps

• Support for Responsive Web Design provides single-source content management

and output while supporting the widest array of desktop, tablet, and mobile devices

• Support for alternative mobile-only themes delivers mobile-focused content to

users on phones and/or tablets

Visitor Analytics

• RubyApps Firm Analytics provides specific, actionable analytics not provided via

any other analytics integration

• Actionable Analytics provides business development- and marketing-focused

analytics for taking action and making actual business development and content

marketing decisions

• Shareable analytics reports enables RubyApps users to share analytics insights with

users within RubyApps and with external users

• Full Google Analytics integration supports best-in-class site visitor analytics

reporting, including real-time site visitor analysis and goal tracking, desktop, and

mobile visitor details

• Video Analytics enables review and decision-making for RubyApps video content,

driving content placement and future video content development decision-making

• Server-side Web Log Analysis ensures that visitor traffic not otherwise tracked

by client-side tools such as Google Analytics can be captured and analyzed

independently

Features & Benefits


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